Flushable wipes are personal cleaning wipes used as an alternative to toilet paper. These wipes are generally manufactured from shorter fibers and may include various treatments to help them disintegrate faster after application. Flushable wipes are made from nonwoven substrate manufactured from wood pulp and fiber from pure natural plants which are skin friendly. These wipes can be dispersed completely into the sewage system and are also referred to as disposable nonwoven products. Flushable wipes are small in size and can easily be flushed. These wipes can be used for various cleaning purposes such as household cleaning, industry hygiene, and personal hygiene. Wipes used for personal hygiene have various applications. These include bathing wipes, feminine hygiene wipes, baby wipes, incontinence wipes, toilet tissues, facial wipes, cosmetic wipes, medical wipes, bathroom cleaning wipes, dusting wipes, and personal wipes.

The growth of the flushable wipes market is driven by various factors which include hygiene, convenience, consumer eco-perception, and cost of the wipes. Furthermore, the combined convenience of disposal, with hygienic removal of soiled wipe immediately from the household is projected to be a major factor responsible for flushable wipes market growth. Increasing popularity among consumers as well as in healthcare markets due to ease of use and convenience is also anticipated to spur the market growth in the coming years. Additionally, with busy lifestyles and job pressures, and growing activities for children, these wipes allow users to perform daily tasks in substantially less time. This in turn is expected to enhance the growth of the flushable wipes market in the near future.

Flushable wipes are designed to deliver sufficient wet strength during application and good disintegration properties to enable these wipes to be flushed after use. Improving economic conditions are expected to support growing demand for wipes utilized in both industrial and consumer markets. Furthermore, increasing application of cotton and wood pulp for manufacturing flushable wipes is also expected to gain traction in the market over the forecast period. Additionally, growing consumer spending is anticipated to promote the application of task specific wipes in the consumer market. Also, accelerating manufacturing activity in the consumer market is expected to boost the demand for wipes in industrial markets. These factors are projected to fuel the demand for flushable wipes over the forecast period.

The global flushable wipes market can be segmented based on application and region. In terms of application, the flushable wipes market is segregated into cosmetic, personal care, medical, and others. Personal care segment is further divided into baby wipes, feminine hygiene wipes, antibacterial wipes, and others. Personal care application segment is expected to contribute majorly to the market growth in terms of revenue over the forecast period. Feminine hygiene wipes in the personal care segment is projected to witness tremendous growth in the coming years due to their benefits for women who use them for convenience and hygiene. Antibacterial wipes are majorly used for sanitizing restaurant tables, shopping trolleys, or swings in playgrounds to reduce the exposure of young children to germs. These also offer an easy option to keep hands clean more effectively.

Based on region, the flushable wipes market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to hold the major share of the market in terms of revenue over the forecast period.

Prominent players operating in the global flushable wipes market are. Kimberly-Clark, Scott, SC Johnson, Cottonelle, Charmin, Rockline Industries, Procter & Gamble, Nice-Pak Products, and Equate. Manufacturers are continually working on modifying the liquid and base material types for tailoring the physical properties of finished products to cater to the specific needs of users.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Flushable Wipes Market

Pre Book