The demand within the global flavours into over-the-counter (OTC) pharmaceuticals market is projected to grow at a sturdy pace in the times to follow. It is essential for the pharmaceutical industry to mask the taste of sour drugs and active pharmaceutical industry. This has gradually turned into a necessary requirement as people look for utility and taste in the medications that they consume. Sale of over-the-counter drugs is not preceded by a medical prescription that could give patients or buyers an idea about the taste of the medicine. Therefore, pharmaceutical companies have an obligation to mask the sour taste of active pharmaceutical ingredients used for over-the-counter drugs. Furthermore, the need for ensuring resales across the OTC industry has also brought flavours for over-the-counter (OTC) pharmaceuticals under the spotlight of attention.
In this review by Transparency Market Research (TMR), several logical assertions related to the growth of the global flavours into over-the-counter (OTC) pharmaceuticals market have been enunciated. The need to eradicate pungent smelling OTC medications has caused ripples across the global market. There has been an increase in the purchase of OTC drugs, suggesting that the taste and effectiveness of these medications have improved in recent years.
The leading players existing in the flavours into over-the-counter (OTC) pharmaceuticals market are unravelling several new growth strategies such as use of taste masking excipients. These excipients help in imparting a congenial taste to the medication, while also nullifying the sourness of the active ingredient. Active ingredients used in OTC cough syrups and digestion pills are pungent to taste. Therefore, it is important for the vendors to mask the taste of these ingredients in order to drive sale of the corresponding products.
OTC drugs meant to manage the symptoms of COVID-19 are projected to attract increased demand in the times to follow. Therefore, vendors with a foothold in the market are capitalising on manufacturing COVID-19 management medications in larger quantities. The need to nullify the sour taste of medications meant to COVID-19 symptoms has created new pathways market expansion. Some of the prominent players existing in the flavours into over-the-counter (OTC) pharmaceuticals market are Kerry Group, International Flavors & Fragrances, Sensient Technologies, and GOLD COAST INGREDIENTS.
The growing competition in the market for over-the-counter drugs is pushing drug manufacturers to develop sapid-tasting medications. OCT drugs bought for use in children and youngsters need to be masked for their pungent taste, creating new revenue streams across the global flavour in over-the-counter drugs market. The trend of consuming flavoured tablets for management of illnesses such as common cold, indigestion, and dizziness has also given a thrust to the growth of the global flavours into over-the-counter (OTC) pharmaceuticals market. Over the course of the next decade, people are expected to follow trends of self-management and care. This trend is supported by growing knowledge of the masses related to medical prescriptions and drugs.
It is worthwhile to expect that the global flavours into over-the-counter (OTC) pharmaceuticals market would grow alongside advancements in self-care and medical management. The coronavirus pandemic has caused an increase in the sale of OTC drugs meant to manage symptoms of the disease. This trend is especially prominent across the developing regions where the healthcare sector is still far from acquiring fruition. Besides, the use of OTC drugs to avoid hospital visits has also created new avenues for market expansion.