Cider is a liquid beverage which is naturally obtained from the juice of fruits such as apple. It undergoes a fermentation process under proper conditions and yields an alcoholic juice. Cider had been specifically made from apple for thousands of years but recently has seen significant popularity due to the addition of various other fruit flavors. Flavored ciders are manufactured using fruits such as pear, berry, lemon, mint and others. Flavored cider can be consumed as vinegar or beverages before the process of fermentation. Flavored ciders are maximally consumed as alcoholic beverages and are gaining popularity despite being a new entrant. The flavored ciders are served still or carbonated after the fermenting process and carbon dioxide injection. The flavored cider market is growing, owned to the innovations by manufacturers to attract young age customers making it available in varieties of flavors. The ability to process and use a variety of flavors for manufacturing flavored ciders can result in the flavored ciders market's development all throughout the forecast period.
Flavored concepts trending in Ciders
The fruit flavored section is considered as most lucrative in the global cider market. Addition of various fruit flavors to cider is attracting the group of consumers who turned off from traditional apple ciders with poor experiences. Flavored ciders are refreshing alternatives to various alcoholic beverages such as wine, beer. The demand for flavored cider is increasing as health-conscious people prefer low alcohol. Flavored ciders are low-calorie alcoholic beverages, attracting diet conscious people. Flavored cider is a gluten-free beverage attracting the consumers who have allergy or intolerance to gluten. Flavored ciders are manufactured using natural flavors of fruits which are expected to develop market due to increase in demand for natural ingredients. Many popular brands such as magners, angry orchard and kopparberg are producing cider of premium quality attracting other manufacturers to enter the market. Consuming apple cider vinegar has various health benefits such as increase good cholesterol and maintain a healthy heart and cardiovascular system and is useful for weight loss.
Flavored Ciders Market Segmentation
On the basis of flavor, the flavored ciders market has been segmented as-
- Others (Mint, pineapple)
On the basis of packaging, the flavored ciders market has been segmented as-
- Glass bottles
- Plastic bottles
On the basis of distribution channel, the flavored ciders market has been segmented as-
- Hypermarket/ Supermarkets
- Convenience Store
- Specialist retailers
Flavored Ciders Market: Key Players
The key players operating in flavored ciders market are California Cider Company, C&C Group PLC. The Boston Beer Company Inc., Kopparbergs Bryggeri AB, Vermont Hard Cider Company LLC., MillerCoors Company LLC., Brewery International AS, Heineken N.V., Harpoon Brewery, Carlsberg Breweries A/S, Distell Group Ltd., Agrial S.A. Merrydown PLC., Arsenal Cider House Inc., Anheuser-Busch Companies LLC, and Anheuser-Busch Companies LLC.
Flavored Ciders Market Opportunities
Flavored cider drinkers are widely responding to innovation and fresh flavors. The manufacturers of flavored ciders are expected to come up with more variety of flavors infused in ciders such as cinnamon, vanilla, lime, apricot, grapefruit, kiwi, ginger, chocolate, honey and others. The food service industry is expected to come up with more variety of beverages using flavored ciders. The manufacturers or new market players are expected to come up with flavored cider vinegar owing to its health benefits. A large amount of sugar is found in ciders which are expected to hinder the growth of the market. This is expected to overcome by avoiding the addition of external sugar and sweeteners to flavored ciders or by developing a new methodology to avoid complex carbohydrates from natural fruits during manufacturing.
Flavored Ciders Market: Regional Outlook
The different varieties of flavored ciders are growing as preferred alcoholic drinks and concentrating on the market in Europe. The market for flavored ciders is expected to grow rapidly in North America as people in these regions are mainly turning to natural flavors and ingredients owing to food & drinks safety concern. Asia Pacific regions are expected to provide opportunities to the market over the forecast period. Therefore the market for flavored ciders is expected to rise over the forecast period.
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