Fermented Non-Dairy Beverages: Market Overview

Fermentation is a metabolic process that converts carbohydrates into acid, gases or alcohols. In recent years demand for non-dairy based probiotic products over milk based beverages as non-dairy fermented products contain minimal or no cholesterol. Fermented non-dairy beverages include carbonated drinks, alcohol, kombucha, rejuvelac, juice from cultured vegetables, kvass, sweet potato fly, water kefir, ginger beer etc. According to recent developments, fermented non-dairy beverages will continue to be a significant component in functional food market.

Fermented Non-Dairy Beverages: Market Trends and Drivers

Fermented non-dairy beverage market is primarily driven by high added value and functional properties of these beverages. Increase in the number of health conscious consumers and rising demand for natural or organic food is one of the key driver for the fermented non-dairy beverages like fruit/ vegetable juice. Also non-dairy beverages like some fruit juices have good flavor as well as refreshing nature which helps these drinks to expand in the market. Rising economic prosperity and greater inclination towards social drinking is also key factor for driving fermented non-dairy beverages like alcohols. Consumers nowadays are preferring some of the fermented organic herbal tea over traditional tea which is one of the key responsible driver for the rise in market for fermented non-dairy beverages. Technological advances in characteristics of fruits and vegetables are making them ideal substrates for the culture of probiotics. Rising levels of lactose intolerance worldwide is also one of the key driver for increasing market for fermented non-dairy beverages.

Fermented Non-Dairy Beverages: Market Segmentation

On the basis of raw materials or source and end product market is segmented as fruits, vegetables, cereals, tea etc. Grains mainly includes wheat, rice, millet and others. Similarly, vegetables include beets, carrots and cultures contain scoby, mushrooms and other cultures.

Grains are the mainly used source for the preparation of fermented non-dairy beverages such as alcohols and other beverages like rejuvelac, mageu, boza etc. Fruits and vegetables are in high rise in fermented non-dairy beverages domain with different juices as well as probiotic drinks.

On the basis of end product fermented non-dairy beverages are segmented as alcoholic beverages, fruit/ vegetable juices, herbal tea, carbonated drinks etc. Further alcoholic beverages are sub-segmented in to wine, whisky, rum and others. Similarly, fruits and vegetable juices are sub-segmented into mead, kefir, kvass, lacto-fermented orange juice etc.

On the basis of distribution channel fermented non-dairy beverages are segmented as supermarkets/hypermarket, discounters retailers and online. In recent years fermented non-dairy beverages are getting importance in supermarkets and discounters where in the small retailer are facing declines in their distribution.

Fermented Non-Dairy Beverages: Market by Geography

Fermented non-dairy beverage market is further segmented on the basis of regions as North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. For fermented beverages made from cereals are popular in the tropical regions and in Africa. Bulgaria and Turkey also contribute in the cereal fermented non-dairy beverages. Russia is popular for its kevass fermented rye bread beverage. Also Japan, Mexico and China etc. have fermented non-dairy beverage product which is consumed worldwide. Fermented Non-dairy beverages are highly prevalent in Europe due to high obesity and digestive disorders.

Fermented Non-Dairy Beverages: Key Players

The fermented non-dairy beverage market is dominated by some players like General Mills, Inc., PepsiCo, Inc., China-Biotics Inc., Yakult Honsha Co. Ltd., Mother Dairy Fruit & Vegetable Pvt Ltd, Nestlé S.A., PROBI AB, E.I. du Pont de Nemours and company, Chr. Hansen A/S, Lifeway foods, Groupe Danone S.A., AGM Foods Pty Ltd., Skane Dairy, Tine SA, and Biosa™ Inc. have their marketed fermented non-dairy products.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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