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Facial care market in Asia-Pacific is the largest and fastest growing market under the Skin Care Market. Facial care comprises of almost 70% of the skin care market revenue and is expected to grow exponentially in the coming years. This growth can be attributed to introduction of diversified products such as anti-ageing creams, BB creams, moisturizers, skin toners, cleansing wipes, masks & serums, and others. This has given consumers wider discretions and thus helped increase the penetration level of personal and facial care products. The market growth is further augmented by increased awareness about the facial care products and the entry of new multinationals, which has made facial care products more easily visible and accessible for the consumer. 
The Asia-Pacific facial care market is primarily driven by the growing popularity of multi-functional products, and widening horizon of distribution network and channels. Additionally, growing demand for fairness products, increased focus on advertising, and consumer life style changes, are some of the identifiable factors supporting the growth of the facial care market in the Asia-Pacific region during the forecast period. The growing online retailing and the regular introduction of new product segments especially for men consumer group, are serving as new opportunities for the Asia-Pacific facial care market.
Driven by impact of all the above-mentioned factors, the Asia-Pacific facial care market is expected to record growth at a CAGR of 6.9% during the period 2013 to 2019. The market is dominated by China owing to the huge population size and economic prosperity of the nation which directly affects the consumption demand. 
Of the different product types, skin whitening and anti-ageing constituted the largest segment in 2012. The fairness cream market in Asia-Pacific is experiencing strong demand due to enhanced awareness driven by larger penetration of media and also due to rise in consumer disposable income. The fairness cream market is poised for further growth aided by the increase in organized retailing and growing demand from the men’s segment. Men’s consumer group segment is expected to grow at the fastest growth rate from 2013 to 2019. The shift in trend can be attributed to reasons such as men becoming savvy consumers of skin care, and seeking ways to look and feel better. Among the retail distribution channels, non store-based retailing is expected to grow at the fastest growth rate due to the increasing internet penetration and the social networking sites where the manufacturers put their advertisements of their products.
Out of the four major countries of Asia Pacific considered in the report, namely – China, Japan, India, Indonesia, Malaysia, Hong Kong, South Korea, Thailand and Oceania (New Zealand and Australia). China holds majority of the market share followed by Japan and India. Many Chinese consumers prefer Western Luxury brands, and a youthful beauty-driven consumer demographic is fuelling demand for skin care products. 
Large multinational players dominate the Asia-Pacific facial care market. Dominant players are participating in mergers and acquisitions to maintain their position in the market. Key Asia-Pacific players active in the facial care market are L’Oreal S.A, Unilever Ltd., and Shiseido Co. Ltd., The Procter and Gamble Company, Estee Lauder Company Ltd., Johnson and Johnson Ltd., Kose Corporation, and Kao Corporation among others.

Asia Pacific Facial Care Market: Overview 

The rising popularity of multi-functional facial care products and the rising demand for men’s grooming products are some of the primary factors augmenting the growth of the facial care market in Asia Pacific. In addition, the introduction of natural facial care products is estimated to accelerate the growth of the overall market in the next few years. According to the research study, the Asia Pacific market for facial care is expected to reach a value of US$39.7 bn by the end of 2019 and exhibit a healthy 6.90% CAGR between 2013 and 2019. 

The research study has analyzed the global facial care market in detail and has highlighted the latest trends and growth prospects. The product segmentation and key geographical segments have also been discussed in the scope of the research study to provide a clear understanding of the market. Furthermore, a thorough vendor analysis has been included in the study, focusing on the key developments and SWOT analysis of the leading players in the market. 

Asia Pacific Facial Care Market: Drivers and Restraints 

The changing modern-day lifestyle and the rising skin-related concerns are some of the primary factors boosting the demand for facial care products in the forecast period. The changing purchasing behavior of consumers and the expansion of distribution channels and networks are expected to contribute significantly towards the development of the facial care market in Asia Pacific. Furthermore, the rising demand for fairness and anti-aging products and the increasing adoption of e-commerce is projected to fuel the growth of the market. 

On the flip side, the easy availability of counterfeit products and the harmful side-effects of several synthetic facial care products are projected to hamper the growth of the Asia Pacific facial care products in the coming years. Moreover, the increasing prices of raw materials are restricting the growth of the overall market. Nevertheless, the rising focus of companies on research and development activities in order to introduce innovative products and expand their product portfolio are expected to drive the market in the near future. 

Asia Pacific Facial Care Market: Region-wise Outlook 

From the geographical viewpoint, the Asia Pacific market for facial care has been categorized into India, Indonesia, Japan, Oceania (Australia and New Zealand), Thailand, South Korea, Malaysia, Hong Kong, and China. Among these countries, China is leading the overall facial care market at present and is expected to remain in the leading position throughout the forecast period. Furthermore, India and Japan are estimated to follow China and witness significant growth, thanks to the growing disposable income among consumers and rising popularity for facial care products. 

Consumers in Asia Pacific are shifting towards Western luxury brands for enhanced results, driving the overall market in the coming years. In addition, the growing awareness among consumers regarding facial care and the easy availability of products in developing nations of Asia Pacific are estimated to drive the demand for facial care products in the next few years. 

Key Players Mentioned in the Research Report 

The facial care market in Asia Pacific is highly competitive in nature and is characterized by the existence of a large number of multinational companies. Some of the leading players such as L’Oreal S.A., Estee Lauder Companies Inc., Shiseido Co. Ltd., Kao Corporation, Kose Corporation, Johnson and Johnson Limited, Procter and Gamble Company, and The Unilever Plc. are focusing on collaborations and mergers and acquisitions to strengthen their position in the facial care market in Asia Pacific. 

Key segments of the Asia Pacific Facial Care market 

Asia Pacific Facial Care Market, by Product 

  • Skin whitening/ lightening and anti-aging creams
  • Facial creams
  • Face wash
  • Cleansing wipes
  • Serums and masks
  • Others (fade creams, pore strips and toners) 

Asia Pacific Facial Care Market, by Consumer Group 

  • Men
  • Women 

Asia Pacific Facial Care Market, By Retail Distribution 

  • Store based
  • Non-store based 

Asia Pacific Facial Care Market, by Countries 

  • China
  • Japan
  • India
  • Indonesia
  • Malaysia
  • Hong Kong
  • South Korea
  • Thailand
  • Oceania (New Zealand and Australia) 

This report gives you access to decisive data such as: 

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report: 

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

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Facial Care Market

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