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Human eyes are one of the sensitive organs of the human body. Eyes need as much care as the skin. Proper eye care not only prevents the threat of potential eye disease but also enhances the overall facial appearance. Changing lifestyle, pollution, and prolonged exposure to digital devices such as tablets, mobiles, and TV and computer screens negatively affect the eyes, causing eye strain, dryness of eyes, and are also estimated to affect the vision. Eye strain results into fatigue, headache, and is likely to hamper an individual’s productivity. Hence, proper measures need to be taken to maintain eye health.

The eyes play an important role in perceiving the surrounding world. They also help communicate the feelings and thoughts of an individual. Healthy eyes enhance the overall appearance and also lead to an improvement in the overall health state. The blood vessels in the human body can be viewed in their natural state only in the eyes, which helps optometrists to detect signs of high cholesterol, diabetes, liver diseases, brain tumor, and blood vessel disease in an individual. As the human body ages, it is unable to retain moisture. This leads to dryness of eyes, dark circles, and wrinkles around the eyes, leaving a tired look on the face. There are various eye care products available in the market, which aid in maintaining the moisture, eliminate dark circles, and tighten the skin around the eyes, leading to healthier eyes. The application of eye care creams helps improve lines, wrinkles, puffiness, dark circles, and uneven skin tone around the eyes and leaves a fresh, vibrant, and youthful look, thereby improving the overall appearance of the face. The usage of eye serums helps eliminate dark circles and improves the area around the eyes by making it appear plumper and bright. Furthermore, the usage of contact lenses and spectacles with UV light filter helps protect the eyes by filtering harmful radiations.

Changing lifestyle and rising health consciousness among the general population are said to be key drivers of the eye care product market. Other factors such as prolonged exposure to digital devices, pollution leading to rising incidences of eye disorders, and technological advancements in the healthcare industry are expected to fuel the eye care product market. Moreover, most eye care products are available online, leading to the easy availability of vast range of eye care products, due to the expansion of the online market place. This, in turn, is anticipated to propel the market. However, the availability of counterfeit products is projected to hamper the eye care product market. Nevertheless, the rise in awareness pertaining to the eye health among the individuals is anticipated to positively impact the eye care product market.

The eye care product market has been segmented based on type, end-user/application, and geography. Based on type, the market has been divided into cream, serum, and gel. Based on the end-user/application, the eye care product market has been segregated into sunscreen, for eye bags, for dark circles & puffiness, hydrating, and others. In terms of geography, the eye care market has been segregated into North America, Asia Pacific, Europe, Middle East & Africa, and South America.

Major players operating in the eye care product market include P&G, PCA Skin, iS CLINICAL, Jan Marini Skin Research, Glyton, La Roche-Posay, SK-II, Estee lauder, L'oreal, Helena rubinstein, Shiseido, Ysl, Ipsa, Abbot, Rohoto group, and TheraTears.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market       

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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