Exanthema (exanthem) is rash that affects several areas of the skin. It is generally referred as viral exanthema more common in children. Determining of the exact cause of rashes is difficult as look similar in most of the cases. Hence, other symptoms (such as headache, severe abdominal pain, diarrhea vomiting etc), facilitate the physicians in identifying the type of virus responsible for onset of the disease. This condition is also termed as roseola infantum and is positioned as a sixth rash causing disease in children since, this condition is caused by human herpesvirus 6 (HHV 6). Similar condition is caused by other viruses as well resulting in development of rashes all over the body. These rashes are visible from head to toe and are red and blotchy in appearance. Infants suffering from common viral infections such as cold and sore throat are at the highest risk of acquiring viral exanthems. Several symptoms of exanthem such as severe abdominal pain, stiff neck, diarrhea needs timely treatment. Medication such as acetaminophen (tylenol), penicillin and tetracycline are prescribed for treatment of exanthema. However, certain temporary medications such as NSAIDs can be taken for pains, headache, and others. For instance, Acetaminophen and ibuprofen are prescribed against headaches, fever and body pain. Cool sponge baths are also recommended to reduce the fever to certain extent.

Increasing research activities for development of drugs for viral exanthema and increase in incidences of exanthema among the infant are the major driver that drives the growth of exanthema market. In addition, growing awareness of exanthema disease treatment among end user and rising government initiatives for vaccination for infants are anticipated to contribute the growth of the market. However, lack of standard diagnosis procedure for exanthema and lengthy drug development procedure with high cost for research are restraining the growth of the exanthema market.

The exanthema market has been segmented by type of disease and by geography. In terms of disease type, the exanthema has been categorized into rubella, roseola, measles, and erythema infectiosum. Geographically, the market is segmented by four major regions namely, Europe, North America, Asia Pacific, Latin America, and Middle East & Africa. North America and European countries represent large market share of the total exanthem market. This is attributed to high awareness levels and favorable government support. Regulatory policies pertaining to drug safety and efficacy play an instrumental role in commercialization and approval of the drugs. Furthermore, strategies such as in licensing and out licensing strategies adopted by the major market players also plays a significant role in drug development process. These market growth can be attributed to the investments done by leading players to develop new products, which will enhance the growth of the exanthema in the developing countries, such as China and India. Latin American countries such as Mexico and Brazil are expected to have considerable potential for driving the market growth due to evolving medical structure, and incidences of exanthema. The major players operating in this market include C.H. Boehringer Sohn AG & Ko. KG, Winston Pharmaceuticals, Inc., GlaxoSmithKline Plc, Johnson & Johnson, and Teva Pharmaceutical Industries Ltd., among other significant players worldwide.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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