Analysts’ Viewpoint on Market Scenario
Rise in preference for frozen food items is expected to augment the Europe household microwave oven market size during the forecast period. Microwave ovens help simplify the cooking process of frozen food products. Several European dishes such as pizza, lasagna, and pasta are cooked using microwave ovens.
Growth in household income and increase in number of one-person households are also projected to boost market expansion in the near future. Rise in cost of raw materials is a key challenge facing the market. Thus, R&D of affordable and IoT-integrated products is likely to offer lucrative opportunities to vendors in the Europe household microwave oven industry.
Household microwave oven is a kitchen appliance that has the capability to heat, cook, and defrost. Most microwave ovens offer several power levels to regulate their intensity. Household microwave oven has the ability to save cooking time. It is convenient for heating up various food products in quick time.
Growth of the Europe household microwave oven market is driven by the surge in demand for tech-infused microwave oven products. The overall market is competitive, with the presence of various regional household microwave oven manufacturers.
Growth in spending power of households is anticipated to play a major role in increase in adoption of consumer electronics, including microwave ovens. According to the Organization for Economic Cooperation and Development, household expenditure in Germany reached US$ 2,553,261 Mn in 2022, a rise from US$ 2,248,964 Mn in 2021. Thus, rise in household expenditure is projected to spur the Europe household microwave oven market growth during the forecast period.
Surge in number of single-person households and unmarried working professionals is also boosting the demand for household microwave ovens in Europe. As per the European Union, the number of single-person households (without children) in the EU grew by 30.7% from 2009 to 2022.
Surge in preference for online shopping is driving the e-commerce sector in Europe. According to Ecommerce Europe, the e-commerce sector in Europe was valued at US$ 721.78 Bn in 2020 and reached US$ 848.70 Bn in 2021, recording a growth of 13.0% during the period. Offline household microwave oven vendors are also offering a wide variety of products from multiple brands under one roof.
Growth in the household appliance sector is expected to propel the Europe household microwave oven market progress during the forecast period. As per Home Appliance Europe, the household appliance sector added US$ 94.23 Mn to the GDP in Europe from 2021 to 2022.
European consumers often replace their household products. This is likely to boost the demand for household microwave ovens in the near future. Most household microwave oven vendors in the region are offering innovative products with features such as energy efficiency and smart connectivity.
According to the latest Europe household microwave oven market trends, the convection type segment is anticipated to dominate the industry during the forecast period. Convection microwave ovens are highly versatile, as they can be used for multiple types of cooking such as roasting, baking, grilling, and frying.
Grill and solo segments are projected to grow at a significant pace in Europe in the near future due to the rise in consumer desire to own microwave ovens that can handle a specific type of cooking task.
As per the latest Europe household microwave oven market forecast, the U.K. is estimated to hold the largest share in the region from 2023 to 2031. Rise in preference for healthy meals with minimal oil or fat is fueling market dynamics of the region.
The industry in Germany, France, and the rest of the countries in Europe is also anticipated to grow at a steady pace in the next few years due to the surge in need for fast and cost-effective cooking methods.
The Europe household microwave oven market report profiles prominent companies based on various parameters such as financials, key product offerings, recent developments, and strategies. Most of the companies are investing significantly in R&D of new products to increase their Europe household microwave oven market share.
Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., LG Corporation, Robert Bosch GmbH, Siemens, Whirlpool Corporation, Sharp Corporation, Electrolux AB, Daewoo Electronics, and Miele are prominent entities operating in this market.
| Attribute | Detail |
|---|---|
|
Market Value in 2022 |
US$ 767.0 Mn |
|
Market Forecast Value in 2031 |
US$ 1.0 Bn |
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Growth Rate (CAGR) |
3.5% |
|
Forecast Period |
2023-2031 |
|
Historical Data Available for |
2017-2022 |
|
Quantitative Units |
US$ Mn/Bn for Value and Thousand Units for Volume |
|
Market Analysis |
It includes cross-segment analysis at Europe as well as country levels. Furthermore, the qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, and key trend analysis. |
|
Competition Landscape |
|
|
Format |
Electronic (PDF) + Excel |
|
Market Segmentation |
|
|
Region Covered |
|
|
Countries Covered |
|
|
Companies Profiled |
|
|
Customization Scope |
Available upon request |
|
Pricing |
Available upon request |
It was valued at US$ 767.0 Mn in 2022
It is estimated to be 3.5% from 2023 to 2031
Rise in spending power of households and increase in number of one-person households
The convection type segment is projected to account for major share during the forecast period
The U.K. is estimated to record the highest demand during the forecast period
Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., LG Corporation, Robert Bosch GmbH, Siemens, Whirlpool Corporation, Sharp Corporation, Electrolux AB, Daewoo Electronics, and Miele
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. COVID-19 Impact Analysis
5.8. Regulatory Framework
5.9. Trade Analysis
5.10. Regulatory Framework
5.11. Europe Household Microwave Oven Market Analysis and Forecast, 2017 - 2031
5.11.1. Market Value Projection (US$ Mn)
5.11.2. Market Volume Projection (Thousand Units)
6. Europe Household Microwave Oven Market Analysis and Forecast, By Type
6.1. Europe Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
6.1.1. Convection
6.1.2. Grill
6.1.3. Solo
6.2. Incremental Opportunity, By Type
7. Europe Household Microwave Oven Market Analysis and Forecast, By Structure
7.1. Europe Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Structure, 2017 - 2031
7.1.1. Built-in
7.1.2. Countertop
7.2. Incremental Opportunity, By Structure
8. Europe Household Microwave Oven Market Analysis and Forecast, By Power
8.1. Europe Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Power, 2017 - 2031
8.1.1. Up to 700 W
8.1.2. 701 W to 900 W
8.1.3. 901 W to 1000 W
8.1.4. Above 1000 W
8.2. Incremental Opportunity, By Power
9. Europe Household Microwave Oven Market Analysis and Forecast, By Distribution Channel
9.1. Europe Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
9.1.1. Online
9.1.1.1. E-commerce Websites
9.1.1.2. Company-owned Websites
9.1.2. Offline
9.1.2.1. Supermarkets/Hypermarkets
9.1.2.2. Departmental Stores
9.1.2.3. Independent Retail Stores
9.2. Incremental Opportunity, By Distribution Channel
10. Europe Household Microwave Oven Market Analysis and Forecast, by Country
10.1. Europe Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Country, 2017 - 2031
10.1.1. Germany
10.1.2. U.K.
10.1.3. France
10.1.4. Rest of Europe
10.2. Incremental Opportunity, By Country
11. Germany Household Microwave Oven Market Analysis and Forecast
11.1. Country Snapshot
11.2. Price Trend Analysis
11.2.1. Weighted Average Selling Price (US$)
11.3. Brand Analysis
11.4. Consumer Buying Behavior Analysis
11.4.1. Brand Awareness
11.4.2. Average Spend
11.4.3. Purchasing Factors
11.5. Key Trends Analysis
11.5.1. Demand Side Analysis
11.5.2. Supply Side Analysis
11.6. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
11.6.1. Convection
11.6.2. Grill
11.6.3. Solo
11.7. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Structure, 2017 - 2031
11.7.1. Built-in
11.7.2. Countertop
11.8. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Power, 2017 - 2031
11.8.1. Up to 700 W
11.8.2. 701 W to 900 W
11.8.3. 901 W to 1000 W
11.8.4. Above 1000 W
11.9. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
11.9.1. Online
11.9.1.1. E-commerce Websites
11.9.1.2. Company-owned Websites
11.9.2. Offline
11.9.3. Supermarkets/Hypermarkets
11.9.3.1. Departmental Stores
11.9.3.2. Independent Retail Stores
12. U.K. Household Microwave Oven Market Analysis and Forecast
12.1. Country Snapshot
12.2. Price Trend Analysis
12.2.1. Weighted Average Selling Price (US$)
12.3. Brand Analysis
12.4. Consumer Buying Behavior Analysis
12.4.1. Brand Awareness
12.4.2. Average Spend
12.4.3. Purchasing Factors
12.5. Key Trends Analysis
12.5.1. Demand Side Analysis
12.5.2. Supply Side Analysis
12.6. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
12.6.1. Convection
12.6.2. Grill
12.6.3. Solo
12.7. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Structure, 2017 - 2031
12.7.1. Built-in
12.7.2. Countertop
12.8. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Power, 2017 - 2031
12.8.1. Up to 700 W
12.8.2. 701 W to 900 W
12.8.3. 901 W to 1000 W
12.8.4. Above 1000 W
12.9. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
12.9.1. Online
12.9.1.1. E-commerce Websites
12.9.1.2. Company-owned Websites
12.9.2. Offline
12.9.3. Supermarkets/Hypermarkets
12.9.3.1. Departmental Stores
12.9.3.2. Independent Retail Stores
13. France Household Microwave Oven Market Analysis and Forecast
13.1. Country Snapshot
13.2. Price Trend Analysis
13.2.1. Weighted Average Selling Price (US$)
13.3. Brand Analysis
13.4. Consumer Buying Behavior Analysis
13.4.1. Brand Awareness
13.4.2. Average Spend
13.4.3. Purchasing Factors
13.5. Key Trends Analysis
13.5.1. Demand Side Analysis
13.5.2. Supply Side Analysis
13.6. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Type, 2017 - 2031
13.6.1. Convection
13.6.2. Grill
13.6.3. Solo
13.7. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Structure, 2017 - 2031
13.7.1. Built-in
13.7.2. Countertop
13.8. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Power, 2017 - 2031
13.8.1. Up to 700 W
13.8.2. 701 W to 900 W
13.8.3. 901 W to 1000 W
13.8.4. Above 1000 W
13.9. Household Microwave Oven Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031
13.9.1. Online
13.9.1.1. E-commerce Websites
13.9.1.2. Company-owned Websites
13.9.2. Offline
13.9.3. Supermarkets/Hypermarkets
13.9.3.1. Departmental Stores
13.9.3.2. Independent Retail Stores
14. Competition Landscape
14.1. Market Player - Competition Dashboard
14.2. Market Share Analysis (%), 2022
14.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
14.3.1. Panasonic Holdings Corporation
14.3.1.1. Company Overview
14.3.1.2. Sales Area/Geographical Presence
14.3.1.3. Financial/Revenue
14.3.1.4. Strategy & Business Overview
14.3.1.5. Sales Channel Analysis
14.3.1.6. Size Portfolio
14.3.2. Samsung Electronics Co., Ltd.
14.3.2.1. Company Overview
14.3.2.2. Sales Area/Geographical Presence
14.3.2.3. Financial/Revenue
14.3.2.4. Strategy & Business Overview
14.3.2.5. Sales Channel Analysis
14.3.2.6. Size Portfolio
14.3.3. LG Corporation
14.3.3.1. Company Overview
14.3.3.2. Sales Area/Geographical Presence
14.3.3.3. Financial/Revenue
14.3.3.4. Strategy & Business Overview
14.3.3.5. Sales Channel Analysis
14.3.3.6. Size Portfolio
14.3.4. Robert Bosch GmbH
14.3.4.1. Company Overview
14.3.4.2. Sales Area/Geographical Presence
14.3.4.3. Financial/Revenue
14.3.4.4. Strategy & Business Overview
14.3.4.5. Sales Channel Analysis
14.3.4.6. Size Portfolio
14.3.5. Siemens
14.3.5.1. Company Overview
14.3.5.2. Sales Area/Geographical Presence
14.3.5.3. Financial/Revenue
14.3.5.4. Strategy & Business Overview
14.3.5.5. Sales Channel Analysis
14.3.5.6. Size Portfolio
14.3.6. Whirlpool Corporation
14.3.6.1. Company Overview
14.3.6.2. Sales Area/Geographical Presence
14.3.6.3. Financial/Revenue
14.3.6.4. Strategy & Business Overview
14.3.6.5. Sales Channel Analysis
14.3.6.6. Size Portfolio
14.3.7. Sharp Corporation
14.3.7.1. Company Overview
14.3.7.2. Sales Area/Geographical Presence
14.3.7.3. Financial/Revenue
14.3.7.4. Strategy & Business Overview
14.3.7.5. Sales Channel Analysis
14.3.7.6. Size Portfolio
14.3.8. Electrolux AB
14.3.8.1. Company Overview
14.3.8.2. Sales Area/Geographical Presence
14.3.8.3. Financial/Revenue
14.3.8.4. Strategy & Business Overview
14.3.8.5. Sales Channel Analysis
14.3.8.6. Size Portfolio
14.3.9. Daewoo Electronics
14.3.9.1. Company Overview
14.3.9.2. Sales Area/Geographical Presence
14.3.9.3. Financial/Revenue
14.3.9.4. Strategy & Business Overview
14.3.9.5. Sales Channel Analysis
14.3.9.6. Size Portfolio
14.3.10. Miele
14.3.10.1. Company Overview
14.3.10.2. Sales Area/Geographical Presence
14.3.10.3. Financial/Revenue
14.3.10.4. Strategy & Business Overview
14.3.10.5. Sales Channel Analysis
14.3.10.6. Size Portfolio
15. Go to Market Strategy
15.1. Identification of Potential Market Spaces
15.2. Understanding Buying Process of Customers
15.3. Preferred Sales & Marketing Strategy
List of Tables
Table 1: Europe Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Table 2: Europe Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Table 3: Europe Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Table 4: Europe Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Table 5: Europe Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Table 6: Europe Household Microwave Oven Market, By Power US$ Mn, 2017-2031
Table 7: Europe Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Table 8: Europe Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Table 9: Europe Household Microwave Oven Market, By Country, Thousand Units, 2017-2031
Table 10: Europe Household Microwave Oven Market, By Country, US$ Mn, 2017-2031
Table 11: Germany Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Table 12: Germany Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Table 13: Germany Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Table 14: Germany Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Table 15: Germany Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Table 16: Germany Household Microwave Oven Market, By Power US$ Mn, 2017-2031
Table 17: Germany Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Table 18: Germany Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Table 19: U.K. Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Table 20: U.K. Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Table 21: U.K. Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Table 22: U.K. Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Table 23: U.K. Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Table 24: U.K. Household Microwave Oven Market, By Power US$ Mn, 2017-2031
Table 25: U.K. Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Table 26: U.K. Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Table 27: France Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Table 28: France Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Table 29: France Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Table 30: France Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Table 31: France Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Table 32: France Household Microwave Oven Market, By Power, US$ Mn, 2017-2031
Table 33: France Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Table 34: France Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
List of Figures
Figure 1: Europe Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Figure 2: Europe Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Figure 3: Europe Household Microwave Oven Market Incremental Opportunity, By Type, US$ Mn, 2017-2031
Figure 4: Europe Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Figure 5: Europe Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Figure 6: Europe Household Microwave Oven Market Incremental Opportunity, By Structure, US$ Mn, 2017-2031
Figure 7: Europe Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Figure 8: Europe Household Microwave Oven Market, By Power, US$ Mn, 2017-2031
Figure 9: Europe Household Microwave Oven Market Incremental Opportunity, By Power, US$ Mn, 2017-2031
Figure 10: Europe Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Figure 11: Europe Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Figure 12: Europe Household Microwave Oven Market Incremental Opportunity, By Distribution Channel, US$ Mn, 2017-2031
Figure 13: Europe Household Microwave Oven Market, By Country, Thousand Units, 2017-2031
Figure 14: Europe Household Microwave Oven Market, By Country, US$ Mn, 2017-2031
Figure 15: Europe Household Microwave Oven Market Incremental Opportunity, By Country, US$ Mn, 2017-2031
Figure 16: Germany Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Figure 17: Germany Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Figure 18: Germany Household Microwave Oven Market Incremental Opportunity, By Type, US$ Mn, 2017-2031
Figure 19: Germany Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Figure 20: Germany Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Figure 21: Germany Household Microwave Oven Market Incremental Opportunity, By Structure, US$ Mn, 2017-2031
Figure 22: Germany Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Figure 23: Germany Household Microwave Oven Market, By Power, US$ Mn, 2017-2031
Figure 24: Germany Household Microwave Oven Market Incremental Opportunity, By Power, US$ Mn, 2017-2031
Figure 25: Germany Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Figure 26: Germany Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Figure 27: Germany Household Microwave Oven Market Incremental Opportunity, By Distribution Channel, US$ Mn, 2017-2031
Figure 28: Germany Household Microwave Oven Market, By Country, Thousand Units, 2017-2031
Figure 29: Germany Household Microwave Oven Market, By Country, US$ Mn, 2017-2031
Figure 30: Germany Household Microwave Oven Market Incremental Opportunity, By Country, US$ Mn, 2017-2031
Figure 31: U.K. Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Figure 32: U.K. Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Figure 33: U.K. Household Microwave Oven Market Incremental Opportunity, By Type, US$ Mn, 2017-2031
Figure 34: U.K. Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Figure 35: U.K. Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Figure 36: U.K. Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Figure 37: U.K. Household Microwave Oven Market, By Power, US$ Mn, 2017-2031
Figure 38: U.K. Household Microwave Oven Market Incremental Opportunity, By Power, US$ Mn, 2017-2031
Figure 39: U.K. Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Figure 40: U.K. Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Figure 41: Germany Household Microwave Oven Market Incremental Opportunity, By Distribution Channel, US$ Mn, 2017-2031
Figure 42: France Household Microwave Oven Market, By Type, Thousand Units, 2017-2031
Figure 43: France Household Microwave Oven Market, By Type, US$ Mn, 2017-2031
Figure 44: France Household Microwave Oven Market Incremental Opportunity, By Type, US$ Mn, 2017-2031
Figure 45: France Household Microwave Oven Market, By Structure, Thousand Units, 2017-2031
Figure 46: France Household Microwave Oven Market, By Structure, US$ Mn, 2017-2031
Figure 47: France Household Microwave Oven Market, By Power, Thousand Units, 2017-2031
Figure 48: France Household Microwave Oven Market, By Power, US$ Mn, 2017-2031
Figure 49: France Household Microwave Oven Market Incremental Opportunity, By Power, US$ Mn, 2017-2031
Figure 50: France Household Microwave Oven Market, By Distribution Channel, Thousand Units, 2017-2031
Figure 51: France Household Microwave Oven Market, By Distribution Channel, US$ Mn, 2017-2031
Figure 52: France Household Microwave Oven Market Incremental Opportunity, By Distribution Channel, US$ Mn, 2017-2031
Figure 53: France Household Microwave Oven Market, By Country, Thousand Units, 2017-2031
Figure 54: France Household Microwave Oven Market, By Country, US$ Mn, 2017-2031
Figure 55: France Household Microwave Oven Market Incremental Opportunity, By Country, US$ Mn, 2017-2031
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Europe Household Microwave Oven Market
