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Ethoxylates are organic compounds that are manufactured by treatment of alcohols and phenols with ethylene oxide in the presence of potassium hydroxide as a catalyst. Ethoxylates are used as intermediates during the manufacture of detergents, surface cleaners, cosmetics, and paints. Textile processing, paints & coatings, agriculture, pulp & paper, and personal care industries are the major end-users of ethoxylates. Ethoxylates are used widely in industrial applications due to high water solubility, good formulation, low aquatic toxicity, and excellent wetting ability. Furthermore, ethoxylates are used as emulsion stabilizers during the processing of emulsion polymers, floor polish, and wax, as they rapidly dissolve and provide ionic stability to the emulsion. Alcohol ethoxylate, fatty acid ethoxylate, and methyl ester ethoxylate are some of the major products of ethoxylate.

Demand for ethoxylates is driven by growth of textile processing, personal care, and paints & coatings industries. Ethoxylates are used as surfactants for various process operations such as scouring, dyeing, and lubrication in the textile processing industry. Ethoxylates help remove impurities during scouring of fibers to ensure good quality of the fabric. After scouring, the fabric is lubricated for elimination of fat. This fat elimination is achieved by employing ethoxylate, which helps reduce the surface tension. Dyeing and finishing is the last process operation of textile manufacturing that employs ethoxylate as a wetting and dyeing agent. Fatty acid ethoxylates are exclusively used in the textile industry.

The cosmetic & personal care end-user industry is another major driving factor that is expected to influence the demand for ethoxylates in the near future. Ethoxylates are incorporated as solvents during preparation of cosmetic products, as they provide high water solubility and emulsifying characteristics. Ethoxylates are non-ionic in nature and offer high chemical stability; hence, these are preferred over other ionic surfactants that do not dissolve in water. Various personal care products that are manufactured by incorporating ethoxylates include hand lotions, hair dyes and some oral application products. Alcohol and castor oil ethoxylates are some of the commonly used ethoxylate product types used in the cosmetic & personal care industry.

Increase in environmental concerns regarding the effects of toxicity coupled with diversification of raw material feedstock by other end-users may hamper market growth. On the contrary, expansion of the household and agricultural industries, especially in developing economies, is likely to provide further opportunities for the growth of the ethoxylates market.

In terms of global demand, Europe was the largest producer of ethoxylates in 2014. However, the market growth in Europe is expected to stabilize due to various governmental regulations by the end of 2023. North America is anticipated to depict a similar scenario, as this region has matured markets. Asia Pacific is projected to experienced fast paced growth between 2015 and 2023, due to the rise in demand for ethoxylates in household and personal care industries. Furthermore, changes in the consumer lifestyle coupled with increase in the disposable income are other important factors that are likely to fuel the demand for ethoxylates in Asia Pacific, especially in China and India. Latin America is expected to provide favorable opportunities over the next few years, owing to foreign investments and rise in the regional population. The ethoxylates market in the Middle East and Africa is anticipated to experience sluggish growth by the end of 2023.

Some of the prominent players in the global ethoxylates market include The Dow Chemical Company, Ineos Group Limited, Sasol Olefins & Surfactants GmbH, and BASF SE.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Ethoxylates Market

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