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Market Introduction:

Energy bars are nutritious bars which contain cereals and other high-energy providing foodstuffs such as nuts and dry fruits. Energy bars are also known as supplement bars which provide quick energy to the body as it contains the high amount of protein, carbohydrates and is fortified with minerals and vitamins. Energy bars come in various flavors and serves as a satisfying as satisfying snacks. The energy bar basically contains food energy and does not contain caffeine. A typical energy bar weighs between 50-85 grams and offers about 250 to 300 calorie. The fat content in energy bar is usually kept very low, the source of fat is often dark chocolate and cocoa butter. At times energy bar contains erythritol or maltitol, a sugar alcohol which helps in lowering the sugar content from the bar.

Market Segmentation:

Energy bar market is segmented on the basis of nature, distribution channel, flavors, and region. On the basis of nature, the market is segmented into organic and conventional. On the basis of a distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, medical stores and online store. Supermarkets/Hypermarkets is expected to hold a relatively high share in the energy bars market. Online stores have also contributed significantly to the growth of energy bar market over the forecast period. On the basis of flavors, the market is segmented into fruit flavor, chocolate flavor, nut flavor, and mixed flavors. Among all these segments mixed flavor or can say fusion flavor is expected to grow enormously in the coming future, followed by nuts flavor segment. The demand for energy bars product is more due to the benefit it offers as well as ease of availability of the product in the market. On the basis of region, energy bars Market is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, MEA, and Japan.

Market Regional Outlook:

A regional segment for the market of energy bars is divided into seven different regions: North America, Western Europe, Latin America, Eastern Europe, Asia Pacific, Japan, and MEA. Among these segments, North America is expected to have the major market share globally, as it is the largest producer and consumer of energy bars products. In Asia Pacific region the countries like China and Australia are generating the major revenue. While APEJ region is estimated to account the highest CAGR, owing to a larger consumer base, combined with a higher number of retail outlets than any other region. The Latin America market is expected to grow significantly over the forecast period, but are anticipated to account for a lower growth rate than the APEJ region, owing to a greater number of emerging economies in APEJ.

Market Drivers:

The demand for flavored energy bar has increased rapidly and continues to increase at a significant rate. In developed markets, preference for fusion flavor, and nut flavor has grown significantly, leading to higher demand for ethnic flavoring. Addition of caramel and exotic flavors to existing product lines continues to be one of the key strategies adopted by global manufacturers to attract consumers' attention in more mature markets of the U.S. and Canada. Growing prevalence for energy food, drinks and gels have led to the incorporation of more striking flavor profiles, thereby driving the growth of the market for energy gel globally. With the emergence of modern retail formats, a new format for operations in the form of food courts and specialty stores in large format malls has emerged. These food courts and specialty stores offer consumers easy access to food and beverage at the time of shopping and entertainment activities and also offer a choice of selecting the different product by comparing it then and there. These improved retail formats have helped companies to offer its energy bar products to the consumers in a better way. Consumers can now easily select their desired product in varieties, which are made available in stores in such malls. Spending on R&D is increasing as global manufacturers are now facing competition from the regional players. The pace at which new technologies are impacting the food sector is high, and it has become necessary for manufacturers to increase the scale of their R&D efforts. More sports nutrition manufacturing companies are shifting their R&D activities away from their headquarters. Asia remains the preferred destination for setting up R&D facilities, representing a gradual shift in the industry's center of influence. It is expected that focus on R&D will increase over the forecast period, as companies are expected to offer products that are better than its rivals. Manufacturers will also be focusing on positioning their brands better to improve its sales.

Market Key Players:

Some of the key players in energy bars Market are PowerBar, Inc., EN-R-G Foods Inc., Clif Bar & Company, The Gatorade Company, Inc., General Mills, Inc. (Nature Valley), Humm Foods, Inc. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Energy Bar Market

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