Electronic Massage Devices Market Introduction

Electronic massage devices make use of the electricity to rotate part of the machine to vibrate at a given frequency, thereby providing relaxing sensation to the body. The vibration causes the same effect as a vibration massage done by a massage therapist. Different types of electronic massage devices serve a unique and specific purpose. Some machines are designed specifically to massage a certain part of the body. For example, specific machines are used for neck massages, while some other machines are used for knee massages. Electronic massage devices not only simulate blood circulation, but also help bring oxygen-rich blood and nutrients to the muscles. Electronic massage devices are gaining popularity, led to consumers’ inclination toward self-help and alternative health practices, owing to the changing lifestyles and busy schedules.

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Electronic Massage Devices Market - Competitive Landscape

HoMedics USA LLC

Incorporated in 1987, HoMedics offers a wide range of product portfolio including air filters, humidifiers, sleep aids, fitness monitors, and home massage products. It is one of the leading innovators in massage technologies.

OSIM International Ltd.

In 2004, Paramount Surgimed Limited incepted opened its division - Osim India. The company has exclusive outlets across India promoting the OSIM brand. OSIM is the global leader in lifestyle and health related products. Currently, the company operates in 111 cities in 24 countries with more than 800 outlets.


Incorporated in 1919, Beurer offers medical products such as therapy devices and massagers, activity sensors, and heart rate monitors. The company collaborates with other leading companies and educational institutes.


HealthmateForever are nerve stimulators that use self-adhesive electrode pads to target specific nerves and muscle areas. The company ensures that medical devices are FDA cleared Class II, OTC for safety.


Founded in 2000, the company is famous for portable massagers. Its product portfolio includes head massager, eye massager, and neck massager. 

Human Touch

Human Touch has been offering a wide portfolio of products, including massage chairs and products that rejuvenate the mind and body, since more than 40 years. The company manufactures robotic massage chairs which are recognized by the World Federation of Chiropractic (WFC) as valid supplement to back-care therapies.

Other key players in the market include Healthy World Lifestyle Sdn. Bhd., Rotai, Casada, JSB Healthcare, Family Inada, and Panasonic.

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Electronic Massage Devices Market Dynamics

Demand for electronic massage devices has been increasing due to the hectic lifestyle, improper sleeping position, and poor sitting posture at work. Furthermore, the preference of people for massage therapy at home has increased over a period of time. This has boosted the demand for electronic massage devices. Low price of electronic massage devices vis-à-vis spa treatments is another factor propelling the electronic massage devices market.

Electronic Massage Devices Market Segmentation

Based on product type, the electronic massage devices market can be segmented into

  • Eye care massager
  • Massage chair
  • Back massager
  • Hand-held massager
  • Neck & shoulder massager
  • Leg & foot massager
  • Others

In terms of application, the market can be segmented into

  • Residential
  • Commercial

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Electronic Massage Devices Market

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