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Electric Breast Pumps Market: Introduction

  • Breastfeeding is a very important and supports healthy infant development and contains all the vitamins and nutrients a baby needs. It helps to make life easier for mothers around the world. Breast pumps offer several advantages such as control feed timing and helps increase breast milk supply.

Key Drivers. Restrain and Opportunities of Global Electric Breast Pumps Market

  • Increase in awareness about breastfeeding owing to government initiatives is anticipated to drive the global electric breast pump market
  • Technological advancement is a key factor boosting the market. For instance, in 2016, Lansinoh launched First Bluetooth-Enabled Breast Pump. In 2018, Elvie launched an advanced wearable electric breast pump.
  • An increase in adoption of technologically advanced products also fuels the demand for electric breast pump products. Thus, key players in the market are engaged in research & development and introduction of innovative products in the market. For instance, in March 2021, Philips Avent launched Double Electric Breast Pump, Advanced, which is expected to cater to the demand of nursing mothers.
  • Rise in number of newborns, increase in number of breast milk banks coupled with an increase in breast milk donors are key factors that further drive the market. For instance, according to the United Nations, each day, approximately 385,000 babies are born, which adds up to more than 140 million a year.
  • The high cost of an electric breast pump hinders the global market
  • Emerging regions such as Asia, Africa, and Latin America have witnessed socioeconomic development. However, these regions exhibit high unmet medical needs and a rise in health care-related customer expectations are likely to create significant opportunity for the market.

North America to Dominate the Global Electric Breast Pumps Market

  • In terms of region, the global electric breast pumps market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to dominate the global electric breast pumps market during the forecast period.
  • New product launches, presence of key market players with strong focus on research and development, and established healthcare infrastructure are key factors that are estimated to propel the market in the region
  • The electric breast pumps market in Asia Pacific is projected to expand at a rapid pace during the forecast period owing to a surge in adoption of technologically advanced products in the region

Key Players Operating in Global Electric Breast Pumps Market

The global electric breast pumps market is fragmented with the presence of international as well as local players. A large number of manufacturers hold a major share in their respective regions. Demand for electric breast pumps products has increased in emerging as well as developed markets owing to a rise in awareness regarding technological advanced products. Growth strategies adopted by leading players are likely to drive the global market. For instance, in July 2021, Medela announced the donation to benefit breastfeeding families. The donation includes Medela double electric breast pumps and nursing tanks and bras.

Key players operating in the global electric breast pumps market are:

  • Pigeon Corporation
  • Medela AG
  • Koninklijke Philips N.V.
  • Ameda, Inc.
  • Ardo medical AG
  • Evenflo Feeding, Inc.
  • Mayborn (UK) Limited
  • Spectra Baby USA
  • Hygeia Health
  • Whittlestone, Inc.
  • Lansinoh Laboratories, Inc.
  • Chiaro Technology Ltd and Elvie
  • Willow

Global Electric Breast Pumps Market: Research Scope

Global Electric Breast Pumps Market, by Type

  • Single Electric Breast Pump
  • Double Electric Breast Pump

Global Electric Breast Pumps Market, by Connectivity

  • Bluetooth Connected
  • USB Cable

Global Electric Breast Pumps Market, by End-user

  • Hospitals
  • Home Care
  • Others

Global Electric Breast Pumps Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Electric Breast Pumps Market