Electric Breast Pumps Market: Introduction
- Breastfeeding is a very important and supports healthy infant development and contains all the vitamins and nutrients a baby needs. It helps to make life easier for mothers around the world. Breast pumps offer several advantages such as control feed timing and helps increase breast milk supply.
Key Drivers. Restrain and Opportunities of Global Electric Breast Pumps Market
- Increase in awareness about breastfeeding owing to government initiatives is anticipated to drive the global electric breast pump market
- Technological advancement is a key factor boosting the market. For instance, in 2016, Lansinoh launched First Bluetooth-Enabled Breast Pump. In 2018, Elvie launched an advanced wearable electric breast pump.
- An increase in adoption of technologically advanced products also fuels the demand for electric breast pump products. Thus, key players in the market are engaged in research & development and introduction of innovative products in the market. For instance, in March 2021, Philips Avent launched Double Electric Breast Pump, Advanced, which is expected to cater to the demand of nursing mothers.
- Rise in number of newborns, increase in number of breast milk banks coupled with an increase in breast milk donors are key factors that further drive the market. For instance, according to the United Nations, each day, approximately 385,000 babies are born, which adds up to more than 140 million a year.
- The high cost of an electric breast pump hinders the global market
- Emerging regions such as Asia, Africa, and Latin America have witnessed socioeconomic development. However, these regions exhibit high unmet medical needs and a rise in health care-related customer expectations are likely to create significant opportunity for the market.
North America to Dominate the Global Electric Breast Pumps Market
- In terms of region, the global electric breast pumps market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is projected to dominate the global electric breast pumps market during the forecast period.
- New product launches, presence of key market players with strong focus on research and development, and established healthcare infrastructure are key factors that are estimated to propel the market in the region
- The electric breast pumps market in Asia Pacific is projected to expand at a rapid pace during the forecast period owing to a surge in adoption of technologically advanced products in the region
Key Players Operating in Global Electric Breast Pumps Market
The global electric breast pumps market is fragmented with the presence of international as well as local players. A large number of manufacturers hold a major share in their respective regions. Demand for electric breast pumps products has increased in emerging as well as developed markets owing to a rise in awareness regarding technological advanced products. Growth strategies adopted by leading players are likely to drive the global market. For instance, in July 2021, Medela announced the donation to benefit breastfeeding families. The donation includes Medela double electric breast pumps and nursing tanks and bras.
Key players operating in the global electric breast pumps market are:
- Pigeon Corporation
- Medela AG
- Koninklijke Philips N.V.
- Ameda, Inc.
- Ardo medical AG
- Evenflo Feeding, Inc.
- Mayborn (UK) Limited
- Spectra Baby USA
- Hygeia Health
- Whittlestone, Inc.
- Lansinoh Laboratories, Inc.
- Chiaro Technology Ltd and Elvie
Global Electric Breast Pumps Market: Research Scope
Global Electric Breast Pumps Market, by Type
- Single Electric Breast Pump
- Double Electric Breast Pump
Global Electric Breast Pumps Market, by Connectivity
- Bluetooth Connected
- USB Cable
Global Electric Breast Pumps Market, by End-user
- Home Care
Global Electric Breast Pumps Market, by Region
- North America
- Rest of Europe
- Asia Pacific
- Australia & New Zealand
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa