Global eco-friendly labels market: Introduction

The global push for sustainable packaging and marketing solutions has led increasing awareness among consumers regarding the negative impact of certain packaging solutions on our environment. As consumer awareness continues to be on the rise, the shift toward eco-friendly packaging and marketing solutions is expected to become conspicuous. Manufacturers of eco-friendly labels offer a wide range of sustainable labels made from renewable films and papers, post-consumer waste papers, dissolvable and re-pulp-able papers, among others. The demand for eco-friendly labels is expected to grow with the rise in number of eco-conscious consumers, across the globe. One of the key trends observed among consumers today, is higher preference for sustainable packaging. A lot depends on consumer sentiments regarding the impact of a packaging solution on the environment. Therefore, over time, more brand owners are expected to use eco-friendly labels for their products, which will increase the chances of impulse buying among eco-conscious consumers. Eco-friendly labels are manufactured using earth-friendly material, and their production reduces the carbon footprint of the company. This is expected to boost sales of products such as eco-friendly labels, at a time when there is a high demand for sustainable packaging solutions both from the supply-side and demand-side. Therefore, the outlook for the growth of the global eco-friendly labels market is expected to be largely positive during the forecast period.

Global eco-friendly labels market: Dynamics

The global eco-friendly labels is anticipated to grow on the backdrop of the global sustainable packaging market growth, during the next ten years, and beyond. Eco-friendly labels are manufactured using a variety of materials to suit various applications and markets. In addition, manufacturers of eco-friendly labels also offer custom services. Eco-friendly labels can be applied on a variety of surfaces such as that of stainless steel, metal, cardboard, and glass, among others. Moreover, depending on the type of paper used, eco-friendly labels show excellent resistance to immersion in water, blood, oil, and alcohol, among other liquids. Eco-friendly labels cater to various end use industries such as the food & beverages industry, and personal care & cosmetics industry, among others. Some of the key trends observed in the market are the use of soy-based inks, and production of renewable paper & films with corn-based products. Despite the positive outlook for growth, there are certain factors, which might hamper the growth of the global eco-friendly labels market over the forecast period. For eco-friendly labels to witness higher demand, more consumers need to be made aware regarding the advantages of sustainable packaging. So far, eco-conscious consumers remain a minority.

Global eco-friendly labels market: Segmentation

The global eco-friendly labels market has been segmented as –

On the basis of material type, the global eco-friendly labels market has been segmented as –

  • Paper
    • Semi-gloss/matte paper
    • Direct thermal paper
    • Vellum paper
    • Others
  • Plastic

On the basis of end use, the global eco-friendly labels market has been segmented as –

  • F&B products
  • Beauty and Healthcare Products
  • Other FMCG goods

Global eco-friendly labels market: Geographical Outlook

The North America eco-friendly labels packaging market is expected to retain the leading position over the forecast period. This is attributed to a large eco-conscious consumer base in the region. The Western Europe region is also expected to witness sizeable demand for eco-friendly labels, as brands look to make the move from conventional to sustainable packaging and labelling solutions. Growth in the APeJ region is anticipated to be gradual, during the next ten years, with India and China emerging as the hub for sustainable packaging solutions growth. The Latin America retail industry is still on the path to recovery from the effects of the recession of 2015. However, post-2020, the retail sector in the region is expected to gain momentum, resulting in more sales of packaged products with eco-friendly labels.

Global eco-friendly labels market: Key Market Participants

Few of the key market participants operating in the global eco-friendly labels market are – Dion Printing Inc., Consolidated Label Co., and Weber Packaging Solutions, among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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