Dry Mouth Relief Market: Introduction

Dry mouth, or xerostomia, occurs due to the absence of the generation of saliva. Typically it's not a disease; however, it is an outcome of various conditions such as side-effects of specific medicines, harmful impact of radiation exposure to the areas of neck and head, cigarette smoking, and mouth bleeding. Lozenges, gel, mouthwash, and spray are various solutions that provide relief from dry mouth. Dry mouth is more common among the geriatric population. Salivary stimulants are utilized to stimulate the flow of saliva when the saliva glands still work. Artificial saliva or saliva substitute is used to replace dampness and lubricate the mouth. It creates a protective film to help reduce the risk of mechanical trauma that can result from chronic dry mouth.

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Key Drivers, Restraints, and Opportunities of Dry Mouth Relief Market

Rise in incidence of dry mouth is particularly driven by an increase in prevalence of associated diseases; the common cause being Sjogren’s syndrome. According to estimates of the American College of Rheumatology, out of the 4 million people suffering from Sjogren’s syndrome 3.1 million people experience dry mouth. However, the dry mouth treatment market is often hampered by a lack of awareness across developing and underdeveloped economies because of the very fact that dry mouth is considered as a general or minor disorder. Additionally, the non-availability of effective treatment is another factor restraining the dry mouth treatment market.

Because of the availability of cost-effective treatment, increase in awareness about dry mouth, rise in prevalence of cancer needing radiotherapy & chemotherapy, increase in the utilization of medicines leading to dry mouth, and surge in the geriatric population are key factors boosting the dry mouth relief market.

Easy availability of cost-effective medications is a major factor driving the market. Products include mouthwashes & oral rinses, saliva substitute gels, sugar-free chewing gums, lozenges, toothpaste & oral-adhering discs, patches, and melts. The price of those products ranges from US$ 10 to US$ 90 and therefore, reimbursement policies of those products are favorable. For instance, the Ontario Ministry of Health and Long-Term Care provides funds to patients with radiation-induced dry mouth undergoing treatment with the drug, Salagen, under the Exceptional Access Program (EAP).

An increase in the use of prescription medication is projected to fuel the market. According to the National Institute of Dental and Craniofacial Research, over 400 medications may cause dry mouth.

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North America to Capture Major Share of Global Dry Mouth Relief Market

Based on the region, the global dry mouth relief market report covers the growth opportunities and recent trends across Europe, North America, the Asia Pacific (APAC), & the Middle East and Africa (MEA). Of these, North America is likely to lead the global market during the forecast period. Increase in awareness about the disease and rise in patient population is propelling the market in the region.

Europe is expected to hold the second-largest share of the global dry mouth relief market during the forecast period. Presence of key players and increase in prevalence of dry mouth & related disorders, such as atrophic arthritis, Sjogren’s syndrome, and HIV, are further boosting the market in the region.

The dry mouth relief market in Asia Pacific is estimated to expand at a rapid pace during the forecast period. Increase in geriatric population and incidence of dry mouth is boosting the market in the region.

The dry mouth relief market in Middle East & Africa is projected to expand at a sluggish pace during the forecast period. Increase in government initiatives and sluggish development of healthcare infrastructure are key factors that are boosting the dry mouth relief market in the region.

Key Players of Dry Mouth Relief Market:

Leading companies operating in the global dry mouth relief market are:

  • GlaxoSmithKline Plc
  • Sunstar Suisse S.A.
  • Colgate-Palmolive Company
  • Johnson & Johnson Services, Inc. 
  • Procter & Gamble
  • Bioxtra,
  • Oral Biotech
  • Dr. Harold Katz, LLC.
  • Dr. Fresh LLC
  • Xlear

Dry Mouth Relief Market, by Type

  • OTC
  • Prescribed

Dry Mouth Relief Market, by Product

  • Mouthwash
  • Spray
  • Lozenges
  • Gel
  • Others

Dry Mouth Relief Market, by Distribution 

  • E-commerce
  • Supermarket
  • Pharmacies
  • Others

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Dry Mouth Relief Market