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On-demand Digital Label Printing Gains Prominence during COVID-19 Outbreak

The trend of on-demand digital label printing is offering flexibility and certainty to packaging companies in order to adapt to fluctuating supply needs amidst COVID-19 outbreak. Such findings are translating into incremental opportunities for stakeholders in the digital label printers market. Resource Label Group - a custom label printer in Franklin, Tennessee, is increasing efforts for custom digital label printing services to help clients evolve during peak demands and emergency situations.

Stakeholders in the digital label printers market are expanding their digital footprint and focusing on critical industries such as food & beverages (F&B), pharmaceuticals, and consumer durables. Thus, to gain a competitive edge, companies are ready to accept any label orders during the pandemic.

digital label printers market infographic

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Flexographic Printing V/S Digital Printing: Which is Better?

The digital label printers market is estimated to reach a production of 1,481.6 thousand units by 2029. One of the biggest advantages of digital printing is its feature to quickly change the information such as serial number on each label, without having to worry about an additional setup. However, its slow production speed as compared to flexographic printing is not ideal for longer runs.

Flexographic printing allows phenomenal press speeds, enabling fast and continuous production for longer runs. However, this printing involves more pre-work as compared to digital printing, such as creating the printing plate, changing out inks and assembling ink rollers amongst other requirements. Hence, stakeholders in the market are strategically targeting their clients and users to boost adoption for digital printing.

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Preference for Integrated Full-label Inspection Systems in Digital Printers for Pharmaceutical Packaging

Pharmaceuticals is projected to dictate the highest revenue share among all end uses in the digital label printers market. The market is slated to clock a CAGR of 6.5% during the forecast period. Weiler Labeling Systems (WLS) - a provider of some of the most sophisticated rotary and in-line labeling solutions, is grabbing end user attention for its high-speed and stand-alone AUTONOMY® digital label printer meant for pharmaceutical packaging.

Companies in the digital label printers market are increasing their R&D to develop integrated full-label inspection systems in digital printers. These printers are useful for on-demand and high quality inspected labels ready for application. Manufacturers with experience in implementing coding, inspecting and serialization systems have a competitive advantage over other players.

Affordable, Compact Printers Useful for Food & E-juice Label Printing

The digital label printers market is expected to surpass the valuation of US$ 8.71 Bn by 2031. The Epson Colorworks C7500 printer is gaining prominence for printing labels either on pre-cut materials or continuous materials to be cut out after. Manufacturers are taking cues from such innovations to develop printers useful for food labels, e-juice labels and cannabis labels.

Manufacturers in the digital label printers market are increasing the availability of affordable machines catering to users looking to print their labels with a low investment cost. Rugged and compact designs in printers are being preferred by users in order to eliminate the need for a rewinding station.

digital label printers market segmentation

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Analysts’ Viewpoint

Due to growing need for on-demand digital printing amid the coronavirus outbreak, companies in the digital label printers market are bullish on pushing sales for high-speed printers with integrated full-label inspection systems. However, digital printing is not ideal for longer runs, for which flexographic printing is emerging as an alternative. Since flexographic printing requires the need for an operator to constantly turn knobs, pull levers, and various other functionalities, stakeholders in the market are pushing sales of digital label printers for small to medium-sized orders in not only pharmaceutical but also home care products. Digital label printers are being built to print thousands of labels per hour either using pre-cut labels or continuous materials to die-cut after.

Digital Label Printers Market: Overview

  • According to Transparency Market Research’s latest report on the global digital label printers market for the forecast period of 2021-2029, the market is estimated to be driven by innovation and technological advancements and growing demand for pharmaceuticals and food and beverages
  • The global digital label printers market is expected to expand ~1.7 times to the current market value with a CAGR of 6.5% during the forecast period 

Growing Need for Aggressive Branding, Marketing among Manufacturers of FMCG Products to Bolster Demand for Digital Label Printers

  • FMCG products are generally manufactured and supplied at a large volume due to their exponential demand among consumers. The packaging labels on these products is highly crucial for the FMCG products manufacturers as they are often used as a tool for brand differentiation and marketing.
  • The FMCG segment is highly competitive as many players offer similar kinds of products making it very important for the manufacturers to maintain individual brand identity and attract consumers to their specific brand. The digital printers have the ability to provide full-body print coverage that opens a wide range of possibilities for the brand owners to print their marketing content and product information on the labels. Furthermore, digital printers offer a variety of customization in terms of texture, printing effects, tamper-evidence among others that appeal to many manufacturers in the FMCG industry.
  • The digital label printers market is anticipated to witness tremendous growth on the back of the ever-evolving FMCG industry

Increasing Demand for Labels with Tampering, Counterfeiting Protection Solutions to Drive Global Market

  • Tampering and counterfeiting have been a major problem for several industries such as food and beverage, cosmetics, and pharmaceuticals. This ever-increasing problem has resulted in harming the consumers as well as huge financial losses for the manufacturers in these industries. The digitally printed labels provide an economical solution to control the tampering and counterfeiting issue in a variety of ways. The two main techniques used by manufacturers are adding overt (noticeable) features like embossing, holograms, etc. or covert (hidden) features including infrared inks, UV inks, invisible watermarks, etc. on the labels that help in identifying the original product and ensuring that the product quality is intact.
  • Digital label printers are not only efficient in adding the covert as well as overt features but the number of choices it offers to the manufacturers of the end use industries make it a preferable choice. The players in the digital label printers market can expand their product portfolio by targeting these concerns to take advantage of this opportunity.

Growing Preference of Players in Labelling Industry toward Digital Label Printers

  • Digital printing technology is gaining popularity among the manufacturers of labels, owing to several benefits offered by it. The digital printers are available in a variety of capacities, printing technologies, and competitive pricing in the market making them favorable for big as well as small players. As opposed to the traditional label printers, the digital printers can be used to manufacture small batches and the labelling content can be easily customized as per requirement which is very advantageous to small players in the industry.
  • The benefit of eliminating prepress steps such as making plates with label content helps in saving a lot of time for the manufacturers. Furthermore, digital printers also provide ease in printing finer details including serial numbers, barcodes, etc. in small fonts without distorting the image quality. The advanced features such as the availability of UV ink help to keep the label print quality unharmed under exposure to different temperatures and light conditions.
  • As a result of several benefits of digital printing many label makers and end-use industry players are preferring digitally printed labels for their products as they are comparatively economical, efficient, and helps in attracting maximum customers

Digital Label Printers Market: Key Findings

  • As per technology type, inkjet printers are anticipated to emerge as the most lucrative segment among the others. The target segment is projected to hold approximately 59.5% of the market share by the end of 2029. As these printers are easier to source and customizable in many ways to fit the manufacturer requirement the segment is projected to gain significant momentum during the foreseeable future. 
  • In terms of end use, pharmaceutical segment is expected to generate enormous demand for digital label printers. The target segment is anticipated to offer total incremental opportunity of US$ 1,424.4 Mn by the end of 2029 and also likely to expand 1.9 times its market value during the next eight years. 
  • Digital label printers’ manufacturers operating in the global digital label printers market can target the highly lucrative Asia Pacific region to strengthen the market position and financial revenues. Consistent efforts of the nations in these regions to increase domestic drug manufacturing is boosting the pharmaceutical industry in the Asia Pacific region. The Asia Pacific region is estimated to hold ~35.5% portion of the market share by the end for forecast period.

Digital Label Printers Market: Competition Landscape

  • TMR analyzed that the global digital label printers market is highly competitive owing to consistent efforts of manufacturers to expand their geographical reach and product portfolio to capture maximum market share. This competition among key players is carefully studied based on developments, strategies, and segmental revenue of the company over the past five years.
  • The recent study of digital label printers market includes profiles of players such as
    • Canon Inc.
    • AstroNova, Inc.
    • Domino Printing Sciences plc
    • Arrow Digital Private Limited
    • VIPColor Technologies Pte Ltd
    • Colordyne Technologies LLC
    • Seiko Epson Corporation
    • HP Inc.
    • Mimaki Engineering Co. Ltd.
    • Konica Minolta Inc.
    • others
  • TMR differentiated these players as Tier 1, Tier 2 and Tier 3 as per their segmental earnings. Among these players the HP Inc., Seiko Epson Corporation and Konica Minolta Inc. are identified as Tier 1 players in digital label printers market. The Tier 2 players are Canon Inc., Domino Printing Sciences plc, and Mimaki Engineering Co. Ltd. Tier 3 players are Durst Group AG, Xeikon N.V., AstroNova, Inc., Primera Technology, Inc. among many others.

COVID-9 Pandemic Hampered Market Growth Significantly

  • The COVID-19 pandemic negatively impacted the market growth of the global digital label printers market. The lockdowns and restrictions imposed by the national governments across the globe to fight the pandemic have disrupted the demand and supply of digital label printers. The restrictions imposed on the manufacturing units with respect to the manpower and logistics of non-essential items negatively impacted the production of the key players in the target market.
  • Many manufacturers have adopted cost-cutting measures to sustain the losses incurred due to the pandemic which has dampened the demand in the year 2020 and the first half of 2021. However, with ongoing ease in restrictions and lifting of lockdowns the market is anticipated to recover rapidly and witness tremendous growth during the foreseeable future.

Digital Label Printers Market- Scope of Report

Transparency Market Research (TMR) started a new study on the global digital label printers market, providing forecast for the period of 2021-2029. In the study, growth opportunity for the digital label printers market is witnessed. The report provides valuable insights, which enable readers to make winning business decisions for future growth of their businesses. The report highlights significant factors that are constantly determining the growth of the digital label printers market, untapped opportunities for manufacturers, trends and developments, and other insights across various key segments. Macroeconomic factors that are directly or indirectly affecting market growth are also incorporated in the report.

Key Questions Answered in TMR’s Digital Label Printers Market Report

  • What will be market size for digital label printers by the end of 2029?
  • What will be the impact of COVID 19 on digital label printers market?
  • Which is the most preferred technology for digital label printers in the global market?
  • Which region will remain most lucrative for market growth?
  • Which application holds maximum market share in the global digital label printers market?
  • Who are major key players in the digital label printers market?

Key indicators associated with the digital label printers market have been calculated thoroughly in the report. The study enumerates vital market dynamics such as key drivers, challenges, and trends, along with opportunities in the global digital label printers market. A comprehensive study on the value chain, which includes raw material suppliers, manufacturers, distributors, and end users have been incorporated in the global market report. Other key aspects laid down in the market include pricing strategy of leading market players and comparative analysis of digital label printers. Furthermore, forecast factors and forecast scenarios of the digital label printers market have been covered in the report to understand future prospects of the market.

A comprehensive evaluation and forecast on the digital label printers market are provided on the technology type, ink type, speed, end use and region.

Y-o-Y growth comparison, volume and revenue comparison, and market share comparison of various market segments are provided in the report. The digital label printers market is analyzed at both regional and country levels.

The report delivers an exhaustive assessment on the structure of the digital label printers market, in tandem with a dashboard view of all leading company profiles in the report. Every company’s share analysis on market players have also been presented in the report, apart from the footprint matrix of profiled market players. The report depicts the presence of digital label printer manufacturers by leveraging an intensity map. It also highlights key end uses for digital label printers.

The report includes company overview of key players. Some of the key companies profiled in the digital label printers market report include Canon Inc., AstroNova, Inc., Domino Printing Sciences plc, Arrow Digital Private Limited, VIPColor Technologies Pte Ltd, Colordyne Technologies LLC, Seiko Epson Corporation, HP Inc., Mimaki Engineering Co. Ltd., Konica Minolta Inc., and others.

Research Methodology

A realistic methodology, along with a holistic approach makes the base for sharp insights, which are provided in the digital label printers market for the study evaluation period. The TMR report comprises of detailed information on growth prospects, along with riveting insights into the forecast assessment of the market.

Extensive primary and secondary researches have been employed to garner keen insights into the forecast study of the digital label printers market. The report has further gone through a cross-validation by in-house professionals to make the digital label printers market report one-of-its-kind, with the highest credibility.

Digital Label Printers Market – Segmentation

The global digital label printers market has been divided on the basis of technology type, ink type, speed, end use, and region. Each of these segments are analyzed to provide readers with holistic view of the market.

Technology Type
  • Inkjet Printers
  • Laser Printers
  • Others (Electrophotographic, etc.)
Ink Type
  • Solvent Based
  • Water Based
  • UV Based
  • Others (Latex Based, etc.)
  • Less than 30 meters/min
  • 30 - 50 meters/min
  • More than 50 meters/min
End Use
  • Food & Beverages
  • Personal Care & Cosmetics
  • Pharmaceutical
  • Home Care
  • Consumer Durables & Electronics Goods (CDEG) Industry
  • Other Industries (Chemicals, Automotive, etc.)
  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa

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Digital Label Printers Market

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