Digital Ad Spending Market - Introduction

  • The growing digitization is encouraging advertisement companies to adopt digital advertisements that influence more number of customers, resulting in increased digital ad spending internationally.
  • The growing digital ad spending market is the result of the increasing adoption of e-marketing across the globe.
  • Top companies that provide the platform for digital advertisements are Google, Inc. Facebook, Inc., etc. which are some of the major shareholders in the digital advertisement market in regions such as North America and Europe.
  • Most major economies such as India, China, and the U.K. are expected to account for more than 50% of the digital ad spending in the coming years.

Increasing influence of social media expected to drive the digital ad spending market

  • The number of social media users have increased significantly in the past few years and are projected to rise further in the coming years.
  • Technological awareness and social media influence is the major reason for the population leaning toward social media.
  • Major retail companies have also realized that digital ads are the most influencing and convincing due to the adoption of an omni-channel approach for marketing.
  • TV ad spending has reduced due to the social media influence which drives digital ad spending in social media.
  • This in turn has given rise to adoption of digital ad spending, thus escalating the market growth.
  • Moreover, internet marketing, contextual advertising, and programmatic advertising are also expected to have a positive impact on the digital ad spending market.

Implementation of customer centric approach drives the market

  • Customers these days have become more digitally conscious due to their increasing participation in social media and because information on the web is easily accessible. Moreover, users nowadays are demanding speed in their daily transactions or online activities.
  • Thus, major companies are increasing their investments in the digital ad spending.
  • Exceeding customer expectations and providing solutions to implicit customer needs and explicit customer requests are the prime objectives of organizations these days. This obliges organizations to implement improved user experiences in order to engage more customers.
  • These factors drive the digital ad spending market globally.
digital ad spending market

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North America expected to hold major share of the global digital ad spending market

  • In terms of region, the global digital ad spending market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
  • North America is expected to account for major share of the global digital ad spending market during the forecast period, due to advancements in technology and the introduction of airport biometrics with enhanced customer experience in the region.
  • The major shareholder in this region is the U.S. which results in rising share of North America in the digital ad spending market.
  • The digital ad spending markets in Asia Pacific and Middle East & Africa are expected to expand at a significant rate during the forecast period.

Global Digital Ad Spending Market - Competitive Landscape              

digital ad spending market 1

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Key Players Operating in the Global Digital Ad Spending Market

  • Google, Inc.
  • Facebook, Inc.
  • Amazon.com, Inc.
  • Microsoft Corporation
  • Verizon wireless
  • Apple, Inc.

Global Digital Ad Spending Market: Research Scope

Global Digital Ad Spending Market, by Touch Points

  • Social media
  • Gamification
  • Digital Marketing

Global Digital Ad Spending Market, by Business Type

  • Business to Business (B2B)
  • Business to Customer (B2C)
  • Business to Business to Customer (B2B2C)

Global Digital Ad Spending Market, by Enterprise Size

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

Global Digital Ad Spending Market, by Industry

  • Banking
  • Insurance
  • Manufacturing
  • Public Sector
  • Telecommunications
  • Utilities
  • Retail and wholesale
  • Services & Consumers
  • Transport

Global Digital Ad Spending Market, by Application

  • Customer Awareness
  • Customer Engagement
  • Purchase & Relation
digital ad spending market 2

Global Digital Ad Spending Market, by Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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