Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach targeted users through various devices to deliver information about innovative tools and technology. Mobile advertising solutions enables advertisers to target users, such as advertising campaign solutions, in order to a reach defined set of goals which includes raising brand awareness, establishing brand and increase rate of conversions and so on.
Key factors driving the growth of the mobile advertising market include rising concerns about security, and privacy, deletion, and misuse/manipulation of data are some of the major fears that persist among online users.
In Global Mobile Advertising Market by Devices, smartphone segment holds the largest share due to high penetration rate of smartphone devices across the world. The smartphone segment is also expected to be fastest growing segment in the forecast period due to increasing adoption rate of smartphones in the emerging economies such as India and Brazil.
In 2014, the search advertising type was the largest segment in the global mobile advertising market. The search advertising type is majorly preferred by the sectors such as BFSI, telecommunication and IT, and FMCG. Search advertising offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In-App advertising is anticipated to be the fastest growing segment in the forecast period due to increasing number of mobile applications for various industries such as banking, logistics and retail.
Advertisement Campaign solutions holds the largest share as political parties are using these solutions for attracting the attention of population in their region during different stages of elections which include local body to national level elections. The reporting & analytics solution is expected to be the fastest growing segment in the forecast period due to rising adoption of data analytics solutions in understanding the mindset of customers.
In the mobile advertising market by region, North America is the major contributor for the revenue generated in the global mobile advertising market. The APAC region is anticipated to be the fastest-growing segment during the forecast period due to high growth in mobile innovation and high usage of Internet through by consumers in the region. The North America mobile advertising market revenue is mainly contributed by the government and BFSI sectors.
The growth of the mobile advertising market is mainly contributed by major players such as Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, Facebook, Inc., Flurry (Yahoo, Inc.), Google, Inc. (Admob Ads), Inmobi, Microsoft Corporation, Millenial Media, Mopub Inc., and Tune Inc. (HasOffers).
The mobile advertising market report provides an analysis of the global mobile advertising market for the period 2014 - 2024, wherein 2015 is the base year and the period from 2016 to 2024 is the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends playing a major role in the growth of the mobile advertising market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on market growth throughout the above forecast period in terms of revenue estimates (in US$ Bn), across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LATAM). The report provides cross-sectional analysis of the global mobile advertising market in terms of market estimates and forecasts for all the segments across different geographic regions as well as on the basis of devices, solution, type, industry verticals, and geography. The report also includes competitive profiling of major players, their growth strategies, their market positioning, and their various recent developments. This report also provides market positioning analysis of key players operating in the mobile advertising market.
This research study on the global mobile advertising market provides a detailed analysis of various type of mobile advertising solutions available in the market. The report also offers an in-depth analysis of the market’s drivers, restraints, and growth opportunities during the forecast period from 2016 to 2024. The report includes a comprehensive coverage of the underlying economic and technological factors under the key trend analysis section.
Based on the industry vertical, the Mobile Advertising market is segmented into academia and government, BFSI, energy and utility, FMCG, healthcare, supply chain and logistics, hospitality and tourism, media and entertainment, telecommunication and IT and others. Based on factors such as security requirement, flexibility, and useful information, advertisers select the best-fit solution in order to cater to their requirements and business usage.
The report aims to provide a comprehensive analysis by type, of the mobile advertising market across geographies including North America, Europe, Asia Pacific, Middle East and Africa (MEA), and Latin America. The report also offers the contribution of the developed and emerging countries across the world. Under the company profiles section, the report provides an overview of the players operating in the market, the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the past two or three years, and their recent developments.
The companies profiled in this report include Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, Facebook, Inc., Flurry (Yahoo, Inc.), Google, Inc. (Admob Ads), Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., and Tune Inc. (HasOffers).
The global Mobile Advertising market has been segmented as follows:
Mobile Advertising Market, by Devices
- Digital camera
- Feature phone
Mobile Advertising Market, by Solution
- Advertising and campaign solution
- Content Delivery
- Mobile Proximity
- Report and analytics
Mobile Advertising Market, by Type
- Display advertising
- In-app advertising
- In-Game advertising
- Rich Media
- Search advertising
- SMS/MMS/P2P Messaging
Mobile Advertising Market, by Industry Vertical
- Academia and Government
- Energy and utility
- Hospitality and tourism
- Media and Entertainment
- Supply chain and Logistics
- Telecommunication and IT
Mobile Advertising Market, by Geography
- North America
- The U.S.
- The U.K.
- Rest of Europe
- Asia Pacific (APAC)
- Rest of APAC
- Middle East & Africa (MEA)
- United Arab Emirates (UAE)
- Saudi Arabia
- South Africa
- Rest of MEA
- Latin America
- Rest of Latin America