Diagnostic audiological devices are used for the diagnosis and treatment of hearing impairment. Major diagnostic devices used by audiologists are audiometers, otoscopes, and tympanometers. The diagnosis procedure for hearing impairment involves ear examination with the aid of such devices. These devices enable effective diagnosis of the type and degree of hearing loss. High prevalence of hearing loss due to aging, genetic factors, occupational factors, and accidents drives demand for technologically advanced diagnostic audiological devices globally.

The global diagnostic audiological devices market is driven by increase in geriatric population and the resultant rise in prevalence of age-related hearing loss, high prevalence of deafness in both adults and children, especially in developing economies, and the rise in adoption of technologically advanced hearing aids and those with cosmetic appeal. According to the World Health Organization (WHO), nearly 5% (360 million) of the global population suffers from hearing loss. Of these, 328 million are adults and 32 million are children. The WHO also estimated that around 33% of the population aged over 65 years is affected by hearing loss, thus affecting a total of 165 million people. Early and efficient diagnosis of hearing impairment ensures effective treatment measures to enhance the hearing capacity of a patient. Audiometers are the most popular devices used by audiologists and are used for primary investigation of hearing impairment. Occurrence of severe forms of hearing impairment is usually due to factors such as chronic ear infection and genetic predisposition.

The global diagnostic audiological devices market can be segmented based on type of device, distribution channel, and region. In terms of type of device, the global market can be classified into audiometers, otoscopes, and tympanometers. Audiometers are instruments used to evaluate hearing loss in an individual. Audiometers can be categorized into five major types: pure tone, automatic, speech, extended high frequency, and free field equivalent audiometers. Tympanometers are used to evaluate the functioning of the middle ear and mobility of the tympanic membrane with the aid of air pressure variations in the ear canal. These devices are vital for distinguishing conductive and sensorineural hearing loss in patients. Technological innovations and continuous product modifications such as use of advanced light sources (halogen and LED lights) have enhanced the performance of tympanometers. Otoscopes assist in viewing the outer and middle ear functioning. During regular checkups, these devices are used to screen for illnesses. Otoscopes are handheld devices, containing a light source and a low power magnifying lens. These devices are available in two forms: wall-mounted and portable. Wall-mounted otoscopes are attached by a flexible power cord, whereas portable otoscopes are battery operated. Based on distribution channel, the global diagnostic audiological devices market can divided into hospitals, ambulatory surgical centers, and private clinics.

Geographically, the global diagnostic audiological devices market can be segmented into four major regions: North America, Europe, Asia Pacific, and Rest of the World (RoW). Europe dominates the global market, followed by North America. Several products are introduced first in Europe, as majority of the leading players in the market are domiciled in Western Europe. Technical product developments, increase in incidence of hearing impairment, and shift in consumer preference toward the use of less visible hearing aids drive the audiological devices market in Europe. Moreover, increasing number of people in the region is likely to opt for hearing screening due to rise in awareness about repercussions of hearing loss and waning off of the related social stigma. This is expected to drive demand for diagnostic devices. Growth of the diagnostic audiological devices market in Asia Pacific is attributed to improvement in the distribution network of global players.

Key players operating in the global diagnostic audiological devices market include MedRX, Inc., Oticon Medical, Bernafon AG, Cochlear Limited, and Siemens Healthineers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Diagnostic Audiological Devices Market

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