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Tooth whitening is one of the most common cosmetic dental procedures practiced across the world. It involves the removal of discoloration and stains on teeth. Tooth whitening has been gaining popularity since the 1990s. Dental whitening can be done by using bleach or without bleach. Bleaching products used for teeth whitening contain a peroxide agent– usually, carbamide peroxide. This bleaching product is available in peroxide concentrations of 10%, 16%, and 22%. Peroxide present in the bleaching product helps in removal of surface stains and underlying stains and thus, whitens the teeth. Bleaching can be done at home or a dental clinic. Dental whitening agents that do not contain peroxide use chemicals or abrasive agents for removing surface stains on teeth. Dental whitening agents have been getting popular in the last few years, as everyone wishes to have a bright and pleasing smile.

Several factors such as chewing tobacco, smoking, aging, consuming dark-colored liquids (such as red wine, tea, coffee, and cola), irregular brushing of teeth, and exposure to excess fluoride during childhood are common reasons for discoloration of teeth. Discoloration of teeth is often associated with bad breath and hence, is a major issue that needs to be addressed. The global dental whitening agents market has been experiencing steady growth over the last few years, due to rise in awareness about the stigma associated with discoloration of teeth or yellowing of teeth.

The global dental whitening agents market was valued at US$ 467.4 Mn in 2011 and is expected to expand at a significant rate during the forecast period. Awareness and knowledge about various teeth-whitening products and procedures available in the market is a key driver for the global dental whitening agents market. Moreover, in order to increase the use of dental whitening products among consumers, several manufacturers are partnering with different dental associations and promoting benefits of using teeth-whitening products. Approval from dental associations and recommendations from dentists encourage consumers to purchase teeth-whitening products for enhancing their appearance. These factors result in the increase in demand for teeth-whitening products. The use of teeth-whitening agents is limited in rural areas of developing countries, due to lack of awareness and high prices of these agents. However, increase in the education level of the rural people is likely to raise the use of teeth-whitening agents in rural areas of developing countries in the near future. The global dental whitening agents market is expanding at a steady pace, as teeth-whitening products are becoming increasingly popular and are easily available in most parts of the world.

The global dental whitening agents market can be segmented on the basis of product, end-user, and region. In terms of product, the market can be segmented into whitening toothpastes, trays, rinses, strips, OTC (over-the-counter) gels, and others. Recently, laser light is also being used by dentists for the purpose of teeth whitening. Based on end-user, the global dental whitening agents market can be divided into pharmacies, retailers & online shops, and dental clinics & cosmetic centers. In terms of geography, the global dental whitening agents market has been categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific holds the maximum share of the global market, owing to large population of the region.

Key vendors operating in the global dental whitening agents market are GlaxoSmithKline, Colgate-Palmolive, Johnson & Johnson, Ultradent Products Inc., BRODIE & STONE, Church & Dwight Co. Inc. and Henkel AG & Co. KGaA.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Dental Whitening Agents Market

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