Get In Touch

eCommerce Helps Keep Economies Running, Boosts Demand amid Coronavirus Pandemic

Deadlines during work from home (WFH), home schooling, and other indoor activities have led to increased coffee consumption and new customers trying to explore various brands during the coronavirus outbreak. As such, many customers are also being mindful about the consumption of too much caffeine that may lead to insomnia, anxiety, and acid reflux, among other short- and long-term health issues. These findings are translating into revenue opportunities for manufacturers in the decaffeinated coffee market.

Overall, poor market sentiments pertaining to demand and supply are affecting the growth of the global decaffeinated coffee market. Hence, brands are tapping revenue opportunities through eCommerce to keep economies running and boost the demand for decaffeinated coffee (decaf coffee). Brands are bullish on digital marketing and advertising, since several customers are increasing their screen time on phones, laptops, tablets, and the likes.

Request a sample to get extensive insights into the Decaffeinated Coffee Market

Can Decaffeinated Coffee Aggravate Serious Health Conditions of Individuals?

The decaffeinated coffee market is expected to reach an output of 1,936,298 tons by the end of 2031. However, possible side effects of decaf coffee such as heart complications, aggravation of rheumatoid arthritis, and acidity are affecting its adoption. As such, plenty of online information is helping to create awareness about the pros and cons of decaffeinated coffee. Brands should take this opportunity for upgrading their digital marketing strategies to educate customers about doctor’s consultation, especially for individuals with serious health issues.

To understand how our report can bring difference to your business strategy, Ask for a brochure

Regular Coffee V/S Decaffeinated Coffee: Which is Better?

It has been found that decaffeinated coffee is more expensive than regular coffee, simply as the production of decaf coffee is costlier. Such findings are influencing the growth of the decaffeinated coffee market. Since brands are opting for Colombian Arabica coffee beans, extra international shipping costs also need to be considered by market stakeholders. Brands launching new products are gaining awareness about these insights and strategically targeting premium customers opting for high quality decaffeinated coffee.

Even though the high quality decaf coffee is expensive than regular coffee, manufacturers in the decaffeinated coffee market are creating awareness about the journey from farm to market to educate people about good quality coffee beans.

India, Europe Creating Lucrative Revenue Opportunities for Brands

The decaffeinated coffee market is projected to cross the value of US$ 14.83 Bn by 2031. Due to the COVID-19 pandemic, out-of-home coffee consumption in cafes and restaurants has been largely replaced by in-home brewing. Consumers are searching for online recipes about homemade half-caff coffee blends. Such trends are contributing to the growth of the decaffeinated coffee market.

Although Europe is anticipated to dominate the highest revenue share among all regions in the market, the market in South Asia is estimated to grow at a rapid rate in terms of revenue generation. Vidya Coffee - an India based overseas supplier of special green coffee is gaining recognition for its decaffeinated coffee, which aligns with the European law.

Genetic Variation of Coffee Beans Gains Prominence for Flavor Preservation

The decaffeinated coffee market is expected to clock a CAGR of 7.9% in terms of value. There is a growing demand for creating a secure food future. Stakeholders are witnessing a shift in consumer perception toward genetic variation of coffee beans, as processes that involve carbon dioxide, coffee oil, or water also include methyle acetate and ethylene chloride. These processes not only decaffeinate coffee, but also extract or alter the other chemicals that give coffee its fantastically complex taste and health benefits.

Moreover, the adoption of genetic variation of coffee beans is growing popular in the decaffeinated coffee market. This not only eliminates the need for a decaffeination process, but also helps to preserve the natural taste and chemistry of the coffee beans. On the other hand, companies are enabling decaffeination of beans while they are still green before they are roasted.

Stuck in a neck-to-neck competition with other brands? Request a custom report on Decaffeinated Coffee Market

Analysts’ Viewpoint

As the world has witnessed a shift in preferences during the ongoing COVID-19 crisis, an increasing number of customers are transitioning from regular coffee to decaf coffee to reduce their caffeine intake. Different decaffeination processes such as methylene chloride decaf coffee process, ethyle acetate decaf coffee process, and Swiss water decaff coffee processes are being publicized. However, these processes rob off the excellently complex taste of coffee whilst eliminating its health benefits. Hence, companies in the decaffeinated coffee market should increase their research in genetic variation of coffee beans to overcome drawbacks of conventional decaffeination processes. As such, decaffeination processes should be carefully controlled so that any possible solvent residue remains below the strict limits fixed by law.

Decaffeinated Coffee Market: Overview

  • The market value for decaffeinated coffee in Europe is estimated to value US$ 2.73 Bn in 2021, finds Transparency Market Research (TMR) in a recent study. According to the report, the market in the region is expected to reach US$ 5.30 Bn by 2031, at a CAGR of 6.9% during the forecast period.
  • South Asia and East Asia are among the major regions in the decaffeinated coffee market. The market in South Asia and East Asia is expected to witness the growth rate of 10.4% and 9.4%, respectively.
  • The foodservice end use segment accounts for the largest share of the global market; however, the retail/household end use segment is anticipated to expand at a significant value CAGR of 8.4% due to the rising demand for healthier beverages
  • The conventional nature segment holds the highest market share of around 91.3%.
  • Increased consumer preference for natural, clean label, and healthy ingredients in food and beverages is expected to fuel the growth of the market, especially in developing regions. Trends such as ‘Fairtrade’, ‘Rain Forest Alliance’, and increased consumer spending on food products with natural ingredients are the major factors driving the decaffeinated coffee market.

Decaffeinated Coffee: Market Frontrunners

  • Healthier lifestyle, along with the inclination to enjoy one’s favorite foods is shaping the growth of the global decaffeinated coffee market. Coffee among the most popular beverages has gained a huge consumer base and hence the demand for enriching options is also high. The decaffeinated coffee includes several nutrients and hence, is gaining popularity around the world.
  • People who consume more coffee have a fair chance of reducing type-2 diabetes by up to 7% just be eliminating the caffeine levels in their normal coffee. It also aids in reducing the liver enzymes levels, helps in preventions of cardiovascular diseases, and also lowers the chances of rectal cancer.
  • Based on nature, the conventional decaffeinated coffee is expected to dominate the global market in the 2021. However, the organic segment is gaining traction. Organic decaffeinated coffee is anticipated to expand at a value CAGR of 8.8% during the forecast period.
  • In terms of type, medium roasted and dark roasted segments account for the combined value share of around 86.4%, owing to the popularity of these two types among general consumers. Moreover, regular and other types of decaffeinated coffee hold a relatively low share of the global market.
  • Europe and North America are expected to dominate the global market for decaffeinated coffee with a combined market share of more than 60%. This can be attributed to the increased consumer demand for enriching food products and ingredients.

Decaffeinated Coffee Market: Trends

  • Popularity of Fairtrade Certified coffee offers growth opportunities: A coffee that is produced to Fairtrade standards by the Fairtrade organization is creating trade partnerships primarily focused on dialogue and transparency with the aim of achieving greater equality in international trade. These partnerships provide coffee farmers better trading conditions, along with sustainable development. Over time, Fairtrade has turned out to be the most sustainable, recognized, and trusted label in the world. It consists of more than 1.8 million farmers and workers, who are offered economically viable trade options under this certification. For a number of reasons, the popularity of this coffee among modern and aware consumers is what is shaping the coffee market with similar anticipated effects on the decaffeinated coffee market.
  • Increasing demand for non-GMO food products to drive global market: There is a decline in consumption and demand for mainstream utilization of Genetically Modified Organisms (GMO). All converges to the fact that these lead to toxicity, allergic reactions, antibiotic resistance, cancer, and loss of nutrition. Rapid urbanization and work centric lifestyles have made people more aware and dependent on supplementing their bodies with the right kind of nutrition, which is free from any concentration of adulteration.
    • Even the World Health Organization (WHO), along with the Food and Agriculture Organization (FAO), promotes the production of non-GMO products. This has driven demand for non-GMO food products. Many coffee roasters are also ensuring to source only non-GMO coffee beans for processing and producing decaffeinated coffee.
  • Consumer inclination towards organic food products to support market growth: Food grown organically with the use of primitive farming techniques and without the intervention of artificial substances of any kind offers not only better taste but also high natural nutrition concentration with minimal adulteration. According to the Economic Research Service, the U.S. Department of Agriculture, the consumer demand for organically produced goods continues to witness double digit growth, which has resulted in the availability of these products in 20,000 natural food stores, and in every three out of four conventional grocery stores across the U.S. This is making it a lucrative business opportunity for food & beverage manufacturers and processors.
    • For instance, Keurig Green Mountain Inc., Fresh Roasted Coffee LLC., Massimo Zanetti Beverage Group, Bewley’s Tea & Coffee and Camerons Coffee are offering organic natured decaffeinated coffee

Decaffeinated Coffee: Market Strategies

  • Key manufacturers are emphasizing on quality management and investing in R&D to ensure coffee that is up to the benchmark standards set by modern consumers. The players are also providing ready-to-use programs for coffee foodservice segments to its consumers. Furthermore, they are also acquiring quality certifications, and complying with international food & safety organization’s standard operating procedures to make their coffee a widely acceptable one.
    • Nestle SA invests heavily in R&D to ensure product innovation and response to increasing consumer demand for its products. For instance, Nestle’s plant scientists have discovered unique low carbon and drought resistant coffee varieties through classical non-GMO breeding by harnessing the plant's natural biodiversity.

Decaffeinated Coffee Market: Key Players

  • Some of the key players in the market are
    • Nestle SA
    • Keurig Dr Pepper Inc.
    • The J.M. Smucker Company
    • The Kraft Heinz Company
    • Strauss Group Ltd.
    • Tchibo Coffee International Ltd.
    • Fresh Roasted Coffee LLC.
    • Luigi Lavazza SPA
    • Costa Limited
    • Caribou Coffee Operating Company Inc.
    • Tim Hortons
    • Jacobs Douwe Egberts Pro
    • Peet’s Coffee
    • Massimo Zanetti Beverage Group
    • Illycaffè S.p.A.
    • Caffè Nero
    • Bewley’s Tea & Coffee
    • Alois Dallmayr KG
    • Cameron’s Coffee and Puroast Coffee Company

Decaffeinated Coffee Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

USD 6.93 Bn

Market Forecast Value in 2031

USD 14.83 Bn

Growth Rate (CAGR)

7.9%

Forecast Period

2021-2031

Quantitative Units

US$ Mn for Value & Tons for Volume

Market Analysis

It includes cross segment analysis at global as well as regional level. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porters Five Forces analysis, supply chain analysis, parent industry overview, etc.

Competition Landscape

  • Market Share Analysis by Company (2021)
  • Company Profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy & recent developments, key financials, etc.

Format

Electronic (PDF) + Excel

Market Segmentation

  • Nature
    • Organic
    • Conventional
  • Type
    • Regular
    • Medium Roasted
    • Dark Roasted
    • Others
  • End Use
    • Retail/Household
    • Foodservice
  • Distribution Channel
    • Business to Business
    • Business to Consumers
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Online Retail 

Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle east & Africa

Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Companies Profiled

  • Nestle SA
  • Keurig Dr Pepper Inc.
  • The J.M. Smucker Company
  • The Kraft Heinz Company
  • Strauss Group Ltd.
  • Tchibo Coffee International Ltd.
  • Fresh Roasted Coffee LLC.
  • Luigi Lavazza SPA
  • Costa Limited
  • Caribou Coffee Operating Company Inc.
  • Tim Hortons
  • Jacobs Douwe Egberts Pro
  • Peet’s Coffee
  • Massimo Zanetti Beverage Group
  • Illycaffè S.p.A.
  • Caffè Nero
  • Bewley’s Tea & Coffee
  • Alois Dallmayr KG
  • Cameron’s Coffee
  • Puroast Coffee Company

Customization Scope

Available upon Request

Pricing

Available upon Request

Decaffeinated Coffee Market – Scope of Report

Transparency Market Research (TMR) has recently published a market study on the decaffeinated coffee market. It provides a detailed assessment of key market dynamics, including drivers, trends, opportunities & restraints, and detailed information about the decaffeinated coffee market structure. The market study presents exclusive information about how the decaffeinated coffee market will grow during the forecast period of 2021-2031.

Key indicators of market growth, which include year-on-year (Y-o-Y) growth of the market, value chain, supply chain analysis, and compounded annual growth rate (CAGR) are elaborated in the study in a comprehensive manner. This information is intended to help readers understand the quantitative growth prospects of the decaffeinated coffee market during the forecast period.

The study is intended to offer a holistic market overview to stakeholders in the decaffeinated coffee, including manufacturers, suppliers, distributors, cultivators, brands and investors, and to help them develop winning growth strategies. Stakeholders in the decaffeinated coffee market, which include investors, industry experts, researchers, and journalists, and business researchers, can leverage the information and data presented in TMR’s study.

The study also includes statistics and facts related to the macro as well as microeconomic factors that are impacting expansion of the market. It also offers actionable insights into the future trends in the decaffeinated coffee market. Furthermore, small businesses and new entrants in the decaffeinated coffee market can make use of the information presented in this study, based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Questions Answered in TMR’s Decaffeinated Coffee Market Report

  • Which country will continue to remain the most profitable for decaffeinated coffee market players?
  • Which factors will induce a change in the demand for decaffeinated coffee during the assessment period?
  • How will the changing trends impact the decaffeinated coffee market?
  • How can market players capitalize on the low-hanging opportunities in the decaffeinated coffee market in developed countries?
  • Which companies are leading the decaffeinated coffee market?
  • What are the winning strategies of stakeholders in the decaffeinated coffee market to catapult their position at the forefront?

Decaffeinated Coffee Market – Research Methodology

In TMR’s study, a unique research methodology is used to conduct an extensive research on the growth of the decaffeinated coffee market and identify future growth parameters. This research methodology is a combination of primary and secondary research, to help analysts ensure the accuracy and reliability of the conclusions.

Secondary sources referred to by analysts for compiling the decaffeinated coffee market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who contributed to the development of this report as a primary source.

Information acquired from primary resources and secondary sources is compiled in a comprehensive manner. This also acts as a validation from companies in the decaffeinated coffee market, which makes TMR’s projections more accurate and reliable.

Decaffeinated Coffee Market – Segmentation

TMR’s study on the decaffeinated coffee market offers information divided into important segments - nature, type, end use, distribution channel, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.

Nature
  • Organic
  • Conventional
Type
  • Regular
  • Medium Roasted
  • Dark Roasted
  • Others
End Use
  • Retail/Household
  • Foodservice
Distribution Channel
  • Business to Business
  • Business to Consumers
    • Hypermarkets /Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail
Region
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Decaffeinated Coffee Market

Buy Now