Cytology brush is used to collect cells from cervix, vagina, respiratory tract, stomach, bronchi, esophagus, mouth, and gastrointestinal tract. It is made from plastic and metals. Cytology brush is used for early diagnosis of chronic diseases such as cancers. Additionally, it is an inexpensive procedure used for rapid diagnosis of endoscopically visible lesion of the upper gastrointestinal tract. The sensitivity of cytology brush for the treatment of malignant biliary strictures ranges from 33%-58%. It plays an important role in distinguishing benign from obstruction or malignant strictures.
Growth of the global cytology brush market can be attributed to the increase in prevalence of chronic diseases such as cancers. Additionally, increase in demand for cytology test is likely to boost the growth of the global cytology brush market during the forecast period. Moreover, cytology brushes are inexpensive and cause less discomfort to patients as compared with tissue biopsy. These advantages are projected to drive the cytology brush market in the near future. According to the American Cancer Society, 14.1 million cases of cancer were diagnosed in 2012, which is expected to reach 21.6 million by 2030. According to the World Health Organization, cancer is a leading cause of death across the globe. In 2018, an estimated 9.6 million deaths were caused due to cancer, out of which, 2.09 million deaths were caused by lung cancer, while 1.03 million by stomach cancer. However, lack of accuracy associated with cytology brush is likely to restrain the growth of the market during the forecast period.
The global cytology brush market can segmented based on material, application, end- user, and region. In terms of material, the market can be categorized into metal and plastic cytology brush. Rapid growth of the metal cytology brush segment can be attributed to increase in prevalence of chronic diseases across the globe. In terms of application, the global cytology brush market can be split into respiratory tract, oral, gastrointestinal tract, urinary tract, gynecology, and others. Increase in prevalence of oral cancer is anticipated to drive the demand for cytology brush in the near future. Based on end-user, the market can be segmented into hospital and diagnostic centers.
The global cytology brush market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominated the global market, driven by various factors such as presence of key players and increase in number of prevalence cancer in the U.S. According to the Center for Disease Control and Prevention, in 2015, there were 1,633,390 new cases of cancer in the U.S. According to an article published in A Cancer Journal of Clinicians, in the U.S., 22,240 ovarian cancer cases were diagnosed and 14,070 deaths occurred due to ovarian cancer in 2018. The cytology brush market in Europe is projected to grow rapidly due to high prevalence of oral cancer in the region. According to the World Health Organization, incidence of oral cancer rages from 5 to 10 cases per 100,000 people in Europe and it is higher among men than in women. The cytology brush market in Asia Pacific is projected to grow rapidly during the forecast period due to increase in prevalence of oral and gynecological cancer in the region. According to the National Institute of Cancer Prevention and Research, in 2018, 1,19,992 new cases of oral cancer were reported in India.
The global cytology brush market is highly fragmented due to presence of large number of players. A large number of manufacturers hold prominent market share in respective regions. Key players operating in the global cytology brush market include Cook, US Endoscopy, CONMED Corporation, Boston Scientific Corporation, Hobbs Medical, Inc., Olympus, TeleMed Systems, Inc., Medi-Globe GmbH, Medical Packaging Corporation, Inc., and Cosmomed S.A.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.