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Cycling Power Meters Market: Introduction

  • Power meter is a device used to measure the power applied while operating the machine or assembly such as a bike or cycle. Power meters utilize a strain gauge and electronic circuitry to measure the power spent on the device.
  • In cycles, a strain gauge is embedded in the crank set to measure tiny amounts of deflection or bending in the crank that occurs due to pedaling forces
  • Rapid change in technologies and designs of cycles pose a challenge while designing power meters

Rise in Demand as People Move toward Healthier and Ecofriendly lifestyle

  • Rising awareness among people about health and nature has fueled the adoption of cycling as fitness workout and a greener mode of travel to nearby places
  • This trend had prompted numerous fitness brands to integrate a power meter in their products
  • The power meter helps analyze how much energy is spent during travel or during a workout. This helps the cyclist to monitor his or her performance and helps achieve his or her goals.
  • These meters are used in both indoor as well as outdoor equipment
  • Emerging trends such as IoT has made wireless communication a new trend. Moreover, faster networks and advanced satellite systems are also making wireless power meters more popular in the cycling power meter market.
  • Several sensors are also incorporated into these meters to provide more insights related to workouts or movements, making them more interactive.

North America to Hold Prominent Share of Global Market

  • North America and Europe are estimated to hold a notable share of the global market during the forecast period owing to the presence of high number of techno-savvy customers in these regions. Several government and private organizations are also promoting the use of bicycles and electric vehicles as modes of transport inside their campuses, and it is mandatory that every employee should follow this in order to improve air quality and decrease the pollution index inside companies.
  • The market in Asia Pacific is also projected to expand considerably, as the trend of utilizing power meters is gaining popularity among the young generation in countries such as China, India, Japan, and several other developing countries in the region

Key Players Operating in Global Cycling Power Meters Market

The key players engaged in the global cycling power meter market are including various features such as GPS computer, electronics group sets, and wireless system

Key players include:

  • Garmin
  • SRAM
  • Shimano
  • Favero
  • Quark's
  • Rotor
  • SRM
  • PowerPod
  • AXS
  • BMC

Global Cycling Power Meters Market Scope

Global Cycling Power Meters Market, by Type of Cycle

  • Sports Cycle
  • Road Cycle
  • Indoor
  • Mountain Cycle

Global Cycling Power Meters Market, by Mounting Type

  • Crank Based
  • Paddle Based
  • Hub-(wheel)-based
  • Others

Global Cycling Power Meters Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Argentina
    • Brazil

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cycling Power Meters Market