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Curling Equipment Market - Overview

The global sports industry is expanding in terms of business portfolio. The scope of the industry includes sporting goods, apparel, broadcasting rights, sponsorships, and licensed merchandising. Key stakeholders in the industry are increasingly driving major sectors of the overall sports industry such as sports governance, talent scouting and training business, sports infrastructure, sports equipment industry, leagues & tournaments, sports start-ups, and sports technology.  Curling refers to a sport played by two teams consisting of four players on each side on a rectangular ice sheet. The game originated in Scotland in the 16th century due to the practice of playing games on frozen ponds. The stones used in curling came from the Scottish regions of Stirling and Perth. Years later, stones with handles were introduced to this sport. In 1838, the Grand Caledonian Curling Club was established to formulate the first official rules of the sport. Curling was introduced into the Olympics Winter Games in 1924 in Chamonix. The other names of curling are chess on ice and the roaring game. Curling accreditation is governed by the World Curling Federation (WCF), headquartered in Perth, Scotland. There are 44 WCF zones in Europe alone.

Curling Equipment Market - Drivers and Restraints

The curling broom handle allows curlers to increase their sweeping power. Some manufacturers deal with two-part handles, with one push stroke and another pull stroke. Additionally, companies are designing their sliders with updated technology to increase heel stability and sole flatness while playing on ice sheets. Heads are of different shapes such as rectangular heads, circular heads, boomerang shaped heads, flat synthetic heads. Pebble manufacturers prepare these pebbles on the ice surface and re-pebble them in case of wear and tear.

Curling is gaining in popularity, owing to a rise in curling coaching, especially in European countries. An increase in sports activities adopted by cold countries is also facilitating the sales of curling equipment in these countries. A rise in the number of sports competitions in the Olympics and Paralympics is increasing awareness about this game. These factors are likely to boost the global curling equipment market in the coming years. However, the shortage of granite worldwide is anticipated to hamper the sales of curling equipment. Nevertheless, a rise in the middle class population is expected to offer attractive opportunities to the curling equipment market in countries where the sport is practiced. A major trend in the curling equipment market is an increase in voluntarism activities as part of the recreational sector. Family curling is yet another trend where baby boomers are pushing their families to participate in such recreational activities.

Curling Equipment Market - Segmentation

The global curling equipment market can be segmented based on product, buyer, retail distribution, and region. In terms of product, the curling equipment market can be classified into brooms, footwear, sliders, stones, apparel, helmets, and others. The brooms segment can be further divided into ultra-lite taper, carbon fiber, composite, and fiber glass. The footwear segment can be further segmented into shoes and grippers. The apparel segment can be further categorized into topwear, bottomwear, and accessories (caps, mitts, gloves, and bags). Based on distribution channel, the curling equipment market can be segmented into online and offline stores. The offline retail stores segment can be further classified into large format stores, specialty stores, and other independent retail formats. In terms of buyer, the curling equipment market can be categorized into individuals, institutional, and promotional buyers. Based on region, the global curling equipment market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Curling Equipment Market - Key Players

Some of the key players operating in the global curling equipment market are Andrew Kay & Co., Acacia Sports, Goldline Curling, Olson Curling, BalancePlus Sliders, Hardline Curling, Performance Brush – Curling Andre Ferland, Tournament Sports, and Canada Curling Stone among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.       

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Curling Equipment Market

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