Global Cosmetics and Toiletries Market - Overview

Cosmetics and toiletries include products ranging from perfumes, deodorants, creams to lotions and hair-care products. These products are used for enhancing the general appearance of a user. The global cosmetics and toiletries market has been experiencing a considerable demand in recent years because of the growing consumer awareness about personal hygiene. Moreover, growing skin and dermatology problems too have created ample business opportunities for the development of the global market for cosmetics and toiletries.

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Global Cosmetics and Toiletries Market - Notable Developments

The global cosmetics and toiletries market features a fragmented competitive landscape. This fragmentation of the market is because of the presence of several notable brands and also emergence of promising players.

Some of the key players in the global cosmetics and toiletries market include names such as Shiseido, Kao, Avon, Johnson & Johnson, Beiersdorf, Colgate-Palmolive, Estee Lauder, L’Oreal, Unilever, and Procter & Gamble, among others.

These leading players in the market are constantly striving to develop and introduce new and innovative products so as to attract more customers. Moreover, they pay special attention in maintaining the quality of the product so as to retain a robust brand value and loyalty of the consumers.

  • In August 2018, L’Oréal announced that the company has successfully taken over Logocos Naturkosmetik, a German beauty brand that sells vegan and organic beauty products.  

Global Cosmetics and Toiletries Market - Drivers and Restraints

There are numerous reasons behind the recent growth of the global cosmetics and toiletries market. One of the biggest driving factors for the market growth has been shifting of manufacturing plants to cost-efficient Asian countries such as China and India. Even though several exclusive and well-known cosmetics brands are available at high brow departmental stores, the rise of new channels of distribution such as tele-home shopping, infomercials, or online retailing has all helped in boosting the growth of the global market.

Another important trend that has been observed in the global cosmetics and toiletries market is the growing preference towards natural, organic, and herbal cosmetic products. People are extremely inclined to buy such products to save their skin from harmful chemicals used in synthetic products. This has brought in a complete shift in terms of marketing products by the manufacturers and is thus creating lucrative business opportunities. This too is expected to drive the growth of the global market for cosmetics and toiletries.

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Global Cosmetics and Toiletries Market - Geographical Outlook

In terms of regional segmentation, the global cosmetics and toiletries market has five key regions. These regional segments are Latin America, the Middle East, and Africa, Asia Pacific, Europe, and North America. Of these, currently, the global market for cosmetics and toiletries has been dominated by the region of North America. In recent years, increasing demand for these products has been the key driving factor for the growth of the North America market. Europe too has been experiencing a huge demand for cosmetics and toiletries in recent. This has also put the development of the Europe market on the course for achieving stellar valuation.

On the other hand, the regional segment of Asia Pacific is expected to show promising growth in the coming years of the forecast period. Changing lifestyle trends and spending habits in the region has been influencing the development of the cosmetics and toiletries market. Moreover, with the growing spending power of people in emerging economies such as India and China, the growth of the cosmetics and toiletries market is expected to flourish even further.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cosmetic And Toiletries Market