A cooler box is a compact non-mechanical wrapped box used to store food and drinks. Ice packs or ice cubes are commonly placed in the box to keep the contents cool. Ice packs are usually preferred over ice cubes as they tend to stay cool longer than plain ice. Some ice packs have a gel sealed inside, which helps to absorb heat as it changes its phase.
Cooler boxes or cooling suitcases are highly portable. They are often used for picnics, holidays, and vacations. They are commonly used in places where summers are hot. These boxes are also used to carry cold groceries home. A few coolers have built-in cup holders on the lid. Cooler boxes are commonly made from plastic and come in various sizes. Small boxes are often used for personal use, whereas large boxes are used for family affairs. Disposable cooler boxes are made from polystyrene foam. Some reusable boxes have molded handles and a few have shoulder straps. These boxes are specially designed to keep food and beverages cold while transporting them from one place to another.
Cooler boxes are ideal for use in overland travel. Over the last few years, the cooler box market has expanded at a rapid pace, which has resulted in a rise in the number of manufacturers in the market. Cooler boxes offer longevity and durability and are easily affordable. These boxes are available in a wide range of colors, designs, and sizes. One of the major drivers of the cooler box market is the rising popularity of outdoor recreational activities. Participation in activities such as hunting, camping, fishing, and others is rising worldwide. With an increase in hectic schedules and rising disposable incomes, consumers are trying to explore various activities to distress.. Governments are also taking necessary initiatives to promote these outdoor activities, which is likely to propel the cooler box market in the near future.
However, unfavorable weather conditions can hamper people’s recreational activities. Extreme cold weather or rainy days restrict the use of these cooler boxes. Consumers do not prefer to consume cold food or beverages during extremely cold weather. Moreover, cooler boxes need ice cubes or ice packs to function.
The global cooler box market can be segmented based on product, material, capacity, application, and geography. Based on product, the global cooler box market can be classified into handle & wheel, handle, and wheeled. In terms of material, the global cooler box market can be categorized into metal hard-bodied cooler box and soft-sided cooler box. Soft-sided cooler boxes are lighter to carry than hard-bodied boxes and easily fit anywhere. Hard-bodied boxes are large and heavy and are made of strong plastic. Based on application, the market can be segmented into fishing, hunting, camping, picnic, sports, and others. In terms of capacity, the market can be divided into <10 L, 10L-40L, 40L-80L, and >80L. Small boxes are convenient for personal use and large boxes are ideal for family affairs or long vacations. In term of geography, the global cooler box market can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Major players in the cooler box market include Igloo, Coleman (Esky), Grizzly, Bison Coolers, K2 Coolers, Koolatron, Stanley, Cool Ice Box Company Ltd., and Wild Coolers. These players have adopted many strategies such as new product launches, expansions, partnerships, and others to strengthen their position in the market.
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