More than medical studies and housemanship, health care professionals need to keep themselves up-to-date with changes in the medical field and treatment options relevant to their area of expertise. Continuing medical education (CME) helps society by assuring that physicians, specialists, and nurses are performing up-to-date medical treatment and offering good quality care. In this modern era, various biopharmaceutical innovations have delivered innovative approaches to diagnosis, prevention, treatment, and management of illnesses. In order to transform such advancements into effective practice, doctors must regularly apprise their knowledge and skills through continuing medical education and training. Medical Professional Societies, run as not-for-profit organizations led by peers, are well placed to provide balanced, disease oriented, and patient centered education.
CME involves educational activities helping to sustain, improve, or increase awareness, expertise, and proficient professional performance and relationships that a physician uses to provide services for patients, the public, or the profession. Continuing medical education provides doctors and other health care professionals with standard, pioneering knowledge, and skills from research through delivery of care, to progress the quality of patient supervision, not only within the university system, but also statewide, nationwide, and worldwide.
Continuing medical education accreditation is mandatory to provide CME credits that are increasingly essential for health care professionals to achieve their statutory obligations. Hence, accreditation authorities play a vital role in identifying appropriate, impartial CME programs. Most national and international CME accreditation authorities have circulated criteria for accreditation of events. Health care professionals could use accredited CME to meet requirements for certification, licensure, and membership in professional societies, credentialing, and other professional privileges. Research has shown that accredited CME is an effective tool for changing physician practice and patient care.
The goal of a continuing medical education organization is to make health care professionals aware of new research knowledge and its application to medical procedures and disease prevention.
The medical industry has a pivotal role in the development of new, improved technology, medication, and devices. As a fact, the greatest inventions have been attained through partnership with practicing physicians, scientists, and clinical academics. The medical industry has for several years been dedicated to ensure the finest and safe application of its products by providing unlimited support of medical education developed and provided by international and national learned societies. Recently implemented Codes of Practice for the Pharmaceutical and Device industry were proposed to augment public trust in the collaboration between the biomedical industry and physicians, thereby acting as a major driver for the continuing medical education market. Unexpectedly, changes resulting from adoption of the Codes have limited the opportunity for unconditional industry support of balanced medical education in favor of a more uninterrupted participation of industry in updating physicians about their products. The collaboration between medical societies and industry in medical education is the much debated opportunity for the delivery of the continuing medical education to the physicians.
Based on delivery method, the global continuing medical education market can be segmented into Internet enduring materials, courses, journals, regularly scheduled series, and other enduring materials. Medical journals play an important role in CME and download volume is a reflection of their use by physicians for educational purposes.
In terms of training, the global continuing medical education market can be categorized into cardiothoracic training, neurology training, orthopedic training, oral and maxillofacial training, pediatric training, and radiology training.
Based on organization, the global continuing medical education market can be classified into school of medicine, government/military organizations, hospitals, insurance & co., non-profit organizations, publishing or Education Company, and others. In terms of region, the global continuing medical education market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Key players operating in the global continuing medical education market include Gundersen Health System, GE Healthcare Institute, American College of Radiology, Healthcare Training Institute, New Jersey, Olympus America, PROCEUM Pvt. Ltd., TACT Academy for clinical training, Zimmer Institute and others
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.