Connected Tires and IoT Act as Bridge for Efficient Tire Performance Management

Tire and rubber manufacturers are making significant investments to develop connected solutions and products that have improved productivity potential. Likewise, stakeholders in the connected tire market are focusing on increased offerings for new tire products with intelligent functions and systems that help leverage the uptime of connected tires.

Similarly, connected tires are becoming a large segment of the Internet of Things (IoT) network. Connected tires are embedded with sensors that make driving safer and more convenient for consumers. The sensors collect important data and information that can be used to assess the vertical load in cars. Thus, the technology used in connected tires is not only beneficial for consumers, but the collected data and information can also be assessed by OEMs (Original Equipment Manufacturers) with the help of the IoT network, so as to identify the limitations of the tires and strategize technological innovations to overcome the same. Information acquired from connected tires can help stakeholders provide personalized and proficient advice for uses such as optimal tire pressure adjustment, to improve their performance in the long run.

connected tire market infographic

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Data Science Technology: A Mine of Information for Automotive Driving and Car Sharing

Self-driving technology and car sharing are the emerging norms in the automotive industry. Connected tires are effectively fitting into the picture of the new buzz word 'CASE' ? connected, autonomous, smart, and electric vehicles. Likewise, OEMs and stakeholders in the aftermarket are innovating on Internet-connected smart tires. The growing trend of autonomous driving and car sharing is projected for the intense use of passenger vehicles on the road. With the help of data analytics, the information culled from sensor-embedded connected tires will aid stakeholders in getting an average about the total distance travelled and vehicle usage. This information can be used by OEMs to provide value added customer service for regular maintenance and repairs on the wear and tear of the tires.

Market players are offering connected tire technologies that monitor tire pressure and internal temperature to alert logistic operators. In the heavy commercial vehicles segment, technology wizards are innovating on GPS-based truck fleet management services.

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Stakeholders Adopt High-level Information Technology amidst Technological Limitations

The high cost of connected tires is primarily due to operational and supply chain limitations. Important information and data depend upon the network strength for IoT-connected tires. Technological drawbacks also pose a challenge, since connected tires are ingrained with several sensors, motors, and complex controls that need to withstand harsh environments and rough terrains.

Manufacturers are focusing on lucrative product offerings to the aftermarket, for connected tires that work in tandem with remote monitoring systems. OEMs are developing tire sensors in autonomous driving systems that assess road conditions. Tires are connected with high-level IT (Information Technology) systems that analyze data for continuous process improvement. For instance, Michelin — a leading French tire manufacturing company, announced a joint research agreement with GM (General Motors) — a leading American vehicle manufacturing company. This agreement was made to develop airless wheel technology — Uptis Prototype, which is in tandem with Michelin’s VISION concept for airless, connected, 3D printed tires, and made from sustainable renewable or bio-sourced materials.

connected tire market segmentation

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Analysts’ Viewpoint

Analysts of the connected tire market have a promising outlook for the growth of the market during the forecast period of 2020-2030. Connected tires are used more in passenger vehicles, but have high potential for growth in commercial vehicles, with a projected increase from ~36% in 2020 to ~64% of the global market share by 2030. New innovations in the connected tires landscape include tire handling robots with connection to IoT. Challenges such as complexities in the supply chain, minimizing downtime, and the need for sustainable resources are likely to prevail in the years to come. With increased investments in data science and IT, stakeholders can overcome these technological challenges to progress in the market.

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Connected Tire Market - Key Insights

  • The global connected tire market is anticipated to expand at a CAGR of ~75% between 2020 and 2030.
  • The aftermarket segment is estimated to hold a notable share, as tire manufacturers develop digital platforms to monitor tires and deploy connected tires as aftermarket replacement.
  • The connected tire market is in the nascent phase. Tire manufacturers are investing to develop connected tires in order to cater to the future demand for autonomous vehicles.
  • The passenger vehicles segment is projected to hold a dominant share of the global connected tire market, while the heavy commercial vehicles sub-segment is estimated to expand at a high growth rate during the forecast period.

Drivers of Connected Tire Market

The use of embedded sensors in tires helps collect and process various parameters related to tire performance, such as pressure, temperature, tread wear, and rubber defect. Based on the type of terrain, the connected tire adjusts its pressure and subsequently enhances the quality of the ride.

  • The rising demand for predictive maintenance and digital monitoring of tires, particularly for vehicles used in ride-hailing and logistics fleets, is projected to drive the connected tire market.
  • Connected tires alert the driver in case of a pressure deflation or puncture, thereby improving vehicle safety. Rise in consumer demand for safer vehicles and automakers to improve the safety ratings of vehicles is anticipated to drive the connected tire market.

Challenges for Connected Tire Market

  • The cost of connected tires is high due to the integration of sensors in the rubber. The deployment of connected tires needs a vehicle to be equipped with a connectivity platform in order to monitor, assess, and display the data. A tire pressure monitoring system (TPMS) is a cost-effective technology that is employed to monitor the tire pressure and alert the driver in case of a deflation. TPMS is widely adopted in Europe and North America; however, it does not monitor parameters such as rubber defect, terrain change, or predict the maintenance schedule.

Global Connected Tire Market: Segment Analysis

  • The global connected tire market has been segmented based on sales channel, rim size, and vehicle.
  • Based on sales channel, the aftermarket segment is anticipated to hold a notable share of the global connected tire market. Tire manufacturer Pirelli is offering a connected tire and platform, named Connesso, in the aftermarket. Connected tires can be retrofitted in vehicles enabled with connected systems, and as the sensor is embedded in the rubber, the entire tire needs to be replaced in case of failure of the sensor. The OEMs segment is projected to expand at a steady pace, as auto manufacturers adopt connected tires owing to the rise in consumer demand.
  • In terms of rim size, the > 22" segment is expected to expand significantly, owing to the rising demand for predictive maintenance by haulage fleet owners in order to reduce the operating cost. Incorporation of higher rim size wheels in passenger cars, as they are esthetically more appealing, and sales of vehicles with high clearance level, are rising. Consequently, the 18" – 21" segment is anticipated to hold a notable share of the market by 2030.
  • In terms of vehicle, the passenger vehicles segment is anticipated to account for a major share of the global connected tire market, due to the high penetration of connected tires in exotic, luxury, and premium cars. The advent of shared mobility and ride-hailing services is expected to boost the adoption of connected tires in cars, and subsequently, boost the passenger vehicles segment.

Global Connected Tire Market: Regional Analysis

  • In terms of region, North America is anticipated to hold a dominant share of the global connected tire market by 2030. High spending power of customers and higher sales of premium and luxury vehicles in the U.S. are expected to drive the connected tire market in North America.
  • Europe is anticipated to hold a prominent share of the global market, with Germany and the U.K. contributing to the high demand for connected tires in the region.

Global Connected Tire Market: Competitive Landscape

Key players operating in the global connected tire market include

  • Michelin,
  • Pirelli & C.S.p.A.,
  • Continental AG,
  • Bridgestone Corporation
  • The Goodyear Tire & Rubber Company.

Connected Tire Market - Scope of the Report

[252 Pages Report] Transparency Market Research’s recent report on the connected tire market, with the help of a comprehensive outlook, provides readers with an assessment of the global market landscape. This study on the connected tire market analyzes the scenario for the period of 2020 to 2030. This report enables readers to make important decisions with regard to their business, with the help of a wealth of information enclosed in the study. This exclusive research report on the global connected tire market offers a detailed overview of the market, uncovering significant aspects and segmentations based on numerous parameters.

This TMR study on the connected tire market also provides data on the developments made by important players and stakeholders in the market, along with a competitive analysis. The report also provides an understanding of the strengths, weaknesses, threats, and opportunities, along with the trends and restraints in the landscape. Presented in a clear sanctioned manner, this report on the connected tire market gives readers an individual understanding of the market.

Connected Tire Market: Segmentation

This report on the connected tire market provides information on the basis of sales channel, vehicle, rim size, and region.

Sales Channel

Vehicle

Rim Size

Region

OEMs

Passenger Vehicles

12”-17”

North America

Aftermarkets

Commercial Vehicles

18”-21”

Europe

 

 

≥22”

Asia Pacific

 

 

 

Latin America

 

 

 

Middle East & Africa

This study also discusses the underlying trends and impact of various factors that are driving the connected tire market, along with their influence on the evolution of the market.

This study also offers Porter’s Five Point Analysis, regulatory scenario, value and supply chain analysis, and a SWOT analysis of the connected tire market, in order to elaborate the crucial growth tactics and opportunities for market players contributing to the market.

Key Questions Answered in This Report on the Connected Tire Market

  • What are the indicators expected to drive the connected tire market?
  • How much revenue will the connected tire market generate by the end of the forecast period?
  • Which regions currently have the maximum share of the overall connected tire market?
  • Will North America be a lucrative market during the forecast period?
  • What type of vehicle is likely to have the maximum market share by 2030?
  • What are the essential strategies incorporated by key stakeholders in the connected tire market to expand their geographical presence?
  • What are the major advancements witnessed in the connected tire market?

This report answers these questions, and more, about the connected tire market, aiding stakeholders and market players in making the right decisions and strategizing for the advancement of their businesses.

Connected Tire Market: Research Methodology

This TMR report on the connected tire market is based on a complete and comprehensive evaluation of the market, backed by secondary and primary sources. The competitive scenario of the connected tire market is provided by an assessment of the different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data and current trends, researchers of the connected tire market arrive at predictions and estimations, and calculate the forecast for the market.

This report uses an analytical triangulation method to estimate the numbers and figures of the connected tire market, with both, a bottom-up and top-down approach. Interviews were conducted with stakeholders of aftermarkets, opinion leaders, distributors, vendors, and industry experts.

This detailed assessment of the connected tire market, along with an overview of the landscape, is provided based on a careful examination of the avenues related to this industry. Analysts’ conclusions on how the connected tire market is set to grow are based on carefully-vetted primary and secondary sources.

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