Colon hydrotherapy unit is a safe and completely natural procedure of gentle rinsing of the colon with purified warm water, to remove encrusted fecal matter, gas and mucus, using no chemicals or drugs. In the procedure, water is gently infused into the colon via the rectum, using no drugs. Colon hydrotherapy cleanses the colon, removes stagnant fecal material from colon walls, solves intestine problems, preventing the buildup of bacterial toxins in the ports and lymphatic system, and reduces load on the liver, besides removing toxic waste. With advancement in technology, therapists use hygienic closed systems, with clean, filtered water to cleanse the colon quickly and easily, with no fuss, no mess or smell, making modern colon hydrotherapy safer. However, essence of the therapy has remained the same – a gentle wash out of the colon or large intestine, using warm water to remove waste matter, rehydrate, and exercise the bowel.
Increase in prevalence of colon cancer and improved diagnostic techniques, such as closed system colon hydrotherapy to cleanse the colon quickly and easily, are the major factors expected to boost the growth of the global colon hydrotherapy unit market during the forecast period. However, lack of awareness about technological advancements in diagnostic tools for colon hydrotherapy is likely to restrain the market during the forecast period. Increasing geriatric population and changing lifestyle of people are the major causes of digestive disorders, including IBS, constipation, bloating, and wind. Being one of the most commonly occurring disorders, the demand for digestive disorder treatment is growing at a significant rate.
The global colon hydrotherapy unit market can be segmented based on product type, end–user, and region. Based on product type, the market has been classified into mobile colon hydrotherapy unit, and fixed colon hydrotherapy unit. In terms of end-user, the global colon hydrotherapy unit market has been divided into hospitals, clinics, and others. The hospitals segment is expected to register a comparatively high CAGR during the forecast period, owing to increasing incidence of gastric disorders. This is expected to create a large patient pool requiring colon hydrotherapy, leading to increase in the consumption of colon hydrotherapy unit across the globe during the forecast period. The growth of the segment can also be attributed to increasing government and private funding and rising preference among physicians and patients to perform colon hydrotherapy in a hospital-based environment.
In terms of region, the global colon hydrotherapy unit market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for the leading market share in 2017, attributed to increase in presence of key companies in the U.S. and Canada, and rise in investment in health care. The region is anticipated to be the market leader during the forecast period, due to increase in awareness among the population about colon hydrotherapy and surge in investment by key players in R&D of technologically advanced colon hydrotherapy units. However, Asia Pacific is projected to be the fastest growing market during the forecast period, due to rise in geriatric population and increase in penetration of key companies along with their efficient distribution of the products in the region. Large base of geriatric population in developing countries, such as, China and Japan, is the key factor behind the high incidence of digestive disorders, including IBS, constipation, bloating, and wind in Asia Pacific, which in turn, is expected to propel the colon hydrotherapy unit market from 2018 to 2026.
Major players operating in the global colon hydrotherapy unit are Chattanooga USA, CleanColon Italy, CLEM prevention, Prime Pacific Health Innovations Corp., Transcom, Tecnolaser, Shenzhen Lifotronic Technology, Herrmann Apparatebau, and Humares, among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.