Coated glass is defined as a glass which is covered with an outer layer, film, etc. having a coating of a mineral, especially China clay to provide a very smooth surface to the glass. Coatings on glasses are done to control the exposure of the glass surface to vapors, which bind to the glass forming a permanent coating. Additionally, coatings improves reflection, transmission & absorption properties and provides scratch & corrosive resistance. Coating is an integral part of glass manufacturing. Consequently, coated glass has experiences increasing demand from the entire automobile manufacturing processes. Coated glass is popular in commercial glazing as it provides superior solar control performance than clear or tinted glass products; therefore, it improves the energy efficiency of the building. The coated glass market is expanding significantly, owing to the rapid adoption of coated glass among different end-use applications.
Factors such as rapid urbanization, demand for affordable housing, rise in population, and development of the services sector such as IT & ITES, fuel the coated glass market. Moreover, increase in demand for decorative glass with digital prints and adoption of green building techniques and energy efficient technologies are driving the market. Demand from the seals and protective coatings market, owing to its sealing and scratch resistance properties, is one of the major drivers of the coated glass market. Rise in the adoption of renewable energy resources in emerging economies, has impelled the demand for coated glass, due to its properties such as efficient and optimum conductivity of heat and light makes it ideal for using into solar cells.
Coated glass reflect unwanted UV and IR radiation, making them desirable for automotive applications where reduction in heat loads is critical, thus propelling the demand for coated glass from the automotive industry. However, problems associated with the coating such as damages on the coated glass products when exposed to air limits the product life, thereby restraining the coated glass market. Moreover, large energy expenditures, significant wastes which are resulting in environmental concerns and high costs of manufacturing due to their complex structures are some major factors which are hindering the growth of coated glass market.
On the basis of function, the coated glass market is classified into safety & security, solar control, optics & lightening, and others (insulation and packaging). In terms of production process, the coated glass market is segmented into pyrolytic or hard-coat and magnetron sputter vacuum deposition or soft-coat. Based on product type, the market is divided into low-E glass and heat reflective. In terms of applications, the market is segmented into architectural, electronics, automotive, optical, aerospace & defense, and sports & leisure.
Based on geography, the coated glass market is segmented into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. Asia Pacific is expected to dominate the coated glass market during the forecasted period followed by North America, which is one of the fastest expanding markets.
Key players operating in the coated glass market are AGC Solar, Nippon Sheet Glass Company Ltd., Xinyi Solar Holdings Ltd., Sisecam Flat Glass, Borosil Glass Works Ltd, Hecker Glastechnik GmbH & Co.KG, Guardian Industries, and Saint Gobain.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.