Cleansing Pad Market: Introduction

  • Cleansing pads gently exfoliate the skin and helps in regulation of oil production. It helps to unblock and shrink the appearance of pores, while clearing up acne. Cleansing pad or cleaning sponge comes in several colors. The pad can be held while cleaning the face. It is a tear-drop shaped pad which has soft bristles to help get rid of dead skin cells. The sponge is very conveniently shaped and is easy to use.

Key Drivers of the Global Cleansing Pad Market

  • Increasing adoption of makeup removers in daily skincare routine is influencing users to shift to organic products instead of using conventional skincare products. A cleansing pad helps to remove dirt, cosmetics, and impurities easily and does not affect skin adversely as it is soft on skin.
  • Many of the brands that provide organic makeup products use bioactive extracts and essential oil ingredients such as jojoba seed oil, and avocado oil which are recommended to be used with the help of a cleansing pad to help remove dirt or makeup very gently and effectively; it also provides nourishment to the skin with no side effects. This influences consumers to adopt such products.
  • Factors such as increasing disposable income, rising awareness about hygiene and skincare routines, growing pollution rate in several countries, and increasing adoption of makeup or skincare products helps to propel the demand for cleansing products including cleansing pads, which in turn boosts their demand globally.

Factor Restraining the Global Cleansing Pad Market

  • Lack of awareness regarding skin issues and associated skincare products in emerging countries which can restrict a consumer from investing in skincare regimen products is a major factor that may hinder the growth of the cleansing pad market in developing areas.

Market in Asia Pacific to Expand Rapidly

  • In terms of region, the global cleansing pad market can be divided into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the cleansing pad market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the cleansing pad market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America cleansing pad market is segmented into Brazil, and Rest of South America.
  • North America accounted for largest share of the global cleansing pad market due to the presence of various organic certification programs for the beauty and cosmetics industry in the region (the National Organic Program (NOP) by the U.S. Department of Agriculture (USDA) and the NSF/ANSI 305). Personal care products contain organic ingredients certified by NSF International which gives ingredient transparency such as 95% organic ingredients, 70% organic ingredients, and 100% organic. This is likely to propel the demand for organic products in North America.
  • The cleansing pad market in Asia Pacific is projected to expand rapidly during the forecast period due to rising consumer inclination toward skincare and associated products in emerging countries such as China and India. Moreover, several small scale companies and startups are entering the market, promoting eco-friendly skin care products which is expected to stimulate the demand for cleansing pads. This is expected to drive demand for cleansing pads in the region.

Key Players Operating in the Global Market

Companies in the cleansing pad market are focusing on green processing by using eco-friendly packaging methods, and certification labeling to maintain transparency, which will enhance their competitive advantage and market share globally. Companies in the market have analyzed the preference and demands of consumers. Manufacturers are focusing on fulfilling consumer demand and adopting improved raw materials and new features in their products and making eco-friendly products. Companies are investing more in research and development to develop new products and their main objective is to focus on the product portfolio to strengthen their market position globally. Companies are directing their attention on product development by emphasizing on color, pattern, texture, and finish of the product; also, advancements are being made in terms of size and quality of the product.

A few of the key players operating in the global cleansing pad market are:

  • Groupe Lemoine
  • Lohmann & Rauscher GmbH & Co. KG
  • Ryohin Keikaku Co., Ltd.
  • Sephora
  • SEPTONA S.A.
  • Shiseido Co., Ltd.
  • Sisma S.p.A.
  • TZMO SA
  • Unicharm Corporation
  • Watsons

Global Cleansing Pad Market: Research Scope

Global Cleansing Pad Market, by Material Type

  • Cotton
  • Non-woven

Global Cleansing Pad Market, by End-use

  • Individual
  • Commercial

Global Cleansing Pad Market, by Distribution Channel

  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Hypermarket and Supermarket
    • Pharmacies and Drug Stores
    • Others (Specialty Stores, etc.)

Global Cleansing Pad Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the global cleansing pad market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cleansing Pad Market