Clean Perfume: Introduction
- Generally, “clean” in a fragrance means it is made without any potentially harmful ingredients. Ingredients are extracted from raw materials, and these scent blends are purely botanical in nature. A growing number of perfume brands are relying on pure and natural essential oils to develop clean fragrances that means no phthalates or detergent-based scents are used to develop the fragrance. With increasing health awareness, people prefer perfumes that are sulfate-free, phthalate-free, paraben-free, and made with organic ingredients that are typically kinder to skin. The market attractiveness of clean perfume is expected to increase across the world during the forecast period due to all these benefits.
Key Drivers, Opportunities, and Restraints of the Global Clean Perfume Market
- The driving factor for clean perfume is the rising health concerns among consumers globally. Synthetically made perfume contains phthalates, which are hormone disrupting chemicals known to be linked to numerous health risks such as allergies, breast cancer, and asthma to name a few. Consumers are opting for clean perfumes as they are made with natural ingredients, thus minimizing or eliminating health hazards compared to synthetic ones. The known side-effects of fragrance have led to a rise in unscented or clean products, therefore boosting the clean perfume market globally.
- As per IFRA- International Fragrance Association standards, adopting stricter & safer regulations have made perfume manufacturers adopt cleaner practices to create scents with less harmful ingredients. Government authorities are also pushing brands for transparency to ensure consumer safety. For example, if fragrance companies know that chemicals are linked to health or environmental damage, they need to disclose them. Consequently, companies are avoiding ingredients that are dangerous. Increasing demand for clean and safe ingredients is expected to drive the clean perfume market during the forecast period.
- The cost associated with the raw materials to create clean fragrance is expensive and hence it increases the overall cost of the product. This is expected to hamper the overall market growth.
- Nevertheless, end-use consumers are more inclined toward using clean perfume across the world due to growing awareness about the health impact of the presence of chemicals in the ingredients of synthetic perfumes. This is expected to create opportunities for the clean perfume market at the global level.
Europe to Hold Major Share of the Global Clean Perfume Market
- In terms of region, the clean perfume market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- Europe accounts for prominent share of the global clean perfume market. Europe dominates the market due to the presence of numerous manufacturers, availability of raw materials, and increasing demand and application by consumers.
- On the other hand, the clean perfume market in North America is estimated to expand at a notable growth rate during the forecast period. North America is likely to be followed by markets in Asia Pacific, the Middle East, Africa, and South America during the forecast period.
Key Players Operating in Global Clean Perfume Market Include:
- Clean Reserve
- Henry Rose
- Lake & Skye’s
- Maison Louis Marie
- Narrative Lab
- Pour le Monde
- Rosie Jane
- St. Rose
Global Natural Fragrance Market: Research Scope
Global Natural Fragrance Market, by Type
- Others ( Mist, Roll-on, etc.)
Global Natural Fragrance Market, by Source
- Others (Musk, Wood, etc.)
Global Natural Fragrance Market, by Usage
Global Clean Perfume Market, by Price
Global Clean Perfume Market, by Distribution Channel
- E-commerce websites
- Company owned websites
- Specialty Stores
- Drug Store
- Retail stores
Global Clean Perfume Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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