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Cider is a beverage prepared from fermented juice of apples that is usually alcoholic in nature. There are specific apples grown for preparing a cider beverage in order to give it a specific taste to the product. The addition of sugar or any other fruit to the content in its second fermentation stage is reported to result with a stronger alcoholic content. It is a very popular drink in the European market, especially United Kingdom with all the major cider producing companies in its states. The central part of Europe with countries like Spain, Belgium among others are known of typically producing its own type of cider  with Rhineland-Palatinate and Hesse that adds a tart taste to the drink. It is a gluten-free drink that acts as an alternative to many alcoholic drinks.

The cider market is majorly dominated by packaged brands, usually mid-tier and premium brands. These brands are strategically positioned in the market with different pricing and availability in stores or bars. The significant driver acting in this cider market is innovation with various flavors, mixes and placement of the product in the retail store. Manufacturers are trying to place the cider as a healthier alternative to other alcoholic spirits that might drive the market with positivity. Moreover, it is reported that cider is highly preferred by young individuals and female population and it is facing heavy promotional campaigns that is aiding in the successful growth of the market. Furthermore, the consumption of synthetic ingredients in a beverage is awakening the cause of consumption to cider. The positioning of the product with bottles of different attractive sizes is playing a major role in increasing the preference of this product globally. However, the cultural differences in the global market may hinder its consumption globally as apple concentrated drink acting as an alcohol substitute might be questionable amongst many consumers.

The global cider market can be segmented on the basis of type and distribution channel. By type the cider market can be further segmented into still cider, sparkling cider, draft cider, apple wine and others. Amongst these, the still cider and sparkling cider is the most highly consumed cider in the European countries, especially the UK. Still cider is not carbonated but fermented apple juice. Sparkling cider is also fermented but contains carbon dioxide and stored under pressure like beer and other soft drinks. By distribution channel the cider market is classified in to hypermarkets, supermarkets, departmental stores, convenience stores, and online stores. The sale of cider is determined by its positioning in the shelf with aggressive advertising strategies. Online distribution of cider is available in most regional online retail stores. 

The cider market is a popular drink in the United Kingdom and its availability in various flavors is the latest trend in the market globally. North America, Europe, Asia- Pacific, Latin America, Middle East and Africa all manufacture and consume cider. Owing to the rising demand of cider, manufacturers are spending on preparing better quality fermented apple extracts. Europe followed by North America are the leading regions globally that are reported to extensively consume cider and its related products. Other regions like the Asia-Pacific, Latin America, Middle East and Africa are not so well aware of this drink but its adoption in the developing economies is high enough to capture the market.

The major players dominating the caffeine market are Aston Manor Brewery, C&C Group Plc, Carlberg A/S, Distell Group, HAlewood International Holdings Plc, Heineken UK Ltds, SABMiller Plc, Carlton & United Breweries Limited and The Boston Beer Company Inc. are a few among other leading producers of cider in the world.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cider Market

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