The demand within the China condom market has been rising on account of stipulation of strict laws with regards to population control in the country. Several medical research organisations in the country have been promoting the use of contraceptives to control the ever-increasing population in the region, and this factor is projected to propel demand within the Chinese market for condom. China has been at the helm of growth in the field of public health and safety which has played a key role in enhancing the markets for several contraceptive aids. Besides this, statistics relating to the population of China have become a matter of concern for global as well as regional organisations which has also furthered demand within the global condom market. The presence of several entities that are educating and informing people about the advantages and health benefits of using condoms have also given an impetus to the growth of the Chinese condom market. Sexually transmitted diseases such as HIV AIDS have also become rampant across Asia Pacific, majorly due to unawareness and contempt shown by the masses in these regions. Hence, the quest of the Chinese government to reduce incidence of sexually transmitted diseases is also projected to enhance the growth prospects of the global condom market.
Transparency Market Research (TMR) predicts that the Chinese condom market would expand at a stellar CAGR of 12% over the period between 2016 and 2024. Furthermore, the market for condom in China is projected to accumulate revenues worth US$5.04 bn by 2024, elevating up from a value of US$1.84 bn in 2015. The report on the Chinese market for condom has enunciated a number of factors that have aided market growth in recent times.
Latex-based Condoms to Attract Commendable Demand
The market for condoms in China can be segmented on the basis of material type, end-use, product type, and region. On the basis of marital type, the demand for latex-based condoms is expected to keep rising on account of the high shielding capacity of the latex which offers better contraception. Furthermore, the manufacture of latex-based condoms is easier as against leather or polyurethane condoms. Besides this, the Comfort offered by latex-based condoms also acts as a key driver of demand within the regional market. On the basis of product type, flavoured conforms have attracted the highest demand amongst all other products in this segment. This trend can be attributed to the successful marketing strategies of companies in promoting flavoured condoms.
End of One-Child Policy affects Market Growth
When the Chinese government put an end to the infamous one-child policy of the country, the manufacturers of condoms became apprehensive of tumultuous times ahead. The end of the policy has indeed affected several regional markets for condom across China and has placed a negative toll on the growth of the market players. It is projected that the companies selling condoms would resort to the use of effective marketing strategies in order to enhance their growth prospects in the years to come.
Some of the key players in the China condom market are Karex Industries Sdn Bhd, HLL Life Care Ltd., Ansell Ltd., and The Female Health Company Ltd.
The condom industry in China is expected to witness significant growth owing to the rising average income of consumers and the demand for a better quality of life. China is a huge market for international condom manufacturers and brand enterprises. In addition, emphasis on public education about the use of condoms in preventing HIV and other known sexually transmitted diseases (STD’s) is an imperative part of government supported efforts to stop AIDS in China. The country’s plan to control, treat, and prevent HIV/AIDS for the period 2011 to 2015 estimates that approximate 90% of the key population is at higher risk, and 85% of urban residents aged between 15 to 60, and 80% of rural residents of the same group should be made aware about sexually transmitted diseases (STD’s) and HIV by 2015. In order to implement this plan, the government has planned on providing condoms or condom vending machines in 90% of hotels and other unspecified public areas by 2015. Endorsement by popular celebrities about prevention of AIDS by using condoms is another effective method to educate the masses about safe sex.
Moreover, female condoms are used as a contraceptive and as a preventive measure against sexually transmitted diseases. According to the Centre for Young Women’s Health (CYWH) which is a partnership between the Division of Adolescent/Young Adult Medicine and the Division of Gynaecology at Boston Children’s Hospital, the accuracy of a female condom is almost 95% if used properly. These products are also effective in preventing Sexually Transmitted Infections (STIs). Their effectiveness as contraception and as a barrier for the entry of STI causing pathogens, coupled with female and active responsibility linked with female condoms for preventing pregnancy are some of the factors encouraging women to use female condoms.
Further, a Chinese company “Dahua Medical Apparatus Company”producing female condoms has been approved by the World Health Organization (WHO) and the United Nations Population Fund for global distribution as another effective and safe form of contraception. Female condoms in China are on the government’s purchase list and they are usually distributed by local family planning groups. Although market for female condoms is on the lower side, the demand is rising at a steady pace. Consumer preference for female condoms has shown a positive impact on the condoms market in China.
In addition, strengthening economic conditions in China has led to an increase in the average income of consumers and that in turn has resulted in aspiration for a better quality of lifestyle among the residents of China. This factor has in turn fuelled the demand for condoms among the Chinese population, and the demand is only expected to go up in terms of quality and quantity. Therefore, China is considerable an attractive market for brand enterprises and international condom manufacturers.
Polyurethane, polyisoprene, lamb skin and pu leather are some of the materials that are majorly used to manufacture condoms. PU leather accounted for the lowest market share among the material types of condoms accounting for less than 5% of the total condom market in China. Condoms are very sensitive to high temperature and can melt if exposed to direct sunlight or a direct heat source and they should not be carried around in a wallet which is placed next to the body. They should be stored at a room temperature, usually between 55 degrees and 80 degrees Fahrenheit.
The key players operating in the China condom market are, Reckitt Benckiser Group Plc England, U.K.), Ansell Ltd (Richmond, Australia), Karex Industries Sdn. Bhd (Johor, Malaysia), The Female Health Company Ltd. (Illinois, The U.S.), Church & Dwight Co. Inc. (Erwing, The U.S.), HLL Life Care Ltd. (Thiruvananthapuram, India.), Thai Nippon rubber Industru Co. Ltd (Sathon, Bangkok), Fuji Latex Co. Ltd (Tokyo, Japan), Geaphic Armor LLC (Florida, U.S.) and Sagami Rubber Industries. (Atsugi, Japan) among others.
The Asia Pacific and Latin America sugar confectionery market can be segmented as follows;-
China Condom Market, by Material
- PU Leather
- Lamb Intestine
China Condom Market, by End Use
- Male Condoms
- Female Condoms
China Condom Market, by Product Type
- Flavoured Condoms
- Studded Condoms
- Edible Condoms
- Warming Condoms
- Coloured Condoms