China Condom Market: Snapshot
The China market for condoms has registered a strong growth trajectory in the past two decades. The government’s role in endorsing condoms as a safety measure post 2002 as compared to the earlier stand on endorsing condoms mostly as a hygiene concept has worked in favor of the market. This is evident from the tenfold rise in the yearly output of condoms in the country over the period between 1995 and 2015. The overall consumption of a variety of condoms has also significantly increased in China in the past few years, primarily owing to the active role of government bodies in educating masses about the use of condoms for preventing HIV and other sexually transmitted diseases.
In 2015, however, the announcement of the country bringing an end to the one child policy has resulted in a sizeable reduction in the country’s overall annual consumption of condoms. A massive dip in shares of condom manufacturers’ revenues from countrywide sales of condoms was also observed by the end of 2015. Nevertheless, TMR analysis suggests that the awareness about condom’s role in preventing the risk of health complications will be a higher-impact trend than that of lessened use of condoms for the purpose of pregnancy prevention.
TMR states that the China condom market will expand at a healthy pace of over 12% over the period between 2016 and 2024 in terms of revenue. The market, which had a valuation of US$1.84 bn in 2015, is expected to rise to US$5.04 bn by 2024 at this rate.
Low Costs and Perception of Higher Safety Working in Favor of Latex Condoms
Of the vast variety of materials used for manufacturing condoms, latex seems to be the most preferred choice among manufacturers. Consumers have shown the highest inclination to latex condoms, with the segment accounting for over 50% share in the market’s overall revenues in 2015. In terms of volume, latex condoms accounted for over 60% share in the overall market in terms of available product varieties in the same year.
The low costs of latex condoms combined with their promise of high level of protection and easy customization with the use of flavors, colors, and warming lubricants have worked well in the favor of this segment. In the next few years as well, latex condoms will constitute the largest share in the overall market in terms of revenue as well as volume by 2024. Concerns regarding certain allergic reactions resulting from latex condoms will have little impact on their appeal.
Warming Condoms Contribute Substantial Share of Revenue to Overall Market Compared to Other Product Varieties
Product verities such as flavored condoms, studded condoms, edible condoms, warming condoms, colored condoms, glow in the dark condoms, and pleasure domed condoms come under the purview of the China condoms market. Of these the segment of warming condoms presently leads the China condoms market in terms of both volume and revenue share, accounting for over 27% and 31% of the market in terms of revenue and volume, respectively, in 2015.
The segment is only slightly ahead of the studded condoms segment, which accounted for a revenue share of over 25% and a volume share of over 28% of the overall market in 2015. Over the period between 2016 and 2024, the segment of warming condoms is expected to remain the dominant contributor to the China condom’s market’s overall revenues, rising from a valuation of US$0.50 bn to US$ 1.40 bn by 2024.
In the highly consolidated China condom market, some of the key vendors are Reckitt Benckiser Group Plc., Karex Industries Sdn Bhd, Ansell Ltd., HLL Life Care Ltd., The Female Health Company Ltd., Sagami Rubber Industries, Thai Nippon rubber Industry Co. Ltd, Fuji Latex Co. Ltd., and Church & Dwight Co. Inc.
The condom industry in China is expected to witness significant growth owing to the rising average income of consumers and the demand for a better quality of life. China is a huge market for international condom manufacturers and brand enterprises. In addition, emphasis on public education about the use of condoms in preventing HIV and other known sexually transmitted diseases (STD’s) is an imperative part of government supported efforts to stop AIDS in China. The country’s plan to control, treat, and prevent HIV/AIDS for the period 2011 to 2015 estimates that approximate 90% of the key population is at higher risk, and 85% of urban residents aged between 15 to 60, and 80% of rural residents of the same group should be made aware about sexually transmitted diseases (STD’s) and HIV by 2015. In order to implement this plan, the government has planned on providing condoms or condom vending machines in 90% of hotels and other unspecified public areas by 2015. Endorsement by popular celebrities about prevention of AIDS by using condoms is another effective method to educate the masses about safe sex.
Moreover, female condoms are used as a contraceptive and as a preventive measure against sexually transmitted diseases. According to the Centre for Young Women’s Health (CYWH) which is a partnership between the Division of Adolescent/Young Adult Medicine and the Division of Gynaecology at Boston Children’s Hospital, the accuracy of a female condom is almost 95% if used properly. These products are also effective in preventing Sexually Transmitted Infections (STIs). Their effectiveness as contraception and as a barrier for the entry of STI causing pathogens, coupled with female and active responsibility linked with female condoms for preventing pregnancy are some of the factors encouraging women to use female condoms.
Further, a Chinese company “Dahua Medical Apparatus Company”producing female condoms has been approved by the World Health Organization (WHO) and the United Nations Population Fund for global distribution as another effective and safe form of contraception. Female condoms in China are on the government’s purchase list and they are usually distributed by local family planning groups. Although market for female condoms is on the lower side, the demand is rising at a steady pace. Consumer preference for female condoms has shown a positive impact on the condoms market in China.
In addition, strengthening economic conditions in China has led to an increase in the average income of consumers and that in turn has resulted in aspiration for a better quality of lifestyle among the residents of China. This factor has in turn fuelled the demand for condoms among the Chinese population, and the demand is only expected to go up in terms of quality and quantity. Therefore, China is considerable an attractive market for brand enterprises and international condom manufacturers.
Polyurethane, polyisoprene, lamb skin and pu leather are some of the materials that are majorly used to manufacture condoms. PU leather accounted for the lowest market share among the material types of condoms accounting for less than 5% of the total condom market in China. Condoms are very sensitive to high temperature and can melt if exposed to direct sunlight or a direct heat source and they should not be carried around in a wallet which is placed next to the body. They should be stored at a room temperature, usually between 55 degrees and 80 degrees Fahrenheit.
The key players operating in the China condom market are, Reckitt Benckiser Group Plc England, U.K.), Ansell Ltd (Richmond, Australia), Karex Industries Sdn. Bhd (Johor, Malaysia), The Female Health Company Ltd. (Illinois, The U.S.), Church & Dwight Co. Inc. (Erwing, The U.S.), HLL Life Care Ltd. (Thiruvananthapuram, India.), Thai Nippon rubber Industru Co. Ltd (Sathon, Bangkok), Fuji Latex Co. Ltd (Tokyo, Japan), Geaphic Armor LLC (Florida, U.S.) and Sagami Rubber Industries. (Atsugi, Japan) among others.
The Asia Pacific and Latin America sugar confectionery market can be segmented as follows;-
China Condom Market, by Material
- PU Leather
- Lamb Intestine
China Condom Market, by End Use
- Male Condoms
- Female Condoms
China Condom Market, by Product Type
- Flavoured Condoms
- Studded Condoms
- Edible Condoms
- Warming Condoms
- Coloured Condoms