Most of the low to medium income, developing nations are many times deprived of medical and other healthcare facilities, due to several reasons such as distance between the patient and healthcare service providers and others. Researchers have devised an important solution to this by creating medical diagnostic applications that are really small and can fit into the objects that people are already using in their day to day life. Cell phones were identified as one such object that can bring the hospital to the door or in the hand of the patient. Some of the emerging cell phone-enabled diagnostics include, cell-phone lensfree microscope, cell-phone based imaging using microchip ELISA, mobile phone based clinical microscopy, cell-phone based platform as a biomedical device and telemedicine tools using mobile phone cameras along with paper microfluidics. Some of the examples of these cell phone-based diagnostic tests applications are Roche's Accu-ChekA Glucose Buddy, which is an iPhone application and Arkray's Smart e-SMBG, which is an android application. Tests for sexually transmitted diseases and many other infectious diseases are in huge demand worldwide, which are in their developmental stages at different universities and companies. The cell phone-enabled diagnostics market can be classified into five major segments, namely, cell phone-enabled diagnostics for diabetes, cell phone-enabled rapid immunoassays, cell-phone enabled microscopy, and cell phone-enabled molecular tests.
Major driving factors for the growth of this market include, technological advancements in diagnostic testing techniques, increasing number of applications of cell phone-based diagnostics, and rising awareness and demand for various cell phone-based technologies. Recent technological advancements have made researchers to think and develop cell phone-based applications that can help in different diagnostic tests. At present, cell phone based diagnostic tests are available for diabetes, histology, hematology, immunoassays and others, which will help grow this market. Rising number of applications of these cell phone-based diagnostics will further boost this market’s growth. Major objective of developing these cell phone-based diagnostics was to reach the underserved population of the world that is mainly located in low to medium income, developing nations. Thus, increasing awareness about such applications along with increasing trend of using smartphones will create more demand for such diagnostics; in turn will contribute towards the growth of this market. However, the cell phone-based diagnostics is still at its nascent stage both in developed as well as developing economies. Future growth will depend both on smartphone industry as well as type of applications for different diagnostic tests installed and utilized by its users worldwide.
Geographically, North America dominates the cell phone-based diagnostics market with highest market share followed by the European market. Major factors responsible for the growth of this market in these regions are high awareness and demand for advanced and point of care diagnostics, high usage of smartphones as well as smartphone based applications in these regions and early availability of newly launched diagnostic applications in these regions. However, other emerging nations located in regions like Asia-Pacific, LATAM and Middle East are expected to grow at a fast pace in near future due to increasing number of smartphone users in most of the developing regions and huge unmet needs of the population present in these regions. Ease of use as well as easy reach in rural areas of these regions of cell phone-based diagnostics will also drive this market’s growth in future. Some of the major players operating in this market are AgaMatrix, Inc., Alere, Inc., ARUP Laboratories, BIO-key International, Inc., CellScope, Inc., Genomic Health, Inc., GenPrime, Inc., GlySens Incorporated, HolGenTech, Inc., Leica Microsystems, Lifescan, Inc., Medtronic, Inc., Oasis Scientific, Inc., QIAGEN and TelCare, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.