Cardiovascular OCT Imaging Market: Overview

Over the past two decades, clinical relevance of optical coherence tomography (OCT) has increased markedly as a non-invasive imaging modality for characterizing cardiac tissue structure. Clinicians and interventional cardiologists have been using OCT as an advanced real-time imaging tool for therapeutic interventions that may arise as a result of cardiac tissue structure changes. The drive for cardiovascular OCT imaging market has stemmed and subsequently gained growth momentum on back of the advances in medical imaging technologies for cardiovascular diseases. Cardiovascular OCT imaging has been used extensively in maintenance of arrhythmias and in improving the rate of transplantation success in heart diseases.

The cardiovascular OCT imaging market has gained impetus from progress in optical catheter development and its functional importance in the therapies of the heart.  

Some of the key applications of OCT imaging are atherosclerotic plaque assessment, PCI guide and optimization, and monitoring of radiofrequency ablation (RFA) lesion formation.

Cardiovascular OCT Imaging Market: Key Trends

The growing mortality and morbidity of cardiovascular diseases is a key trend bolstering strides in the cardiovascular OCT imaging market. Growing problems of the heart due to abnormalities of the myocardium lead to sudden cardiac arrest, thereby propelling the need for high-resolution, real time imaging modality. Thus, focus of the healthcare system on reducing the risk factor of cardiac arrest is boosting the prospect of the cardiovascular OCT imaging market.

The role of OCT in improving the outcomes in managing symptomatic coronary artery disease has increased over the years. The growing role of OCT in coronary intervention has provided a large undercurrent to the expansion of the cardiovascular OCT imaging market.

Growing indications for implantable cardioverter defibrillators in heart patients has positively driven demand in the cardiovascular OCT imaging market. Advances in the medical imaging modality has also boosted imaging and quantification of myofiber structure not only in humans but also in small animal models such as mouse and rabbit models. Thus, growing utility of OCT in biomedical research is creating new revenue potential in the cardiovascular OCT imaging market.  Advent of automated algorithms has allowed radiologists in obtaining more physiological data from OCT images.

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Cardiovascular OCT Imaging Market: Competitive Analysis and Key Developments

The cardiovascular OCT imaging market has seen considerable interest among industry players and researchers in achieving a cost-effective cardiovascular imaging. This is especially notable in stable coronary heart diseases. In recent years, numerous research and clinical trials have taken place that critically look at the role of OCT in this regard. A case in point is coronary heart disease trials in the U.K. in 2020.

Healthcare systems in developed nations have also been leaning on reducing the widening gap in vascular heart disease treatment. This has also nudged top medical device makers of the world to bring advancement in OCT, thereby opening new prospects in the cardiovascular OCT imaging market.  For instance, the use of OCT in percutaneous coronary intervention (PCI) workflows has helped boost patient outcomes, concur physicians and patients.

Cardiovascular OCT Imaging Market: Regional Assessment

North America is a leading regional market. The prospect has been fueled over the past two decades has been driven by considerable body of research in imaging modalities to improve outcomes in coronary heart diseases.

In the meanwhile, Asia Pacific economies have emerged as the next hotbed of opportunities. Globally prominent players such as Abbott have been increasing eyeing opportunities in the regional market. Such companies have been working relentlessly in maximizing value to physicians’ team involved in cardiovascular care. The growth of this market has been increasingly supported by private and public organizations stressing on improving the medical infrastructure to reduce the mortality of coronary heart diseases. The focus on personalized care in cardiovascular diseases has been a key growth parameter of all top regional markets.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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