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Global Car Rental Market: An Overview:

Domestic and international travelers are increasing as travelling gains prominence over the last few years. The trend is set to continue into the forecast period of 2016 to 2024. Transparency Market Research notes that there is a growing demand for reliable and quality travel services as a result. It is creating growth opportunities for global car rental market players over the period. Additionally, it notes that a robust compound annual growth rate will be noted in the global car rental market, which will add to valuation in a significant manner.

Some of the notable trends, driver, developments that are shaping the future of the global car rental market over the aforementioned assessment period include the following:

  • Players are highly focused on improving the size of their fleet to cater to growing demand. The demand-supply gap is therefore providing good opportunities for players. Technology is also being used to improve consumer experience. These include use of GPS, advanced music systems, connecting devices, and so on. This is paving way for notable growth in the global car rental market over the forecast period.
  • Collaborations are being noted in the global car rental market with an aim to improve the size of market share gained. These also lead to consolidated market position. Premier group and Enterprise Rent-a-car collaborated in the year of 2019 in order to improve portfolio and hold on the market. It is pertinent to note here that in the year 2018, the latter collaborated with Delaware for on-demand campus transportation.
  • Technological advancement also holds key. New mobility app was launched by Sixt SE in the March of the year 2019. This acts as an enabling element in access to services such as cab hailing, sharing, and renting. In 2018, Hertz Fast Lane, an online platform, was launched by Hertz Corporation in collaboration with CLEAR.

Car Rental Market: Snapshot 

The global car rental market is driven by the growing number of inbound and domestic travelers. The increasing number of air travelers is also positively impacting the growth of this market. Travelers across the globe are demanding high quality and reliable travel services for their tours. Leading car rental service providers are offering quality services and promoting their brands at airports and this is helping customers to adopt their services. Players in the market are concentrating on broadening their fleet size by including technical gadgets. Gadgets such as GPS and music systems are being used increasingly for profitability. This is expected to intensify the competition among players in the years to come. 

However, the fluctuation of oil price will restrict the growth of this market. The growing price of petrol and gasoline will affect the consumer spending level and this expected to act as a challenge. On a positive note however, the rise in GDP levels and increasing disposable income of consumers will have a positive influence on the market. 

car rental market

North America to Lead in Car Rental Market 

North America accounted for 30% of the market in 2015. In 2015, the North American market was worth US$26.40 bn.  The Hertz Corp., Avis Budget Group Inc., and Enterprise Rent A Car are key companies from the U.S. and Canada. The European market for car rentals will also witness high growth during the coming years. France is expected to be a leading contributor to the European car rental market. Europe is expected to be the second lucrative regional market in the car rental market. The strengthening position of the medical tourism industry will drive the Asia Pacific market for car rentals during the period from 2016 to 2024. 

Airport Transport Segment to Lead in Car Rental Market 

On the basis of category, the global car rental market is segmented into local usage, airport transport, and outstation. Of these, the airport transport segment is anticipated to contribute the most to the growth of the car rental market. The increase in the number of air travelers and increasing industrialization will push the growth of this segment in the years to come. The local usage segment will trail the airport transport segment. The high increase in the demand and adoption of cab sharing and car pool services will drive the car rental services for local usage. 

Information Technology to Make Car Bookings Easier 

The penetration of information technology in the car rental industry has made car bookings and car reservations much simpler, reliable, easier, and safer and thus, customers are increasingly adopting these services. Stringent emissions standards by governments across countries will hamper the growth of this market. The increasing number of warnings by The International Energy Agency regarding the rising emissions of carbon dioxide will restrict the growth of this market in the years to come. International meetings and agreements are demanding mature economies and emerging nations to reduce carbon emissions. Thus, green movement has become a trend that is becoming popular. Leading companies are thus, adopting green car rentals.

Technology Acts as Key Lever of Extracting Consumer Value for Car Rental Value Companies

Transportation services are increasingly embracing technologies that boosts consumer convenience. The drive for offering personalized transportation by car rental market players is accelerated by technological advances. The ecosystem is seemingly consolidated with car rental agencies, owners, fleet managers, and customers or end users being integrated on a common platform by technology. The rapid pace of urbanization has also brought transportation industry players to focus on expanding rental services that tend to reduce the shooting pollution levels. The fact that in recent years, urban consumers looking for convenience and luxury has looked toward car rental services market for fulfilling their needs. The proliferation of apps and the attractive offers these agencies have for the prospective consumers is driving new values in the car rental market. . The trend has been fueled by self-drive car rental companies expanding their operations.

Over the last few months, Covid-19 pandemic posed several challenges for transportation and tourism due to stringent stay-at-home norms that were imposed by governments in several economies. The repercussions were felt in the high market volatility, which severely disrupted the tourism ecosystem—the backbone of car rental services the car rental market was affected by the pandemic on numerous counts, most notably loss of market share of top stakeholders. Notable companies who suffered are Hertz, Europcar, Uber, Lyft, and Avis. Nonetheless, as tourism is quick to respond to pandemic with health and safety protocols. Such initiatives by car rental rentals services are likely to inspire consumer confidence. Evidently, they are keen on making passengers safe against the novel Coronavirus virus. This will spur the growth of the car rental market.

The car rental market is also expected to see new horizon as tourism industry players gear toward adopting frameworks that will enable them manage disaster-related market shocks in a better way. Two factors will impede the pace at which this will be done undoubtedly. The cost-containment measures being adopted by worldwide tourism sector and still-lacking consumer confidence in some of the major economies. However, the car rental industry will emerge faster on the back of governments’ norms favoring tourism.

Global Car Rental Market: Overview 

Car rental has emerged to be one of the most prominent services operating in the urban transport sector.Rising demand for car sharing, growth of megacities and increase in the number of business travelers are some of the crucial reasons which will lead to a huge growth in the car rental industry. The leading car rental companies operating in the global market such as, Avis Budget Group, Inc., The Hertz Corporation and The Sixt Rent, have been adding cars to their existing fleet which have advanced telematics and navigation solutions. The market is highly competitive with several international and regional companies operating in the market. A car rental company rents and leases vehicles for a particular period of time for a specified amount of fees. The time can range from a few hours to a few months. Car rental companies are also accompanied by websites for allowing online reservations which are hassle-free and convenient compared to traditional reservation methods. 

The car rental industry is majorly driven by expansion and growth of the travelling and tourism industry. The globally rising disposable incomes, coupled with  enhanced road infrastructure are the key factors which have boosted the number of leisure and business trips, this in turn will drive the growth trajectories of the global car rental market. In recent years, the car rental industry has witnessed implementation of information technology. The use of internet for arranging trips and online reservations is becoming increasingly prevalent. 

The advent of information technology in this industry has made the entire procedures of booking and reserving trips quicker, safer and easier and reliable for the customers.However, tighteningof emission standards and volatility of crude oil prices is expected to have moderate negative impact on the car rental industry.The International Energy agency has constantly warned about the increase in carbon dioxide emissions over the years. Many international meetings and agreements have demanded both the emerging and mature economies to cut down emissions significantly. Thus, this factor creates the need for green energy generation, in order to reduce carbon dioxide emissions and overall environmental pollution. As a result, leading companies, such as Enterprise Rent-A-Car, have adopted green car rentals. Other players are also aiming to adopting the same soon. 

Global Car Rental Market: Segmentation 

The global car rental market report segments the market on the basis of geography as North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and Latin America, and these have been estimated in terms of revenue (USD billion). The report also segments the market based on the types of cars, which include luxury cars, executive cars, economy cars, SUV’s and MUV’s. The global car rental market is further segregated on the basis of category into local usage, airport, outstation, and others (self-drive, event transportation, employee transportation solutions). All these segments have also been estimated on the basis of geography in terms of revenue (USD billion). 

For a more detailed understanding of the market, a supply chain analysis along with Porter’s Five Forces analysis has been given. These two analysis will give a brief idea about the intensity of competition present in the market. Additionally, our study also provides a market attractiveness analysis, where the car type segment has been analyzed based on their market scope, general attractiveness and growth rate. 

Global Car Rental Market: Competitive Analysis 

The report provides company market share analysis of various industry participants. The company profiles are inclusive of the company overview, financial overview, business strategies, SWOT analysis, and recent developments in the field of car rental. Some of the major market participants profiled in this report include Enterprise Rent-A-Car, The Hertz Corporation, Avis Budget Group, Inc., EuropCar and Sixt among others. 

The global car rental market has been segmented as follows: 

By Car Type

  • Luxury Cars
  • Executive Cars
  • Economy Cars
  • SUVs
  • MUVS 

By Category

  • Local Usage
  • Airport Transport
  • Outstation
  • Others 

By Geography

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • U.A.E
    • South Africa
    • Rest of Middle-East and Africa
  • Latin America
    • Brazil
    • Rest of Latin America
    • Rest of Latin America

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