Car Detailing Service: Introduction

  • Car detailing is the process of performing systematic operations and procedures in order to keep the vehicle in the best possible condition. Based on type, car detailing can be segmented into external detailing and internal detailing. Internal car detailing is achieved by the removal of both visible and fine dust particles and contaminants from the vehicle's interior, while external detaining is achieved by polishing the exterior in order to achieve original blemish-free exterior surface finish.

Key Drivers of Car Detailing Market

  • Rise in automobile production and increase in miles driven globally is anticipated to drive the global car detailing market. Miles driven per vehicle are increasing in several countries across Europe. According to the data generated by Enerdata, a program by the European Union, countries such as Austria, France, and Spain have witnessed an increase in distance travelled by cars. Rise in trade activities, globally, has further increased the usage of commercial vehicles. This rise in miles travelled per vehicle exposes the vehicle to high amount of dirt, grit, snow salt, and other such elements that degrade the performance and esthetic appeal of the vehicle, thus increasing the demand for car detailing services. Therefore, a rise in sale of automobiles and miles travelled per vehicles is propelling the car detailing market in Europe.
  • Increase in awareness among people about professional car detailing services is expected to drive the global car detailing market. Car detailing is more than just a cleaning process to enhance the appearance of the vehicle. It is a series of systematic operations performed on vehicles to help extend its life by cleaning external elements such as dirt, sun, harsh winters, which may harm the car’s exterior or interior. The maintenance or restoration of vehicles done professionally keeps them in good condition using proper techniques and use of car detailing tools and products. Therefore, an increase in the demand for cleaning and restoration services for cars is expected to drive the global car detailing market.

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Car Detailing Market: COVID 19 Impact

  • The Corona Pandemic in 2020 affected the car detaining market severely, resulting in sharp decline in terms of market value. The forced temporary shutdown of businesses, production and manufacturing facilities during the pandemic across the globe resulted in a sharp decline in the demand for car detaining services, as people were not allowed to travel outside. However, the car detaining market is expected to recover starting from 2021 and is expected to expand significantly, owing to an increase in the demand for car detailing services among the population.

Car Detailing Market: Restraint

  • High cost of equipment and high investments associated with establishing a car detailing service station to offer car detailing services such as car washing center are anticipated to hinder the global car detailing market
  • Additionally, car detailing service providers use several type of wax, chemicals, and lubricants in order to clean vehicles and retain their smooth exterior, which costs higher. Periodic maintenance of car washing equipment and refilling of chemicals used in car wash are an added expenditure for car detailing service providers. This, in turn, is expected to restrain the global car detailing market.

Europe region to account for major share of car detailing market

  • In terms of region, the global car detailing market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa
  • Europe is estimated to account for a major share of the global car detailing market. Rise in technological advancements in car detailing technologies related to external car cleaning, such as hybrid and touch-free washing technology, advanced water recycling systems for reusing water, low cost innovations as well as increasing trend of consumer vehicle maintenance are prominent factors propelling the car detailing market.
  • High disposable income of the population and openness toward new technologies in Europe are propelling the car detailing market, as more number of people are seeking professional car detailing services. Furthermore, awareness about benefits of car detailing among consumers in countries across Europe, such as increased resale value of the vehicle, is driving the car detailing market in the region.

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Key Players Operating in Car Detailing Market

The global car detailing market is highly concentrated due to the presence of top manufacturers. A few key players operating in the car detailing market are:

  • 3M
  • Car Detailing Systems Inc.
  • CAROLINA PRIDE CAR WASH SYSTEMS AND SOLUTIONS
  • D&S Car Detailing Equipment Company
  • Jangra Chemicals Pvt. Ltd
  • Jopasu System Pvt. Ltd
  • Oasis Car Detailing Systems
  • PECO Car Detailing Systems
  • Ryko Solutions, Inc.
  • Sonax
  • Swiss Vax USA, LLC
  • Tommy Car Detailing Systems
  • Turtle Wax
  • WashTec AG
  • Washworld, Inc.

Global Car Detailing Market: Research Scope

Global Car Detailing Market, by Car Type

  • Mini Vehicles
  • Hatchback
  • Sedan
  • Luxury Vehicles
  • Utility Vehicles

Global Car Detailing Market, by Type

  • External Car Detailing
    • Car Wash
    • Car Paint
    • Car Wax
    • Tire Dressing
    • Others
  • Internal Car Detailing
    • Leather Conditioning
    • Vacuum Cleaning
    • Sanitizing
    • Others

Global Car Detailing Market, by Application Type

  • Pressure Washing
  • Foam Washing
  • Dusting
  • Tire/Wheel Cleaning
  • Paint Cleaning
  • Polishing
  • Others

Global Car Detailing Market, by Product Type

  • Brush
  • Foam Gun
  • Duster
  • Others

Global Car Detailing Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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