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Hearing aid is a small device used by a hearing-impaired person to amplify sound in order to capture it through an ear. Initially, ear devices were designed to gather sound energy in order to pass it into the ear canal. Modern devices are made of computerized electroacoustic systems that help to transform sound in a more intelligible and comfortable way. Audiologists play a vital role in configuring these devices in order to match the frequency with the physical features and lifestyle of the wearer. Hearing aid is not a solution for correction of hearing loss, rather to make the sound accessible to the ear. Various types of hearing instruments are available in different sizes, power, and circuitry.

In terms of type of hearing loss, the canal hearing aids market has been segmented into sensorineural hearing loss and conductive hearing loss. The sensorineural hearing loss segment is expected to grow at significant pace than the conductive hearing loss segment. Sensorineural hearing loss may result in missing or damage of sensory cells in the cochlea. With the help of hearing aids or implants, mild to severe sensorineural hearing loss can be rectified. Based on product type, the market has been categorized into in-the-canal, completely-in-canal, and invisible-in-canal. In terms of end-user, the canal hearing aids market has been segmented into adult canal hearing aids and pediatric canal hearing aids. High incidence of hearing loss due to noise pollution level and rising geriatric population fuel the growth of the market. Shortage of technical audiologists or hearing instrument specialists is restraining the global market. Several companies are developing devices that can be embedded in the ear and are not visible to reduce/prevent the social disgrace associated with such devices. Technological advancement and innovative connectivity features in devices help users have a better quality of life. Furthermore, introduction of digital signal processing devices, reduction in noise devices, and enhancement of speech features are expected to fuel the growth of the market.

The oldest strata above 85 years is becoming the fastest growing segment of the population in a majority of countries. This segment would constitute approximately 8% of the world’s population aged 65 and above, and the share is 12% in developed countries. This geriatric population is slated to grow at an exponential rate in two of the most populous countries globally — India and China. According to the statistics released by the World Population Prospects: the 2012 Revision (United Nations, Department of Economic and Social Affairs), the age group above 80 years, also referred as ‘oldest old’ in the report, was nearly 14% and is expected to increase to 19% by 2050. On the other hand, the population rise in under 65 age group is likely to be a mere 22%. Hence, rising geriatric population is likely to propel the global canal hearing aids market in the next few years.

In terms of region, the market in Europe is expected to expand at the highest growth rate, followed by North America. Rapid rise in geriatric population, growing incidence/increasing prevalence of hearing loss, and high purchasing power of patients is projected to augment the market in the region. Asia Pacific is expected to emerge as the fastest growing market. Developing countries in Asia Pacific such as India and China present significant expansion opportunities. Large patient pool, increasing geriatric population, and rising noise pollution drive the market in these countries. Increase in hearing-related problems, increasing awareness among patients about deafness, and expanding health care infrastructure are factors likely to boost the growth of the market in Latin America.

Cochlear Limited, GN Store Nord A/S, MED-EL, SeboTek Hearing Systems, LLC, Sivantos Pte. Ltd., Sonova, Starkey Hearing Technologies, Inc., Widex, William Demant Holding A/S, and Zounds Hearing, Inc. are the major players operating in the canal hearing aids market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Canal Hearing Aids Market

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