Global Breastfeeding Accessories Market: Snapshot

An array of breastfeeding accessories and tools promise to make the life on nursing mothers more easy and newborn care less of a hassle. Various hurdles notably occupational, economical, and health factors reduce the intake of some breast milk for infants.

The health care industry in developed as well as developing regions have been reiterating on the nutritional significance of breastfeeding, providing an impetus to the growth of the breastfeeding accessories market. The CDC in the U.S. has formulated ways to increase the proportion of infants who are partially or exclusively breastfed until at least six months. Achieving the goal has not been easy, since a growing numbers of mothers get back to work or enter full employment few months after delivery. Another common factor that plays a role in breastfeeding outcomes is the health of the lactating mothers. Doulas and lactation consultants encourage proper storage of breast milk so the baby can have it when it needs. All these aspects have shaped the contours of the breastfeeding accessories market.

Key product types in the breastfeeding accessories market are breast pumps, breast milk bottles, breast shells, and breast feeding pillow. Of these, the use of breast milk bottles are gaining popularity in the market. Further, rising use of breast pumps has catalyzed the demand for breast milk bottles.

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Global Breastfeeding Accessories Market: Growth Dynamics

Growing cases of low breast milk production after delivery is one of the key aspects propelling the need for breastfeeding accessories in hospitals. The awareness regarding these accessories has been growing in populations in developing economies, thereby catalyzing the demands in the breastfeeding accessories market. Further, growing discretionary spending by working mothers to make their post-delivery period more comfortable while being able to nurse the baby has made a positive bearing on the market’s growth.

Advances made in health care infrastructures in developing world are boosting the breastfeeding accessories market. The growing trend of shunning breast milk substitutes in recent years has bolstered the demand. The trend has been gathering steam on the back of efforts by International Code of Marketing of Breast-milk Substitutes to promote breastfeeding. Growing numbers of lactating mothers who return to full-time employment in emerging economies has boosted the application of these accessories.

Global Breast Feeding Accessories Market: Notable Developments

Companies seeking to tap into the potential of the breastfeeding accessories market are trying to address the needs of mothers who are becoming smarter and more informed by the day. They are striving to give lactating mothers more options than to just being hooked to a place in office or lactation rooms. A few manufacturers have come out with portable and electric devices. Some of the most attractive product developments in the breastfeeding accessories market have been in breast pumps.

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A case in point is portable and battery-powered breast pumps. Few companies are adding an array of customizable features to attract mothers. Adding apps to these devices make them more helpful. These makers of breastfeeding accessories are also trying to promote ‘pumping-on-the-go’. They are also aiming to enhance the flexibility of the system.

Companies that seek prominent stakes in the global breastfeeding accessories market are:

  • Medline Industries Inc.
  • Handi-Craft Company
  • Nuby USA
  • Ameda
  • Koninklijke Philips N.V.

Global Breastfeeding Accessories Market: Regional Assessment

On the regional front, the Americas and Europe are prominent regions in the breastfeeding accessories market. The rapid growth in these regional markets has come from growing awareness among nursing mothers to improve the breastfeeding outcomes. Aggressive marketing strategies by device makers have also done their bit to promote breastfeeding. On the other hand, the breastfeeding accessories market is witnessing a substantially growing prospect in Asia Pacific and the Middle East and Africa. A part of the demands come from growing numbers of mothers who return to work after the delivery.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Breastfeeding Accessories Market

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