Breast imaging is a technique used to identify breast cancer. Breast imaging has been the innovative technique in radiology since the introduction of BI-RADS more than 20 years ago. Breast imaging are carried out by different imaging equipments, such as ultrasound equipment, mammography equipment, MRI equipment etc. Imaging equipments are different from each other based on different imaging technique. Mammography is the most accurate method in evaluating the entire breast. Mammography can detect lumps that are too small to be felt by doctor, as well as abnormal calcifications. Breast MRI is an advanced, noninvasive means of evaluating breast tissue uses powerful magnetic fields and advanced computer technology to produce specific images of the breast. Now a days all modern breast centers are dependent on two primary forms of anatomical breast imaging such as, x-ray mammography and ultrasound. Breast cancer occurs due to several factors such as, increasing age, exposure to radiation, obesity, alcohol consumption, family history etc. According to the World Health Organization, breast cancer is the most common cancer among women worldwide.
Factors such as growing government funding for breast cancer treatment, rising incidence of breast cancer globally, growing awareness about breast cancer, rising geriatric population, a rising standard of living are the key fueling factors for breast imaging equipment market. The month of October is marked as a Breast Cancer Awareness month worldwide by World Health Organization to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. Breast cancer occurs frequently in industrialized countries with western lifestyles but it is expected to grow at a higher rate in developing countries in near future. According to Siemens Medical Solutions USA, Inc., by 2018, the total number of women worldwide who qualify for breast cancer screening could reach around 250 million. New product launch, technological advancements in breast imaging modalities are another accelerating factors for global breast imaging equipment market. On the other hand high installation cost for breast imaging equipments and barely service affordability in developing countries may hinder the breast imaging equipment market growth.
The breast imaging equipment market has been segmented by imaging type, by technology, end users, and geography. In terms of imaging type, the breast imaging equipment market is classified into mammography, ultrasound, magnetic resonance imaging (MRI) and others. In terms of technology breast imaging equipment market is classifies into ionizing technology and non-ionizing technology. In terms of end users, the market is classified into hospitals, women’s health center, ambulatory surgery centers and others.
Geographically, the breast imaging equipment market is classified into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
North America dominates the breast imaging equipment market due to early adoption for disease diagnosis, technological advancement, large number of patient population due to unhealthy life style, developed economy etc. According to National Breast Cancer Foundation, Inc., each year it is estimated that over 252,710 women in the United States will be diagnosed with breast cancer and more than 40,500 will die. Factors such as increasing research & development for breast cancer, increasing alcohol consumption among European women population results in Europe as the second largest market for Breast Imaging Equipment. The market in the Asia Pacific region is expected to expand at a higher rate due to developing healthcare expenditure, government initiatives, increasing medical tourism, growing awareness among people etc.
Major players operating in this market include Siemens Healthineers, General Electric Company, Fujifilm Holdings Corporation, Hologic, Inc., Dilon Technologies, Inc., and Samsung Medison Co., Ltd. among other significant players worldwide.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.