Bone Bone-anchored hearing aids are surgically implantable devices designed to treat hearing loss. This device works by transmitting the sound received through bone conduction to the nerve fibers in the inner ears. The bone-anchored hearing device is a niche segment in the bone-anchored hearing aids market. The bone-anchored hearing device consists of an externally worn receiver and a sound processor. The sound processor resembles a standard behind-the-ear hearing aid, and there is an external abutment that helps the titanium implant to vibrate. It takes approximately 3 to 4 months for the implant to get fused with the living bone, and the process is termed as osseointegration. Once the bone-anchored hearing aid is osseointegrated, the implant conducts sound to the inner ear via the bone. Hence, the sound travels the inner bone without involving the ear canal or the middle ear. The hearing aids were approved by the FDA in 2002 for treating unilateral sensorineural hearing loss.

The growth of the bone-anchored hearing aids market is attributed to the increasing prevalence of hearing loss in children and older population. According to the WHO, annually 360 million individuals are affected with hearing loss, accounting for 5.3% of the total world population. An article published in CDC, stated that during the span of 1997 to 2007, 2 to 3 of 1,000 children, who were born in the U.S., faced hearing loss in one or both ears. Increasing customization in the product has proven beneficial for the users. The customization of hearing devices are done according to the users. For instance, in case of older people, the bone-anchored devices are designed in a way that they help in increasing the quality of digital sound. In addition, increasing demand for aesthetic hearing aids has propelled the growth of the bone-anchored hearing aids market.

The global bone-anchored hearing aids market is segmented according to raw material, end-user, and geography. In terms of material, the global market is segmented into titanium alloy, ceramics composites, and others. In terms of end-user, the market is segmented into hospitals and medical centers. According to geography, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Globally, North America dominates the bone-anchored hearing aids market. Since technology is widely used in countries such as the U.S. and Canada, the demand for bone-anchored hearing aids is higher in North America. Increased use of medical technology and improved and developed health care are attributed for the market growth in Europe. Increasing health care services and rising patient pool are major drivers for the market growth in Asia Pacific. Hence, Asia Pacific is an emerging market for bone-anchored hearing aids during the forecast period. Rising health care infrastructure and facilities in Latin America are factors which are expected to drive the market growth in the region. Middle East & Africa is a slow growing market due to slow growth of economy in the countries of the region.

Major players operating in the bone-anchored hearing aids market are AUDITDATA, Cochlear Limited, GN ReSound, MED-EL Medical Electronics, Natus Medical Incorporated, Sivantos Group, Sonova Holding AG, Advanced Bionics Corporation, Phonak AG, Starkey Hearing Technologies, Widex, William Demant Holding, Bernafon AG, and Sonic Innovations.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Bone Anchored Hearing Aids Market

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