Body Balm Market: Introduction

A body balm offers ultra-nourishment and long-lasting hydration to the human skin. It forms a protective barrier over the skin, helping to lock in moisture and soothe inflammation and irritation. Body balm is great for those with eczema, psoriasis, dermatitis, and other skin conditions which see a lack of moisture and hydration. A body balm acts as a combination of a body cream and body oil. Body balm consists of nourishing butters and hydrating oils. Few body balms absorb faster in the skin and few take a little longer to work their way into the skin. Body balms differ in texture and formulas. Some body balms are oil based and some are solid. As a general rule, body balm should be warmed for best results.

Key drivers of the body balm market

Increased demand, high disposable income, growth in distribution channels, and new product innovation have contributed significantly to the growth of the body balm market. Increase in population of working women has led to the growth of varieties of skincare products. According to statisticsworld.com, the women population worldwide is 3.905 billion, representing 49.58% of the world’s population. On an average, women use 12 personal care products daily. Growing consumer awareness of body balm and the desire of cosmetics companies to replace synthetic ingredients with natural variants are contributing to the growth of the market globally. Companies are replacing synthetic chemicals with natural ingredients, partly because of consumer demand and partly because of a move toward sustainable raw materials. This trend is described in the CBI trends report on natural ingredients for cosmetics. These factors act as drivers & propels the demand for body balm at the global level.

Improved features creating opportunities in the body balm market

It is reported that more than 3,000 chemicals and compounds are used in the production of creams and lotions used in cosmetics, skin care, personal care, and household cleaning products. The Food & Drug Administration (FDA) does not require manufacturers to disclose all the ingredients in fragrances. Approximately 20% of the ingredients used have been found to be toxic or to cause allergic reactions. Most of the chemicals have never been safety tested. Thus, the emerging trend of body balm products have huge opportunities worldwide to grow and offer natural products to end-users. Body balms are made from natural oils, Shea butter, aloe vera, vegetable glycerin etc., offering natural ingredients in the product. Also, body balm can be used during pregnancy as it helps soften and replenish skin through the stress and stretching of pregnancy. As the world is going organic in various ways, body balms have huge opportunities in the market.

Substitute products a restraint for the body balm market

One of the restraints of body balm is the presence of a substitute, namely, body butter. Body butter offers similar properties as that of body balm. Both balms and butters are so-called “anhydrous” – this means that they do not contain any water. Also, both balms and butters include plenty of vegetables, nuts, and seed oils, alongside other helpful vitamins and minerals that provide helpful boosts to the skin's health and cellular turnover rate. This is a restraint for the body balm market.

Europe the dominant market

The Europe market accounts for highest share in the body balm market in terms of revenue contribution compared to markets in other regions due to increased adoption of body balm by various end-users such as beauty parlors, salons & spas, fashion & entertainment industry, and for personal use, in the region. Shea butter is one of the most important ingredients used in body balms. There is an increasing demand for Shea butter in Europe as this versatile ingredient has a wide range of applications in the cosmetics industry. Increasing disposable income in developing countries, such as India, China, Brazil, and countries in Southeast Asia, has been sustaining growth in these markets.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.

Some of the major companies identified in the body balm market are:

  • La Roche-Posay
  • Sol de Janeiro USA, Inc.
  • Palmer's
  • ‎body glide
  • E.fek.tiv beauty
  • Vaseline

Body Balm Market: Research Scope

Body Balm Market, by Skin Type

  • Oily Skin
  • Combination Skin
  • Dry Skin
  • Others

Body Balm Market, by Price

  • Low
  • Medium
  • High

Body Balm Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Supermarket/Hypermarket
    • Departmental Stores
    • Others

Body Balm Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the body balm market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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