Blueberry Ingredients: Market Outlook

Approximately half of the blueberries produced, are used for processed foods such as concentrates, purees, dried blueberries, and juices. The increasing use of blueberries in food processing industry is thus anticipated to support blueberry ingredients demand. Increasing

Blueberries production in upcoming years has reduced the supply-demand gap. Blueberries contain several phenolic compounds, such as myricetin, quercetin, chlorogenic acid, and kaempferol as well as minerals, vitamins, and anthocyanins adding to the blueberries' antioxidant efficiency. Copper, beta-carotene, folate, choline, vitamins A and E, and manganese are some nutrients also present in blueberries.

Nevertheless, there is still a limited supply of blueberries, which influences market development, particularly in Asia-Pacific and Europe. Increasing demand for frozen blueberry in the frozen dessert and cereal breakfast industries has sparked market growth of blueberries.

Demand for plant-based ingredients and products is on the rise in the food and beverage industries, making the blueberry ingredients market see substantial growth. This is attributable to the growing occurrence of health issues associated with food products and due to rising vegan and flexitarian population. 

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Market Gaining Traction with Snackification Trend

The product launches of food products are shifting to realistic food ingredients rather than economic goods which are not good for health. Blueberry ingredients can be used in different types of food products and mixtures. The intake of protein-rich foods are on the rise among consumers in the global market. Around the same time, health-conscious consumers have reduced their consumption of products high in carbohydrates and sweeteners and high-fat foods. As a result, high intake of fiber and high protein foods has increased, rising demand from the food industry for blueberry ingredients products.

Health-conscious customers prefer food items containing blueberry because blueberries reduce the risk of diabetes, obesity, overall mortality, and heart disease. Blueberries also encourage safe hair and skin, increased strength, and lower body weight, this has created a demand for foods containing blueberry ingredients. Growing demand of blueberry in healthy bars and yogurt is expected to fuel market growth as customers desire these products to a healthier food choice because they are low in fat and contain real bits of fruit and are a rich source of protein and calcium.

Blueberry Ingredients: Market Segmentation

On the basis of nature, the blueberry ingredients can be segmented as:

  • Organic
  • Conventional

On the basis of form, the blueberry ingredients can be segmented as:

  • Slices and Granulates
  • Powder
  • Liquid
  • Paste

On the basis of product type, the blueberry ingredients can be segmented as:

  • Fresh
  • Processed
    • Dried
    • Canned
    • Frozen

On the basis of end-use, the blueberry ingredients market can be segmented as:

  • Food & Beverage Industry
    • Sauces, and Dressings
    • Bakery & Confectionery
    • Snacks, & Savory Products
    • Processed Food
    • Dairy Products
    • Ice Creams
    • Spreads
    • Alcoholic Drinks
    • Non-alcoholic Drinks
    • RTD Beverages
    • Juices, Concentrates, & Puree
    • Others
  • Dietary Supplements
  • Cosmetic and Personal Care
  • Pharmaceuticals
  • Others

On the basis of distribution channel, the blueberry ingredients market can be segmented as:

  • B2B
  • B2C
    • Stored-based Retailing
      • Hypermarkets / Supermarkets
      • Specialty Store
      • Convenience Store
      • Others
    • Online Retail

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Blueberry Ingredients Market: Key Players

The blueberry ingredient market is highly competitive, with many global and local players challenging for market share. Major players such as Sensient Technologies, Agrana Beteiligungs-ag., Futureceuticals and Tianjin Jianfeng Natural Product R&D Co Ltd, hold a significant role on the global blueberry ingredient market. Kellogg, Nestlé, and Danone were the top companies to introduce blueberry-ingredient products.

Blueberry Ingredients Market: Regional Analysis:

Owing to rising demand from the food industry, North America dominated the world market for blueberry ingredients. Canada is one of the world's largest producers of blueberries which is primarily used for freezing and processing. The Asia Pacific and Europe are the second-largest customers of the blueberry ingredients respectively. The rising trend for healthier snacking is boosting blueberry ingredients in the American and European markets. The developed functional products in Japan and the dietary supplement markets have also boosted the demand for blueberry ingredients.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Blueberry Ingredients Market

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