Blueberry Ingredients: Market Outlook

Approximately half of the blueberries produced, are used for processed foods such as concentrates, purees, dried blueberries, and juices. The increasing use of blueberries in food processing industry is thus anticipated to support blueberry ingredients demand. Increasing

Blueberries production in upcoming years has reduced the supply-demand gap. Blueberries contain several phenolic compounds, such as myricetin, quercetin, chlorogenic acid, and kaempferol as well as minerals, vitamins, and anthocyanins adding to the blueberries' antioxidant efficiency. Copper, beta-carotene, folate, choline, vitamins A and E, and manganese are some nutrients also present in blueberries.

Nevertheless, there is still a limited supply of blueberries, which influences market development, particularly in Asia-Pacific and Europe. Increasing demand for frozen blueberry in the frozen dessert and cereal breakfast industries has sparked market growth of blueberries.

Demand for plant-based ingredients and products is on the rise in the food and beverage industries, making the blueberry ingredients market see substantial growth. This is attributable to the growing occurrence of health issues associated with food products and due to rising vegan and flexitarian population. 

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Market Gaining Traction with Snackification Trend

The product launches of food products are shifting to realistic food ingredients rather than economic goods which are not good for health. Blueberry ingredients can be used in different types of food products and mixtures. The intake of protein-rich foods are on the rise among consumers in the global market. Around the same time, health-conscious consumers have reduced their consumption of products high in carbohydrates and sweeteners and high-fat foods. As a result, high intake of fiber and high protein foods has increased, rising demand from the food industry for blueberry ingredients products.

Health-conscious customers prefer food items containing blueberry because blueberries reduce the risk of diabetes, obesity, overall mortality, and heart disease. Blueberries also encourage safe hair and skin, increased strength, and lower body weight, this has created a demand for foods containing blueberry ingredients. Growing demand of blueberry in healthy bars and yogurt is expected to fuel market growth as customers desire these products to a healthier food choice because they are low in fat and contain real bits of fruit and are a rich source of protein and calcium.

Blueberry Ingredients: Market Segmentation

On the basis of nature, the blueberry ingredients can be segmented as:

  • Organic
  • Conventional

On the basis of form, the blueberry ingredients can be segmented as:

  • Slices and Granulates
  • Powder
  • Liquid
  • Paste

On the basis of product type, the blueberry ingredients can be segmented as:

  • Fresh
  • Processed
    • Dried
    • Canned
    • Frozen

On the basis of end-use, the blueberry ingredients market can be segmented as:

  • Food & Beverage Industry
    • Sauces, and Dressings
    • Bakery & Confectionery
    • Snacks, & Savory Products
    • Processed Food
    • Dairy Products
    • Ice Creams
    • Spreads
    • Alcoholic Drinks
    • Non-alcoholic Drinks
    • RTD Beverages
    • Juices, Concentrates, & Puree
    • Others
  • Dietary Supplements
  • Cosmetic and Personal Care
  • Pharmaceuticals
  • Others

On the basis of distribution channel, the blueberry ingredients market can be segmented as:

  • B2B
  • B2C
    • Stored-based Retailing
      • Hypermarkets / Supermarkets
      • Specialty Store
      • Convenience Store
      • Others
    • Online Retail

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Blueberry Ingredients Market: Key Players

The blueberry ingredient market is highly competitive, with many global and local players challenging for market share. Major players such as Sensient Technologies, Agrana Beteiligungs-ag., Futureceuticals and Tianjin Jianfeng Natural Product R&D Co Ltd, hold a significant role on the global blueberry ingredient market. Kellogg, Nestlé, and Danone were the top companies to introduce blueberry-ingredient products.

Blueberry Ingredients Market: Regional Analysis:

Owing to rising demand from the food industry, North America dominated the world market for blueberry ingredients. Canada is one of the world's largest producers of blueberries which is primarily used for freezing and processing. The Asia Pacific and Europe are the second-largest customers of the blueberry ingredients respectively. The rising trend for healthier snacking is boosting blueberry ingredients in the American and European markets. The developed functional products in Japan and the dietary supplement markets have also boosted the demand for blueberry ingredients.

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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Blueberry Ingredients Market