“Surface Active Agent” also called as surfactants, are a group of organic compounds that lowers the interfacial tension between liquids or the surface tension of a liquid. Generally, these are used as detergents or wetting agents, emulsifiers or foaming agents. Globally, anionic surfactants account for the largest share in the surfactants market. Surfactants finds usage across various applications such as detergents, soaps, textiles, personal care, oilfield chemicals, pharmaceuticals, food, elastomers, crop protection, and plastics amongst others.
Anionic surfactants account for the largest share of the commodity surfactants market. Growing crude oil prices and environmental regulations are expected to increase the demand for bio-based anionic surfactants. In terms of volume, the three largest anionic surfactants were alpha-olefin sulfonates, linear alkylbenzene sulfonates and alcohol ether sulfates. All these anionic surfactants are ethylene based, which is a petrochemical derivative. Bio-based anionic surfactants include alcohol ether sulfate (AES) and methyl ester sulfonate (MES). Methyl ester sulfonate (MES) is produced from palm oil and alcohol ether sulfate is produced from coconut oil. Both the bio-based anionic surfactants namely alcohol ether sulfate and methyl ether sulfate can also substitute few of the other ethylene based anionic surfactants. In terms of properties, bio-based anionic surfactants have all the desirable properties that are required for personal care and detergent products.
The main restraints of the synthetic surfactants market are the volatile raw material prices and environment regulations, these factors act as drivers for the bio-based surfactants market. Anionic surfactants are largely ethylene based and hence are prone to price and supply fluctuations. The increase in production cost due to raw material price fluctuation has put strains on the profit margins of synthetic surfactants. This volatility of supply and price fluctuation during the pricing of their products has made it difficult for the surfactant producers to transfer the increased price to their customers, or they risk of losing the market share. The current market demand for environment friendly alternatives has led to boost the demand for bio-based anionic surfactants. All these aspects are anticipated to drive the market for bio-based anionic surfactants in the near future.
In initial stage of growth, bio-based surfactant market is being used as a substitute for synthetic surfactants in various applications. Moreover, the scope for bio-based surfactant is wide as the synthetic surfactants market is a relatively mature market. High comparative prices and technological constraints might act as a restraint to the growth of bio-based anionic surfactants market.
The regions such as North America, Europe, and Japan contribute to a larger share of demand for bio-based anionic surfactants. In these regions, consumers are more aware about the environmental benefits of these products and tend to prefer environment friendly alternatives. Moreover, environment regulations in these regions have led to an increase in demand for bio-based anionic surfactants. The demand for bio-based anionic surfactants in regions such as Asia Pacific and Rest of the World is anticipated to witness strong growth over the next few years. High price and supply fluctuations of petrochemical products and reducing dependence on crude oil is likely to drive the demand for bio-based substitutes and consequently bio-based anionic surfactants.
Some of the major companies operating in the global calcium carbide market are AGAE Technologies, BASF SE, Clariant AG, Rhodia SA, Henkel, Stepan Company, The Dow Chemical Company and AkzoNobel N.V. among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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