Beauty Drinks Market: Introduction

Beauty drinks refer to nutraceutical beverages that are anti-aging, makes the skin more radiant, and minimizes the appearance of acne, scars, and pigmentation. Beauty drinks refer to both carbonated and non-carbonated beverages, which are used to maintain natural beauty during aging. The beauty drinks contain various vitamins, minerals, amino acids, and antioxidants. It helps to support diets by encouraging metabolism. The drinks are formulated with hyaluronic acid, collagen, antioxidants, and Q10, which improves suppleness and also minimizes wrinkles. Beauty drinks category is a new category in the beverage industry. Though some beverage categories contain a variety of different vitamins, beauty drinks offer something new and vital to the human body.

Key drivers of the beauty drinks market

Surge in the usage of anti-aging products, increasing air pollution, busy lifestyle of customers, and increasing number of health conscious people are the main reasons for the expansion of the market. The rising air pollution and hectic and stress-filled lifestyles mostly result in early aging. Men and women between 16-35 years of age (younger women), are expected to account for the largest market share during the forecast period. The convenience associated with beauty drinks, along with low or zero side effects of these drinks is pushing its demand among younger women. Innovative distribution channels, such as e-commerce channels are also boosting the consumption of beauty drinks during the past few years.

Untapped scope creating opportunities in the beauty drinks market

Manufacturers keep innovating and improving their products to cater to a larger audience. Recently, Laneig, a beauty drink brand, launched the new Collagen Drink. Collagen comprises 30% of total protein in the human body. The major constituent of connective tissues – collagen- supports healthy skin, hair and nails, protects the joints and mucus membranes, as well as ensures strong, healthy bones. Collagen is also required for supple, elastic skin, as well as for the renewal of skin cells. However, the percentage of collagen in the body lessens post 25 years of age. Collagen also becomes fragmented with age, and its loss is responsible for a whole host of problems such as melasma, hair loss, arthritis, and more, which is why the presence of collagen in beauty drinks has created new opportunities for the product in the market. Furthermore, leading players are inclined to introduce gluten- and lactose-free and vegan product variants with no added sugars, preservatives, and flavorings to expand their market reach. Such factors create new opportunities for the product in the market.

Harmful ingredients a restraint for the beauty drinks market

There are many harmful ingredients present in packaged beauty drinks which are quite toxic and harmful to the human body. Use of synthetic colors, fragrances etc. are not very beneficial for the human body. Commercial beauty drinks are getting replaced by natural fruit juices such as beetroot, and papaya juice that keeps the skin nourished and healthy. These factors can restrain the beauty drinks market

Europe the dominant market

The European market accounts for highest share in the beauty drinks market in terms of revenue contribution as compared to markets in other regions due to increased adoption of beauty drinks from various end-users such as teenagers, elderly men and women, and restaurants. Advent of online platforms such as company owned portals, e-commerce portals, and third party portals benefit different manufacturers of beauty drinks and are contributing to the growth of the beauty drinks market in the region. Beauty drinks are mostly consumed as a detoxifying drink and as an anti-aging agent in Europe. Emergence of online platforms have helped many manufacturers in increasing their geographical presence, which is anticipated to drive the growth of the beauty drinks market.

Key players operating in the global market

Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the beauty drinks market are:

  • Asterism Healthcare
  • Hangzhou Nutrition
  • Juice Generation
  • Kinohimitsu
  • Ocoo

Beauty Drinks Market: Research Scope

Beauty Drinks Market, by Type

  • Proteins
  • Vitamins and Minerals
  • Fruit Extracts
  • Others

Beauty Drinks Market, by Distribution Channel

  • Online
  • Offline

Beauty Drinks Market, by Function

  • Anti-aging
  • Detoxication
  • Radiance
  • Vitality
  • Others

Beauty Drinks Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the beauty drinks market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Beauty Drinks Market