Baby wipes are dispensable fabrics used to clean the sensitive skin of newborn babies. These materials are produced by using non-woven materials such asthose utilized as a part of dryer sheets.They are filled with a liquid solution withtender cleaning ingredients. Baby wipes are sold in plastic tubs that keep the fabrics damp and facilitate easy dispensing of wipes. The global market for baby wipes has beensegregated on the basis of technology, type, distribution channel, and region. Based on technology, the market can besegmented into needlepunch, airlaid, conform, spunlace, composite, and others.

The spunlace technology segment held a major market share in 2016 and the trend is anticipated to continue throughout the forecast period. This is attributableto smooth texture of the fabric that is maintained while manufacturing using this technology and durability of products produced by using the spunlace technology. This segment held around 50% of the market share in 2016. The airlaid technology segment is expected to witness rapid growth during the forecast period. This growth is attributableto the comfort that the products manufactured using this technology offer.

Based on type, the global baby wipes market has beendividedinto dry wipes and wet wipes. The dry wipes segment held a major market share in 2016 and is anticipated to continueits dominance throughout the forecast period. This is attributableto multipurpose usability of dry wipes and their easy availability across the world. On the other hand, the wet wipes segment is anticipated to witness rapidgrowth during the forecast period, owing to theproperty of wet wipes tooffer easy cleaning without the requirement forwater or soap. Based on distribution channel, the global baby wipes market has beensegregated into wholesale and retail. Theretail segment has beensub-divided into online, supermarket/hypermarket, pharmacies, and others. The supermarket/ hypermarket sub-segment held a major market share in 2016 and the trend is expected to continueduringthe forecast period. This is attributableto the wide range of choices that theretail segment offers to customers. This segment is also anticipated to witness rapid growth during the forecast period.

Major factorsdriving the global baby wipes market include improved functionality of these wipes. Theconvenience in the use of baby wipes is improved ifhighly absorbent materials thatfacilitate easy cleaning are employed in the manufacture.Anti-septic properties introducedin baby wipes by manufacturers is another factorboosting the market, as they reduce the risk of infection and skin irritation caused to toddlers. They also reduce the growth of bacteria on skin. Environmental concerns is a major restraint forthe market. Raw materials that are used to manufacture baby wipes include polymers and plastics, which are either non-biodegradable or requiringa lot of time and efforts to degrade. Therefore, these area major threat to the environment. On the other hand, rising demand from developing countries of Asia Pacific and the Middle East is a major growth opportunity forthe global baby wipes market. Rising awareness about the benefits of baby wipes coupled with rapid urbanization in these regions is resulting in rapid increase in demand for baby wipes in Asia Pacific and the Middle East.

Geographically, the global market for baby wipes has beensegmented into North America, Europe, Asia Pacific, Middle East &Africa, and Latin America. North America held aleadingmarket share in 2016 and is anticipated to witness steady growth during the forecast period. The market in Asia Pacific is expected to witness rapid growth during the forecast period. Rapid urbanization and the rising standards of living in countries such as China and India areresulting in rapidincrease in demand for baby wipes in theregion.

Major players operating inthe global baby wipes market include Johnson &Johnson (the U.S.), Procter & Gamble (the U.S.), Kimberly Clark Corporation (the U.S.), Unicharm Corporation (Japan), Svenska Cellulosa Aktiebolaget (Sweden), Hengan International Group Company Limited (China), and Artsana Group (Chicco) (Italy).

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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