Baby Sleepsuits Market: Introduction

  • Baby sleepsuits are used to dress babies and toddlers comfortably for bed. Also known as baby sleep outfits, baby sleepsuits allow babies to sleep comfortably and calmly. In addition, baby sleepsuits enable an optimal environment for quality sleep. The most common materials used for baby sleepsuits include Indian cotton, rayon, wool, and organic cotton.

Key Drivers of the Global Baby Sleepsuits Market

  • Increase in working population along with growing disposable income, and rise in literacy levels, has improved the parenting skills of modern parents in recent years. Most working mothers seek improved solutions and products during the early development of their child.
  • Significant societal shifts or changes certainly seem to influence reproductive choices, fertility rates, and population growth. Decline in birth rate has been observed during the early phase of Covid-19, but researchers and experts anticipate a baby boom in future, which is anticipated to drive the demand for baby sleepsuits during the forecast period. 

Baby Sleepsuits Market: Key Segments

  • The global baby sleepsuits market can be segmented based on product, material, age group, consumer group, distribution channel, and region. Based on product, the baby sleepsuits market can be segmented into onesie, babygrow, footless sleepsuit, romper, and others. Footless sleepsuits are anticipated to register significant CAGR over the forecast period. By material, the market can be segmented into cotton, wool, silk, polyester, and others which include leather, linen, etc. By age group, the market is segmented as below 12 months, 13 - 24 months, and above 24 months. By distribution channel, the market can be segmented into online and offline distribution channel. Key offline channels of the baby sleepsuits market include hypermarkets, specialty stores, and departmental stores.  

Asia Pacific Market to Expand at Highest CAGR during the Forecast Period

  • The regional segmentation of the baby sleepsuits market includes North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • The research report provides country-level analysis for each regional segment. The North America market country-level analysis and forecast includes the U.S., Canada, and Rest of North America. The country-level analysis and forecast for the Europe market includes historical and forecast analysis for the baby sleepsuits industry in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the baby sleepsuits market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America baby sleepsuits market is categorized into Brazil, and Rest of South America.
  • In the Asia Pacific market, demand for baby sleepsuits is driven by large population of babies aged 0-4 years, rising urbanization, growth in middle class population, and high disposable income of new age parents. Inclination toward fashionable designs and sustainable material is the major trend in the Asia Pacific market.

Key Players Operating in the Global Market

Key manufacturers of baby sleepsuits are investing in the expansion of online and offline distribution networks. Partnerships with hypermarket chains, specialty stores, and e-commerce platforms is the key strategy for product marketing and distribution.

Some of the major companies identified in the global baby sleepsuits market are:

  • Carter’s, Inc.
  • Disney
  • Gini and Jony
  • Hennes & Mauritz AB
  • Gerber Childrenswear LLC
  • Marks and Spencer plc
  • Babyhug
  • Target Brands, Inc.(Cat & Jack)
  • Alamby Fashion, Ltd.

Global Baby Sleepsuits Market: Research Scope

Global Baby Sleepsuits Market, by Product

  • Onesie
  • Babygrow
  • Footless sleepsuit
  • Romper
  • Others (Bloomers, etc.)

Global Baby Sleepsuits Market, by Material

  • Cotton
  • Wool
  • Silk
  • Polyester
  • Others (Leather, Linen, etc.)

Global Baby Sleepsuits Market, by Age Group

  • Below 12 months
  • 13 - 24 months
  • Above 24 months

Global Baby Sleepsuits Market, by Consumer Group

  • Baby Girl
  • Baby Boy
  • Unisex

Global Baby Sleepsuits Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Specialty Stores
    • Hypermarkets and Supermarkets
    • Others (Departmental Stores, etc.)

Global Baby Sleepsuits Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Baby Sleepsuits Market