Global Baby Diaper Rash Cream Market – Introduction
- Baby diaper rash cream is a personal care product for babies which helps to provide relief to a baby’s sensitive skin and heals and prevents future flare-ups. Diaper rash is a very common skin irritation problem in babies, typically triggered by a combination of moisture, air, friction from diapers, and irritants caused by poop, pee or even the material in diapers etc. Diaper rash is also known as diaper dermatitis. Baby diaper rash creams are often used for the prevention or treatment of diaper rash in babies. People practicing home isolation due to the COVID-19 pandemic has resulted in steady increase in sale of baby diaper rash creams through e-commerce websites and other online portals. Manufacturing companies are also expanding their online sales channel in various countries across the globe to increase the sale of their exclusive range of baby diaper rash creams.
Rising consumer spending on baby care products and increase in usage of organic baby products projected to be a driver for the baby diaper rash cream market
- Rapid increase in consumer spending on baby care products, especially skin care products, will continue to drive the sale of baby diaper rash cream globally. Customers are constantly seeking diaper rash creams free of allergens and irritants as the skin of babies is highly sensitive. This results in steady increase in sale of baby diaper rash creams made of organic ingredients. These factors are estimated to increase the demand for baby diaper rash creams.
Increase in sale of baby diaper rash creams through online modes of distribution
- Increase in sale of baby diaper rash creams through online distribution channels especially on company-owned websites of manufacturers and on e-commerce websites such as Sephora, Amazon, Walmart, and various other local e-commerce portals across the globe is anticipated to create huge opportunities for manufacturers and suppliers of baby diaper rash creams during the forecast period. Manufacturers and suppliers also offer attractive instant discounts and schemes to surge the sale of baby diaper rash creams on various e-commerce websites etc.
North America and Europe considered the Largest Market for Baby Diaper Rash Cream
- Geographically, the global baby diaper rash cream market can be divided into five regions: North America, Europe , Asia Pacific, Middle East & Africa, and South America
- North America and Europe accounted for major share of the global baby diaper rash cream market in 2020. The market in North America and Europe is anticipated to grow at a moderate rate during the forecast period due to rise in demand for organic baby diaper rash cream. Demand for baby diaper rash cream is projected to surge in countries such as the U.S., Canada, Mexico, U.K., Germany, and France.
- The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecast period due to rise in disposable income and rapid increase in number of newborn babies in China, India, Japan, and other Southeast Asian countries. Rise in promotional initiatives undertaken by companies such as distribution of free samples of baby diaper rash cream, awareness campaigns, promotional drives etc. is projected to surge the demand for baby diaper rash cream in the Asia Pacific region.
Key Players Operating in the Baby Diaper Rash Cream Market
Prominent baby diaper rash cream companies are likely to face tough competition during the forecast period. Brands such as AQUAPHOR, Dr. Smith’s, Beiersdorf (NIVEA), Johnson & Johnson Consumer Inc., Summers Laboratories, Inc. and Sebamed are investing heavily on research & development to make new formulations of baby diaper rash creams and launch a new range of innovative baby diaper rash cream into the market. Companies are spreading awareness and conducting promotional drives to increase the demand for baby diaper rash cream in emerging economies of the globe.
Some of the key players operating in the global baby diaper rash cream market include:
- AQUAPHOR
- Babo Botanicals
- Beiersdorf (NIVEA)
- Burt's Bees
- Chicco
- Dr. Smith’s
- Johnson & Johnson Consumer Inc.
- Sebamed
- Summers Laboratories, Inc.
- The Himalaya Drug Company
Global Baby Diaper Rash Cream Market – Research Scope
Global Baby Diaper Rash Cream Market, by Product Type
- Petroleum-based Cream
- Zinc-oxide based Cream
Global Baby Diaper Rash Cream Market, by Type
- Organic Cream
- Conventional Cream
Global Baby Diaper Rash Cream Market, by Price Category
Global Baby Diaper Rash Cream Market, by End-use
- Residential
- Commercial
- Hospitals & Nursing Homes
- Others (Day Care Centers etc.)
Global Baby Diaper Rash Cream Market, by Distribution Channel
- Offline
- Specialty Stores
- Hypermarket/Supermarket
- Others (Independent Retail Stores etc.)
- Online
- Company-owned Website
- E-commerce Websites
Global Baby Diaper Rash Cream Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- U.K.
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
