Diaper rash is a common problem in babies. It is caused by the irritation of the skin due to the usage of baby diapers. Diaper rash is also known as diaper dermatitis, where the skin becomes red and sore. Diaper rashes are developed when the baby’s skin is exposed to prolonged wetness, urine and feces, constant friction, infrequent change of diapers, and diarrhea. These conditions often lead to frequent crying, restlessness and agitated behavior, less urination, and changes in sleeping patterns and eating habits of babies.

Zinc oxide is available as a cream or ointment. It has various antiseptic properties and works as an astringent. Baby diaper rash cream is a skin product introduced lately in the market and is used as a protective coating against diaper rashes, mild skin irritations, and abrasions. Baby diaper rash creams are often used for the prevention or treatment of diaper rash in babies. Medium concentrations of these creams are often used for the prevention of diaper rash. However, higher concentrations have some absorptive properties and are usually applied for treating the diaper rashes for babies.

Increase in disposable income is a major driver boosting demand for baby diaper rash creams. Low level of volatility in the economies of emerging countries owing to per capita disposable income, has boosted the purchasing power of people across the globe. Rise in income, exposure to new products, and increased tendency to shift toward baby care products are some of the major factors driving demand for baby diaper rash cream in the global market. Moreover, increased investment in research and development is a key trend that is expected to gain market traction in the coming years. Major players are coming up with several innovations, which are leading to the improved performance and efficiency of diaper rash creams for babies.

However, declining birth rates in developed nations are posing a major challenge for the vendors in the baby diaper rash cream market. Decline in birth rates became very obvious during the economic recession, when increased unemployment rates did not allow people to start families. Further, volatility in raw material prices, intense competition, and increase in the number of mergers & acquisitions are resulting in constant pressure on baby diaper rash cream manufacturers. These factors are likely to hinder the market in the coming years.

The global baby diaper rash cream market can be segmented based on type, distribution channel, and geography. Based on type, the baby diaper rash cream market can be classified into female cream, male cream, and unisex cream. In terms of distribution channel, the baby diaper rash cream market can be split into online and offline channel. The offline channel segment can be further classified into supermarkets and hypermarkets, specialist retailers, medical stores, and others.

Based on geography, the baby diaper rash cream market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America accounts for a major share of the baby diaper rash cream market, due to a rise in awareness among parents for babies’ safety and hygiene and high affluence of people. Asia Pacific is likely to offer attractive expansion opportunities to the baby diaper rash cream market. The market in the region is projected to expand at a rapid rate. This is attributed to higher birth rates in the region. Further, a rise in urbanization is expected to drive the market. 

The baby diaper rash cream market is diverse and competitive and is marked by the presence of a large number of players. The market is expected to become more competitive with multiple product launches. Key players in the baby diaper rash cream market are Chicco USA, Johnson & Johnson, Sebapharma, and Summer Laboratories. Other prominent players include W.S Badger Company, Beiserdorf, Burts Bees, Bio Veda Action Research, Seventh Generation Himalaya Drug Company, Mission Pharmacal, MSD Consumer Care, Nestle, Pigeon, and Chattem.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Baby Diaper Rash Cream Market

Pre Book