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Ayurvedic Toothpaste Market: Snapshot

The rising awareness about the harmful effects of fluoride, the main ingredient in toothpastes is encouraging many individuals to prefer toothpastes made from natural and organic ingredients. This transition will help in boosting the growth prospects of the global Ayurvedic toothpaste market during the forecast period of 2021-2031.

Ayurvedic toothpaste is prepared using certified organic and natural ingredients. Prominent ingredients used in the production of Ayurvedic toothpaste are aloe, calendula, plant extracts, essential oils, eucalyptus oils, olive oil, neem, basil, mint, spice extract, and others. The distribution channels of the Ayurvedic toothpaste market are online retail, general store, pharmacy store, online retail, hypermarkets, supermarkets, and others.

The research conducted on the global market for Ayurvedic toothpaste by Transparency Market Research (TMR) is a treasure of information for the stakeholders and CXOs. All the information has been compiled systematically in a report which provides valuable insights to the stakeholders about the recent trends, competitive landscape, regional aspects, and many other touch points that describe the growth trajectory of the Ayurvedic toothpaste market. The COVID-19 impact has also been covered in the report to make the stakeholders aware of the current situation.

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What is the Competitive Scenario across Ayurvedic Toothpaste Market?

The Ayurvedic toothpaste market is largely fragmented. Many players are involved in fierce competition for strengthening their consumer base. New launches and addition of novel ingredients form the crux of the competition landscape across the Ayurvedic toothpaste market. Investments in research and development activities along with strategic collaborations help in strengthening the growth trajectory.

Advertising strategies plays a crucial role in driving the revenues of the Ayurvedic toothpaste market. Key players strategize and market their products effectively for extensive promotion. For instance, to expand the customer base across rural India, Dabur India promotes their products at religious gatherings and fun fairs in Indian villages. They put out their toothpastes for trials in dispensers for the consumers to try them. In addition, oral hygiene classes, initiatives at schools and colleges, and consumer contact programs are prominent strategies used by the players. These factors help in increasing the growth rate of the Ayurvedic toothpaste market.

Some well-entrenched players in the Ayurvedic toothpaste market are Himalaya Drug Company, Dabur India Ltd, Vicco Laboratories, Patanjali Ayurved, and Colgate Palmolive Company.

What are the Latest Trends in Ayurvedic Toothpaste Market?

Specialization Quotient’ Attracts Considerable Demand

The ‘specialization’ quotient is increasing its influence across numerous consumer goods and products. The toothpaste segment is not behind. The global toothpaste market is fast moving from traditional all-in-one toothpastes to more niche offerings such as whitening toothpastes, mint toothpastes, Ayurvedic toothpaste, etc. This seismic shift will help the global market for Ayurvedic toothpaste to observe extensive growth between 2021 and 2031.

The launch of Ayurvedic toothpaste by Colgate-Palmolive is a classic instance of specialization. The Colgate for Diabetics Ayurvedic toothpaste is a blend of ingredients like neem, seed extract, madhunashini, and amla. These ingredients are claimed to eliminate anaerobic bacteria in the mouth which a cause of concern for oral problems related to diabetics. Such developments bode well for the Ayurvedic toothpaste market.

Changing Consumer Preferences Boost Demand

Consumers are increasingly becoming aware of the harmful effects of chemical-infused toothpastes. Artificial ingredients in regular toothpastes have proved to be harmful for health. On the flip side, Ayurvedic toothpastes are free from fluorides, artificial sweeteners, etc. Thus, these factors will increase the demand for Ayurvedic toothpastes to a considerable extent.

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What are the Regional Developments in Ayurvedic Toothpaste Market?

Asia Pacific’s Ayurvedic toothpaste market will capture a large growth share during the forecast period of 2021-2031. The demand for Ayurvedic products is generally on a larger scale in the region due to its use from ancient times in countries like India. In addition, government support in promoting Ayurvedic products will also serve as a vital growth factor. North America and Europe’s Ayurvedic toothpaste market will also garner considerable growth due to shifting consumer preferences from artificial to natural products.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Ayurvedic Toothpaste Market

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