Global Away from Home Tissue Products Market: Snapshot
There is a growing demand for various home tissue products for managing sanitation and hygiene across hotels and foodservices, healthcare institutions, businesses and commercial institutions, educational institutes, and public places. The growing significance of a better hygiene in hotels, restaurants, and catering sector and in workplaces has bolstered the demand for various away from home tissue products. The rising focus on adequate hygiene in the sector is boosting the adoption of HACCP paper towels. In several regions, the mounting concern of contagious diseases has led to the demand for various away from home tissue products to be used in public places and commercial facilities. The advent of away from home as well as recyclable tissue products at affordable prices is expected to boost the adoption across various end users in several regional markets. The advent of ergonomic dispenser designs and premium products made from 100% recyclable materials is a notable trend opening up exciting avenues for market players.
The global away from home tissue products market stood at US$24,610.0 Mn in 2016 and is projected to reach a valuation of US$31,449.9 Mn by 2022 end. The market is estimated to rise at a CAGR of 4.2% during the forecast period of 2017–2022.
Toweling Expected to be Most Lucrative Product Segment
The major product types of away from home tissue products comprise napkins, toweling, toilet tissues, facial tissues, and sanitary products. Of these, the toweling segment holds the major share of 45.3% by 2022 end, amounting to US$14,252.2 Mn. The segment is anticipated to be worth US$11,626.0 Mn by 2017 end, representing a share of 45.3% of the product market. The segment is projected to clock a CAGR of 4.2% during the forecast period. The annual growth of the segment is pegged at US$525.2 Mn annually over 2017–2022, representing the leading absolute growth. The vastly rising demand for toweling as away-from-home tissue products among various end users, especially in the healthcare and food service industries, is attributed to the notable versatile applications of these products.
North America Currently Leads but Asia Pacific excluding Japan to be at Forefront by 2022 end
The various regions for the market for away from home tissue products are North America, the Middle East and Africa (MEA), Latin America, Asia Pacific excluding Japan (APEJ), Japan, and Europe. Of these, currently North America is the leading market in 2017, mainly attributed to the rapidly rising demand for environmental-friendly hygiene products. However, over the years, the APEJ market is projected to rise at higher CAGR and stay ahead of the pack by the end of the assessment period.
The North America market is projected to rise from a valuation of US$7,372.7 Mn in 2017 to reach US$8,305.8 Mn in 2022. On the other hand, APEJ market stood at US$ 6,204.2 and is expected to lead the market with a worth of US$8,841.4 by 2022 end. The expected dominance of the market is likely to be attributed to a burgeoning demand for away from home tissue products for managing hygiene and catering in several developing and developed countries in the region.
Meanwhile, the MEA away from home tissue products market is projected to rise at an impressive CAGR of 4.7% CAGR from 2017 to 2022 and and reach US$3,021.6 Mn by the end of the assessment period.
A number of leading players operating in the away from home tissue products market are focused on developing high-quality, eco-friendly sanitation products for various end-use applications, in a move to strengthen their positions in various regions. Key companies operating in the market include Kimberly-Clark Corporation, Georgia-Pacific LLC, Svenska Cellulosa Aktiebolaget, Cascades Inc., Procter & Gamble Co., Sofidel Group, Weifang Lancel Hygiene Products LTD, Asia Pulp and Paper, Kruger Inc., and MPI Papermills.
Global Away from Home Tissue Products Market: Overview
The report on the global away from home tissue products market provides an elaborate assessment of key growth drivers, restraining factors and notable challenges hampering the demand, factors affecting the adoption of various hygiene products across major end users. The study offers local and global insights into the supply chain dynamics, pricing strategies of various players, and cost structure and raw material sourcing analysis. It offers revenue size of various regions and the key factors influencing these figures during the forecast period of 2017–2022. The market share and size of various product types, end-use segments, material types, and application segments is evaluated during the historical period of 2012–2016. Furthermore, the market presence of key participants is analyzed by offering an intensity map. The report, prepared with the help of extensive research and a wide spectrum of secondary analyses, offers insights for an effective strategy formulation.
The global away from home tissue products market was valued at US$24,610.0 Mn in 2016 and is estimated to be worth US$31,449.9 Mn by the end of the assessment period. The market is projected to register a CAGR of 4.2% during 2017–2022.
Global Away from Home Tissue Products Market: Dynamics
The global away from home tissue products market report offers an in-depth analysis of key drivers and challenges, notable trends and emerging opportunities, regulatory landscape, share and size of key segments, and competitive landscape. A comparative analysis of the growth of the various segments by capturing year-over-year (YoY) growth statistics during the historical period of 2012–2017, which helps in making reliable projections during the forecast period.
The global away from home tissue products market is primarily driven by the rising demand for better hygiene and sanitation products among various end users such as hotels and restaurants, healthcare institutions, businesses and commercial institutions, educational institutes, and public places. The sustained focus on hand washing and drying for sanitation purpose in commercial environments and offices is a notable factor stoking the demand for napkins and toweling. The advent of tissue products in various rolls and folds made with high-quality recyclable paper materials is expected to boost the market. The growing significance of these products in preventing contagious diseases in various parts of the world is a crucial trend accentuating the market over the forecast period.
Global Away from Home Tissue Products Market: Segmentation
The report segments the global away from home tissue products market on the basis of product type, end use, material type, application, and region. The study offers share and size of segments across various regions and highlights the key factors influencing the growth of these over the forecast period.
On the basis of product type, the report segments the market into napkins, towelling, toilet tissues, facial tissues, and sanitary and others. Of these, towelling is the most attractive segment holding the major revenue in 2017. The segment is anticipated to retain its lead throughout the forecast period.
Based on end use, the report segments the market into hotels and foodservices, businesses and commercial institutions, healthcare institutions, and others, including educational institutes and public places. Based on material type used in making away from home tissue products, the research segments the market into woodfree/ chemical pulp, wood-containing/ mechanical pulp, and recovered paper.
On the basis of application, the report bifurcates the market into hygiene and catering. Regionally, the report segments the overall market into Latin America, North America, the Middle East and Africa (MEA), Europe, Asia Pacific excluding Japan (APEJ), and Japan. Of these, currently North America is the leading regional market, vis-à-vis revenue. However, over the years, APEJ is projected to hold the dominant share of the global market by the end of the forecast period, rising at leading CAGR therein.
Companies profiled in the report are:
The research provides a detailed insight into the profile of various players, analyzes the factors driving their prominence, and the strategies adopted by them to gain a better foothold in the market. Some of the leading players profiled in the report are Kimberly-Clark Corporation, Georgia-Pacific LLC, Svenska Cellulosa Aktiebolaget SCA, Cascades Inc., Procter & Gamble Co., Sofidel Group, Weifang Lancel Hygiene Products LTD, Asia Pulp and Paper, Kruger Inc., and MPI Papermills.